Content Marketing,

EveryoneSocial: Turn Your Employees into a Social Amplifier

EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to amplify marketing, drive sales & energize HR; the voice and networks of your employees. Simply put, EveryoneSocial boasts the highest user engagement rates in the industry. Employees stay engaged and excited about content through a platform

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, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, ,

10 Tips for a Winning Gamification Strategy

People fascinate me. Give them a fantastic marketing message with a discount and they’ll walk away… but allow them the opportunity to win a badge on their profile page and they’ll fight for it. I amuse myself as I find myself distraught after losing a mayorship on Foursquare – it’s ridiculous. That’s just what gamification depends on. Why Does Gamification Work? Gamification works to satisfy some of the most fundamental human desires: recognition and reward, status, achievement, competition and collaboration, self-expression, and altruism. People are hungry for these things both in their everyday world and

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Amazon, Ecommerce and Retail, Marketing Infographics, Video Marketing

Why You Need to Invest in Product Videos on Your Ecommerce Site

Product videos offer e-retailers a creative way of demonstrating their products while also allowing customers a chance to view products in action. By 2021, it’s estimated that 82% of all internet traffic will be made up of video consumption. One way eCommerce businesses can get ahead of this is by creating product videos. Statistics that Encourage Product Videos for Your Ecommerce Site: This infographic, Why You Need to Invest in Product Videos Today, outlines the benefits of product videos for online retailers and offers ten top tips that will guide you through the process of

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Deliverability, , Marketing Tools

Verify Your Email Marketing Lists Online: Why, How, and Where

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns

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