Douglas Karr's Articles on Martech Zone
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Why B2B Software Companies Need an AI Visibility Strategy, Not Just an SEO One
For most B2B software companies, the search results page is still the finish line. Rank well, earn the click, convert the visitor. That model has worked for two decades. It is also starting to miss an entire category of discovery…
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Brand Protection for Creator Agencies: How Automated DMCA Monitoring Became an Operating Line Item
Five years ago, a talent manager at a creator agency handled a leak the way a small business handles a chargeback: reactively, by hand, and with no record of the outcome. A creator would forward a link, someone on the…
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Signal House: A2P Messaging Without the Markup
Carriers tightened Application-to-Person Messaging (A2P) on local numbers, and blasting from an unregistered long code no longer works. Brands now need 10-Digit Long Code (10DLC) registration, campaign classes, and a send path that actually reaches AT&T, T-Mobile, and Verizon. Agencies…
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Your Best Research Participants Owe You Nothing
Ask a marketing team where customer insight comes from, and you'll hear the usual inventory: surveys, session recordings, review mining, the quarterly NPS ritual. All useful. All sharing one structural blind spot — every method samples people already inside your…
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Aircall: Close More Conversations With Your Outbound AI Assistant
Acquisition still lives or dies on the phone. A form fill that sits overnight, a callback from a blocked or out-of-state number, and a rep who hangs up without logging the outcome all point to the same leak: the conversation…
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ClutchAI: AI That Matches the Right Agency to Your Brief
Buying a development shop, an agency, or a specialized consultancy still starts with the same grind. You assemble an RFP, you ask peers for names, and you scroll directories that treat every firm as interchangeable. The shortage is not vendors.…
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Browse AI: Train a Robot to Watch Any Website and Return the Content in Structured Data
The public web is still the largest unlicensed database most marketing teams will ever see. Product pages, directories, job boards, review sites, and competitor catalogs change by the hour, and almost none of it arrives as a feed. Someone copies…
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How YouTube Creators Can Build a Stronger Soundtrack for Long-Form Video
Long-form video asks viewers to stay with an idea, not merely pause for a few seconds. Voice quality, pacing, ambience, music, and transitions all influence whether that attention lasts. Seedaudio 2.0, available through Dreamina, gives YouTube creators a way to generate…
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Adwisely: AI Catalog Ads From Shopify Without a Media Buyer
Paid catalog ads fail in ordinary ways. The feed is stale. The pixel is half-installed. The creative is a product photo with a title glued on. Someone who viewed a pair of shoes last Tuesday never sees them again, while…
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A Caring Strategy for Inflation, Jobs, and AI Anxiety
Households are not waiting for a press release to tell them how the year feels. In the Federal Reserve Bank of New York’s May 2026 Survey of Consumer Expectations, people still expected household income to grow about 2.8 percent over…
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Accio: AI Sourcing That Turns Ideas Into Suppliers
Finding a factory should not feel like a second job. You know the loop: hunt keywords on a wholesale marketplace, open twenty tabs, guess which listing is a trading company wearing a factory badge, then wait days for a RFQ…
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Presentation Intelligence: AI Presentations That Design Themselves
Most decks die in the layout. You had the story. Then you spent the afternoon fighting a template, pasting screenshots, and fixing a slide that looks fine on a laptop and unreadable on a phone. Sales wants a 16:9 pitch.…
