We get piles of press releases in our inbox every day and I’m guessing that 99% of them are deleted at a glance. That’s not to say they’re not useful… we’re always on the lookout for a relevant chunk of news that will impact you folks in our community. The advantage of press releases are the efficient distribution… the disadvantage is that they’re typically poorly written and moreover – poorly targeted.
When we asked Dittoe PR, our Public Relations partners, to publish a release on our iPhone application, they came back with a mobile app press release that was too incredible not to share. I hope you enjoy it as much as we did… we’ve gotten a great response!
Martech Zone Launches First-Ever Hype-Free Mobile App
INDIANAPOLIS–In the midst of the 775,000 “revolutionary,” “cutting-edge” and “mind-blowing” mobile apps populating Apple’s App Store, Martech Zone is taking a bold step today by launching its new mobile application without excessive use of buzzwords or hyperbole.
An online source for marketing technology news, product reviews, services and best practices that’s ranked a “Top Marketing Blog” by Advertising Age’s Power 150, Martech Zone is cementing its place in history with the only iOS app to launch with no intentions whatsoever of revolutionizing mobile technology or introducing a “game changer” to the marketing industry.
Martech Zone app simply allows users to read, share and save the latest posts, guides, infographics and how-tos for online marketing, inbound marketing, content marketing, search engine marketing, mobile marketing, social media marketing and more.
Despite harsh criticism from industry pundits who argue that Martech Zone founder Douglas Karr should leverage this opportunity to grossly overstate the new app’s impact on the digital ecosystem, the embattled inbound marketing professional remains resolute in his practical approach.
We just wanted to make our content easily accessible to readers in a rapidly growing medium,” said Karr. “There was a time when I was a naysayer about mobile applications. I thought that we just had to wait until HTML5 and mobile browsers were here and the apps would simply disappear the way of desktop software. But, they haven’t, and the amount of time people are spending on mobile apps continues to rise.
Between Dec. 2011 and Dec. 2012, the average time spent using mobile apps rose 35 percent from 94 minutes to 127 minutes a day, while Web browsing dropped slightly, according to a recent report on U.S. trends by mobile analytics firm Flurry.
Encouraged by the growing opportunity to engage audiences through mobile, Karr tapped the user experience experts at Postano Mobile to build an app for Martech Zone.
The folks at Postano left no stone unturned, said Karr. They built an incredibly well designed application–from category integration to the integrated podcast.
To download the free Martech Zone app, visit the iTunes App Store.