One more time… it’s not about you!
Each time I speak on social media, there are always those few puzzled participants that wonder why they should be diving in. There’s always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about any disadvantages that their company may incur. A single disadvantage can stop a business from stepping into social media… and typically does.
At a recent event, one of the participants had quite a difficult time understanding why. “Why not the Yellow Pages?”, they asked? “That’s where I go!”, they said.
I replied, “Because you’re paying attention to how you work, where you go, and how you communicate. You’re not paying attention to consumer demands, consumer behavior, and the new revenue channels that are opening with new media. You’re thinking about you. You’re not thinking about where your prospects and your customers already are or where they are growing in numbers.”
Your prospects and customers are on search engines… are you in the results? Your prospects and customers are asking for help on LinkedIn… are you listening there? Your prospects and customers are talking about you on Facebook and Twitter. Are you responding? Or are you just signing up for the next Twitter scam to add 10,000 followers.
Is adding social media to your marketing arsenal adding more complication? Perhaps! If you don’t manage it effectively, it can be a lot of work. If you manipulate it, it can be a disaster. If you leverage it, though, it can be fruitful.
Once the point was made, the light turned on and this particular attendee became enthusiastic about the opportunities. Your business should be as well! There’s a ton of opportunity out there. Climb on board!
Related Martech Zone Content
