The acceleration of technology is breath-taking. If you would have asked me my opinion on virtual reality a year ago, I probably would have told you that it’s a got a limited opportunity in education and entertainment. However, as I mentioned in a recent post after attending Dell Technology World, seeing the digital transformation that’s happening in the world is changing my perspective on just about everything. What is Virtual Reality? Virtual reality (VR) is an immersed experience where the user’s visual and audible senses are replaced with manufactured experiences. Touch through haptic equipment can
Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one racing professional quietly leaned in and asked: Are you really a social media consultant? The manner in which he asked it caught me off-guard… as if he were asking, is that really a thing? Worse
Content marketers often spend an inordinate amount of time crafting and publishing articles, white papers, infographics, and other pieces of content online. I often get hired by companies who tell me that they’re concerned because their content strategy is not working. More often, I find that they’ve got fantastic content… but no one can find them online. Their sites and pages are not optimized for search engines nor social media sharing. It’s like building a beautiful store with no roads leading to it. We’ve discussed before how searchers see and click-through on your page on
with over $22.3 billion spent in just the United States. 35.5 % of Americans buy jewelry for Mother’s Day, a 6.8% annual increase year over year. In fact, overall Mother’s Day gift spending is expected to increase 10.5% year over year. Ever wonder why Mother’s Day is more prominent than Father’s Day? Did you know that Mother’s Day has been a national holiday more than half a century longer? Would you believe it if we told you that there always have been more mothers than fathers? Well, the evidence is literally written into our DNA.
If you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it’s critical that we don’t just pay attention to the next killer app out there, we need to be observing how technology is impacting lives and the behavior of consumers and businesses. The facts about digital transformation are quite the opposite. Let’s start with autonomous vehicles. Humans continue to have fatal car crashes, killing an average of 3,287 Americans every