- Content Marketing
GravityKit: Display and Visualize Gravity Forms Data in WordPress (Tables, Maps, PDFs, Charts, or HTML)
Gravity Forms is a user-friendly, robust WordPress plugin that allows businesses to create custom forms to collect and process data on their websites. It’s highly versatile, catering to various needs such as contact forms, surveys, and user submissions. We designed an online assessment for a client utilizing Gravity Forms to collect the data. However, we were surprised when we couldn’t…
- Artificial Intelligence
AI Suggests: Generate Fresh, Unique Content With This Pay-As-You-Go AI Assistant
The need for consistent, creative, and compelling content is paramount. I utilize several Generative AI (GenAI) platforms throughout my workday to research the content that I produce for Martech Zone and my clients. I’m not a copy-and-paste AI junkie, though. I believe these platforms do a great job at research and validation, but I ultimately want my voice in the…
- Advertising Technology
What Does $100,000 in Advertising Buy By Medium?
The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and Newspaper Advertising, as well as Direct Mail, Telemarketing, Search Engine Optimization, Pay Per Click Marketing, Email Marketing, and Web Content…
- Marketing Tools
Update Google Maps With GeoJSON or KML Files Using the JavaScript API
KML (Keyhole Markup Language) and GeoJSON (Geographic JSON) are two file formats used for storing geographic data in a structured manner. Each format is suitable for different types of applications and can be used in various mapping services, including Google Maps. Let’s delve into the details of each format and provide examples: KML File KML is an XML-based format for…
- Content Marketing
20 Questions That Your Home Page Should Answer For Visitors
Designing a great home page is critical for dozens of reasons, but core to an effective home page design is the fulfillment of two types of visitors. New Visitors – These prospective partners or prospective customers arrive at your home page seeking information about your company. They typically came directly, clicked a link on a social media profile, searched for…
- Marketing & Sales Videos
Why Your Marketing Videos Should Be Hosted on Vimeo
Like the rest of the world, I’m constantly pushing my clients to utilize video and incorporate YouTube into their overall content marketing strategies. While it’s largely viewed as a free platform, companies are paying a price for only hosting their video content on YouTube. I’ll explain: Site Speed: We embed many YouTube videos on Martech Zone that aren’t available on…
- CRM and Data Platforms
Zinklar: Global Market Research for Data-Driven Marketing Excellence
Staying ahead of the curve is not just an advantage; it’s a necessity. Marketers who do not utilize market research data may encounter several disadvantages, impacting their ability to make informed decisions and succeed in a competitive marketplace. Here are some key disadvantages: Lack of Customer Insight: Without market research, marketers miss out on understanding their target audience’s needs, preferences,…
- Advertising Technology
All You Need To Know About Ad Blocking, Ad Filtering, and Ad Recovery
A recent visitor to my site contacted me and chuckled that he had to turn off his ad blocker to get to my content. The feature is built into my site, and I can disable it… but I won’t for a few reasons. My publication is both a passion and a hobby. I enjoy assisting others with the information or…
- Sales Enablement
Jobber: Commercial and Residential Service Estimates, Quotes, Scheduling, Invoicing, and Payments
My consulting firm has managed the marketing and integrations for several commercial and residential service companies. They all have one thing in common: the seamless experience they provide customers and the quality of the job they commit to is core to their business growth and success. In other words, when commercial and residential businesses make it easy to work with…
- Sales Enablement
Salesforce CPQ: Enhancing Contract Management With CLM Features and Capabilities
Contract Lifecycle Management (CLM) addresses critical challenges in the sales process, ensuring efficient and accurate contract management, which is crucial for the health of an organization. When contracts are managed swiftly and precisely, it benefits both the company and its customers. This is where solutions like Salesforce’s CPQ (Configure, Price, Quote) come into play, offering advanced CLM capabilities. CLM is…
