Video Marketing Trends for 2021

Reading Time: 2 minutes Video is one area that I’m really trying to ramp up this year. I recently did a podcast with Owen of The Video Marketing School and he motivated me to put some extra effort in. I recently cleaned up my YouTube channels – both for me personally and for Martech Zone (please subscribe!) and I’m going to continue to work on getting some good videos recorded as well as do more real-time video. I built

Social Media Universe: What Were The Largest Social Media Platforms in 2020?

Reading Time: 2 minutes Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the

Social Media Marketing 101

Reading Time: 3 minutes How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. This infographic from Venngage walks a business through setting up and developing their strategy for marketing via social media. And there are some good tips in here for the established marketer as well! Choose Your Social Networks – Look for unique industry groups and

How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress

Reading Time: 5 minutes We’re helping an enterprise client right now with implementing a new WordPress site. They’re a multi-location, multi-language business and have had some poor results with regard to search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL structure. When we tested old page links, they were 404’d on their latest site.

Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology

Reading Time: 2 minutes It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someone, while younger folks will jump to a text message. In fact, we even have a client who