I’ve been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier integration to Zendesk Sell via Elementor Forms. It’s a great system… kicking off drip campaigns to people who request information and pushing a lead to the appropriate sales representative when requested. I’m really impressed with Elementor’s form flexibility and look and
Brandemonium | October 6-7, 2021 | Virtual Conference
The Cincinnati-based international branding and marketing conference Brandemonium will return for a fifth year on Wednesday and Thursday, October 6-7, 2021, online using Hopin. Brandemonium 2021 will focus on looking to the future following a topsy-turvy 2020 and 2021. The essence of the conference is still brand agility. After the last 16 months, brands have to adapt faster than ever before. We’ve curated some great leaders in the marketing and branding world to talk about what the future holds. Brandemonium Co-Founder
B2B Content Marketing Trends
The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B Content Marketing Trends in 2021 that drives home 7 trends central to how B2B content
Moqups: Plan, Design, Prototype, and Collaborate With Wireframes and Detailed Mockups
One of the really enjoyable and fulfilling jobs that I had was working as a product manager for an enterprise SaaS platform. People underestimate the process required to successfully plan, design, prototype, and collaborate on the most minor user interface changes. In order to plan the smallest feature or user interface change, I would interview heavy users of the platform in how they utilize and interact with the platform, interview prospective customers on how they
How To Launch A Successful Email Signature Marketing (ESM) Campaign
If you’re working for a company with more than one employee, there’s an opportunity for your company to utilize email signatures to manage and drive awareness, acquisition, upsell, and retention initiatives but doing it in a manner that’s not intrusive. Your employees are writing and sending countless emails every single day to hundreds, if not thousands, of recipients. The real estate in every 1:1 email that leaves your email server is an incredible opportunity that’s