Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.
  • Social Media & Influencer MarketingSocial Media Etiquette: Criticism, Negativity, and Detractors

    Putting Yourself Out There: Navigating Criticism and Negativity

    Sharing your voice online, whether through a blog, video, podcast, or even social media, opens you up to a world of possibilities: connecting with like-minded individuals, sparking conversations, and contributing to the online community. However, it also exposes you to the inevitable reality – negativity and criticism. While the internet allows for diverse perspectives and healthy debate, it can also…

  • Content MarketingWordPress Code for After The First Post on Archive or Home Page

    WordPress: How to Add Custom Content After the First Post on a WordPress Homepage

    There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads after the first post. This can generate income while potentially offering personalized content to readers. Call-To-Action: After presenting the first…

  • Martech Zone AppsWhois Lookup Tool

    App: WHOIS Lookup

    If you’ve ever registered a domain, your domain registrar must publish a registration record publicly. A WHOIS lookup is a tool that enables people to look up domain name registration information. This tool is essential to review domain ownership specifics, as it offers contact details, domain registration, and expiry dates. Enter Your Domain: WHOIS Lookup Privacy Protection in Domain Registration…

  • Content MarketingHow to Report Copyright Infringement (DMCA)

    Stolen Content? How To Report And Stop Copyright Infringement (DMCA)

    Content is pivotal to effective marketing and sales strategies, driving brand engagement and customer loyalty. However, the widespread accessibility of digital content also poses significant challenges, notably copyright infringement. This comprehensive guide outlines steps for protecting your online content. It details the legal obligations of online service providers (OSPs) with examples for GoDaddy, Google Ads, or Mailchimp when dealing with…

  • Marketing BooksTelling, Showing, vs. Involving for Professional Development

    Telling, Showing, Versus Involving: A Guide for Marketing Professional Development

    I’ve been writing about professional development of new marketing professionals recently because I believe: Job opportunities are declining because traditional marketing education cannot keep up with the latest technological advancements in our industry. Job opportunities will decline as fundamental jobs are enhanced or replaced by AI. Developing professional skills is paramount for staying competitive and innovative in marketing. Understanding the…

  • Sales EnablementSuccess.Ai: AI-powered email sales outreach and appointment scheduling

    Success.Ai: Unleash the Power of AI in Your B2B Email Sales Outreach and Appointment Setting

    The ability to connect with potential buyers quickly and efficiently is paramount. Yet, many businesses struggle to break through the noise, facing challenges like low open rates, high bounce rates, and the daunting task of personalizing outreach at scale. Securing that first appointment is often the most formidable challenge. The B2B landscape is competitive, requiring sales warriors to reach out,…

  • Ecommerce and RetailSustainable Packaging Infographic

    From Cart to Conservation: E-commerce’s Drive for Sustainable Packaging

    Sustainable packaging has been gaining significant momentum in recent years, and for good reason. Consumers are more knowledgeable than ever about the impact of packaging on the environment and strongly prefer sustainable options. This shift is reflected in their purchasing habits, with many consumers willing to pay more for sustainable packaging and actively seeking products that align with their environmental…

  • Content Marketing
    Podcasting Popularity: Statistics for 2023

    Podcasting Continued its Growth In Popularity in 2023

    Podcasting has carved out a significant niche in the digital landscape, emerging as a leading medium for personal expression, storytelling, and education. In the past decade, its popularity has been nothing short of meteoric, capturing the attention of audiences worldwide. We’ve got over 4 million downloads of 200+ episodes of our marketing podcast, and it continues to grow despite me not…

  • Ecommerce and RetailHow To Leverage Consumer Buying Psychology in Ecommerce (Infographic)

    How To Leverage Consumer Buying Psychology in Ecommerce

    Online stores face a unique challenge in creating an engaging and persuasive environment that guides consumers through the buying process without the physical presence of sales staff or the tactile experience of products. The digital landscape demands a nuanced understanding of consumer psychology to convert casual browsers into loyal customers. By leveraging the critical stages of the buying process and…

  • Search MarketingHow to Find an SEO Consultant

    How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2024

    Search Engine Optimization (SEO) stands as a cornerstone for success, driving visibility, engagement, and conversions. It’s one of the few channels where the user provides the intent to purchase or research a purchase online. As search engines become dominant as the medium between the consumer and the brand, search engine optimization exploded in growth as an industry. The industry has…

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