WPML is the standard in the industry for developing and translating your content on a multilingual WordPress site. I am currently running the GTranslate plugin on Martech Zone in order to do simple, multilingual machine translation. This has expanded our reach globally as well as driven search engine traffic to my site. We’re working on deploying a site for a client right now that has a significant Hispanic population. While a plugin like GTranslate can
How to Pass and Store a Salesforce Contact ID with Gravity Forms and WordPress
My Salesforce Partner agency is working with an enterprise organization right now to implement Salesforce, Marketing Cloud, Mobile Cloud, and Ad Studio. Their websites are all built on WordPress with Gravity Forms, a fantastic form and data management tool that has a ton of capabilities. As they deploy campaigns via Marketing Cloud in email and Mobile Cloud in SMS, we’re configuring their account and processes to always pass the Salesforce Contact ID to any landing
Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no more back-and-forth emails and voicemails just to book a meeting, and no more lost opportunities due to slow follow up. Chili Piper Features Include Chili Piper provides your prospects with a better scheduling experience for
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user interface and a machine-readable interface. Looking back on this year, lockdowns turned retail and ecommerce
The Impact of Content-Length On Search Engine Ranking and Conversions
For quite a long time, I was only trying to consult with funded startups and large enterprise clients because I knew I’d be able to move the conversion needle dramatically with companies that had resources and time to capture market share. Last year, for the first time, I decided to apply the same techniques that I used for those companies with regional, small companies… and it’s had a dramatic impact on improving their organic search