There’s probably no marketing channel more direct and with better redemption and response impact than text messaging (SMS). A company which neglects its SMS subscribers will see their text club dwindle and revenue along with it. At the other end of the spectrum, bombarding customers with messages is likely to annoy them and would most likely result in a multitude of unsubscribes. The infographic details SMS marketing best practice and provides insights into the behavior of subscribers, including: How to properly measure the lifetime value of a SMS subscriber. How to properly get consent to
2018: How Companies and Consumers Are Using Social Media
TribeLocal developed an in-depth survey that produced a wealth of research regarding how companies and consumers are utilizing social media as it relates to brands. The questionnaire for the company focused on few factors that they were able to figure out using various studies. Overall findings of the survey were: Businesses still haven’t completely accepted social media Users want their brands to care about them and society Top Social Media Networks and Usage as of 2018 Facebook is the primary platform that everyone is currently on, mainly due to the reach and popularity. However, Twitter and
CleverTap: Mobile Marketing Analytics and Segmentation Platform
CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap platform: Dashboard where you can segment your users based on their actions and profile properties, run targeted campaigns to these segments, and analyze each campaign’s performance. SDKs that let you track users’ actions within your mobile apps and websites. Our
Join Me at Concept ONE | Sept 20 | Sioux Falls, SD
The last few years, I’ve really backed off of the speaking circuit. I used to try to speak at ever major marketing conference in the country. It was exhausting… not just wrestling with travel, but dealing with expensive hotels, monster conference halls, and overpriced everything. About Sioux Falls Then the incredible folks at KeyMedia Solutions asked that I come out to Sioux Falls to speak. They told me that it was going to be a unique event but I never imagined how amazing it would be. I flew out a few days early, landing in
Statistics on How Travelers Utilize Social Media Before, During, and After a Vacation
Consumers are increasingly utilizing social media platforms and smartphones when searching for trip inspiration, but they’re also incorporating these tools during the planning and booking stages. So, what do travel marketers need to know when it comes to vacationers and their social media habits? Well, and travel gets mentioned more on social media than Justin Bieber, Katy Perry, and Tayler Swift combined! That means that vacation destinations need to really be more aggressive in building advocacy and finding influencers if they wish to attract more people to their travel destination. Mobile is also playing a