InboxAware: Email Inbox Placement, Deliverability and Reputation Monitoring

Delivering email to the inbox continues to be a frustrating process for legitimate businesses as spammers continue to abuse and damage the industry. Because it’s so easy and inexpensive to send email, spammers can simply jump from service to service, or even script their own sends from server to server. Internet service providers (ISPs) have been forced to authenticate senders, build reputations on sending IP addresses and domains, as well as do checks at each

Social Media Agency Summit | Free Online Conference | June 23, 2021

Unlike traditional webinars, Agency Summit is going to feel like the in-person events we all miss. From being able to talk face to face with speakers after their presentation, to meeting and chatting with other attendees, there will be plenty of opportunity for magical moments. Here are just a few of the topics on the agenda: How To Build a Scalable Sales System for Your Agency – Join Lee Goff as he covers the 4

OwnBackup: Disaster Recovery, Sandbox Seeding, And Data Archival for Salesforce

Years ago, I had migrated my marketing automation to a fairly well-known and widely adopted platform (not Salesforce). My team designed and developed a few nurturing campaigns and we were really starting to drive some great lead traffic… until disaster struck. The platform was doing a major upgrade and accidentally wiped out a number of customers’ data, including ours. While the company had a service level agreement (SLA) that guaranteed uptime, it had no backup

How To Start A Dropshipping Business

These last few years have been very exciting for entrepreneurs or companies who are looking to build an ecommerce business. A decade ago, launching an ecommerce platform, integrating your payment processing, calculating local, state, and national tax rates, building out marketing automations, integrating a shipping provider, and bringing in your logistics platform to move a product from sale to delivery took months and hundreds of thousands of dollars. Now, launching a site on an ecommerce

PhoneWagon: Everything You Need To Implement Call Tracking With Your Analytics

As we continue to coordinate complex multi-channel campaigns for some of our clients, it’s imperative that we understand when and why the phone is ringing. You can add events on hyperlinked phone numbers to monitor click-to-call statistics, but oftentimes that’s not a possibility. The solution is to implement call tracking and integrate it with your analytics to observe how prospects are responding via phone calls. The most accurate means is to dynamically generate a phone

Customer Retention: Statistics, Strategies, and Calculations (CRR vs DRR)

We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren’t as simple as driving more and more leads, it’s also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. With the pandemic, companies hunkered down and weren’t as aggressive at acquiring new products and services. Additionally, in-person sales meetings and marketing conferences severely hampered acquisition strategies at most companies.

Outgrow: Increase Your Content Marketing ROI with Interactive Content

On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a