Reading Time: 3 minutes Valentine’s Day is almost upon us and it appears that it’s going to be a great year for consumer spending. As you ramp up your efforts, you should schedule some timely campaigns utilizing social media. ShortStack is an affordable Facebook App and Contest platform for designers, small businesses, and agencies. Tears ago, ShortStack developed this infographic with some great Valentine’s Day Facebook contest ideas… it’s a great list that still stands the test of time.
What is Growth Hacking? Here Are 15 Techniques
Reading Time: 4 minutes The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to build awareness and adoption… but didn’t have the marketing budget or resources to do it.
Valentine’s Day Retail and eCommerce Buyer Predictions for 2021
Reading Time: 2 minutes If your retail or ecommerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love… or requiring us to make amends (kidding). A National Retail Foundation survey predicts consumers plan
SimpleTexting: An SMS and Text Messaging Platform
Reading Time: 7 minutes Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenue Build Relationships – Provide customer service and support with 2-way conversations Engage Your Audience – Quickly share important updates and new content Generate Excitement – Host
ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes
Reading Time: 4 minutes If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around