How Do Colors Impact Purchase Behavior?

The science of colors is fascinating, in my opinion. Great designers – whether they’re automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to ensure that it provides harmony – to the actual colors utilized – has a significant impact on user behavior.

Learn More About Colors and Color Palettes

Color increases brand recognition by 80%, leading directly to consumer confidence. Here’s how colors impact American consumers:

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell, and texture.

How Do Colors Affect User Choices and Purchases?

Here’s a fascinating infographic from KISSmetrics on color and its impact on purchasing decisions. Some of the insights:

One important note within the infographic is that different cultures are impacted by colors differently!

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