The Psychology and ROI of Color

I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior.

Emotions evoked by a color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might remind one person of Christmas (warm, positive), while it makes another person think of the fire trucks on the day their house burned down (negative).

This infographic from Best Psychology Degrees covers quite a bit!

  • Red – Energy, war, danger, strength, rage, vigor, power, determination, passion, desire, and love.
  • Orange – Excitement, fascination, happiness, creativity, summer, success, encouragement, and stimulation
  • Yellow – Joy, sickness, spontaneity, happiness, intellect, freshness, joy, instability, and energy
  • Green – Growth, harmony, healing, safety, nature, greed, jealousy, cowardice, hope, inexperience, peace, protection.
  • Blue – Stability, depression, Nature (The sky, the ocean, water), tranquility, softness, depth, wisdom, intelligence.
  • Purple – Royalty, luxury, extravagance, dignity, magic, wealth, mystery.
  • Pink – Love, romance, friendship, passiveness, nostalgia, sexuality.
  • White – Purity, faith, innocence, cleanliness, safety, medicine, beginnings, snow.
  • Grey – Dreariness, gloom, neutrality, decisions
  • Black – Solemnity, death, fear, evil, mystery, power, elegance, the unknown, elegance, grief, tragedy, prestige.
  • Brown – Harvest, wood, chocolate, dependability, simplicity, relaxation, the outdoors, filth, disease, disgust

Here’s an additional infographic on the psychology of color that speaks to similar findings.

20130408-TopRankTeam-Psychology of colors

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