1P

First-Party

In the context of data privacy, first-party data refers to data that is collected by a company from its own visitors, leads, and customers. This data is collected and controlled directly by the company and can be used for various purposes such as targeted advertising, market research, retention, upsell opportunities, and further product development.

Related: Zero-Party (0p), Second-Party (2p), and Third-Party (3p) Data.

  • Abbreviation: 1P