Reading Time: 3 minutes A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve been helping some of the world’s largest brands migrate, deploy, and build content strategies that
Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A Service
Reading Time: 7 minutes Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block
Recording for iMovie with a Web Camera and Different Microphone
Reading Time: 2 minutes This is one of the most popular posts on Martech Zone as businesses and individuals are deploying video content strategies to build authority online and drive leads to their business. While iMovie may be one of the most popular platforms for editing videos because of its ease of use, it’s not one of the most robust video editing platforms. And, we all know that recording audio from a laptop camera or webcam is an awful
How To Start A Podcast For Your Business (With Lessons Learned From Me!)
Reading Time: 3 minutes When I started my podcast years ago, I had three distinct goals: Authority – by interviewing leaders in my industry, I wanted to get my name known. It definitely worked and has led to some incredible opportunities – like helping co-host Dell’s Luminaries podcast which resulted in the top 1% of most-listened podcasts during its running. Prospects – I’m not shy about this… there were companies that I wanted to work with because I saw
Retail and Consumer Buying Trends for 2021
Reading Time: 3 minutes If there was one industry that we saw that dramatically changed this last year it was retail. Businesses without the vision or resources to digitally adopt found themselves in ruins due to lockdowns and the pandemic. According to reports retail store closures topped 11,000 in 2020 with only 3,368 new outlets opening. Talk Business & Politics That hasn’t necessarily changed the demand for consumer packaged goods (CPG), though. Consumers went online where they had the