Event Marketing

BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar

BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. How to Best Promote Your Webinar Perhaps the most valuable information that I found in the report was on strategies to promote your webinar to maximize attendance. For our clients, webinars continue to be an incredible resource

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WordPress

WordPress: How to List Child Pages (My Newest Plugin)

We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To do this, we often want to create a master page and include a menu that automatically lists all of the pages below it. A list of child pages, or subpages. Unfortunately, there’s no inherent function or feature to do this within WordPress, so we developed a WordPress List Subpages shortcode to add to the clients’ theme’s functions.php file. Usage is pretty simple: [listchildpages aclass=”” ifempty=”No child pages”]Here are

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Sales Enablement

My New Moo NFC Business Cards Are Here… and They Are AMAZING!

It’s been a while since I updated my business cards, so I wanted to do something special (again). I’ve had 3M Post-It Notes for cards, I’ve had square cards, I’ve had double-thickness cards, I’ve had embossed cards… but this may be my favorite to date. I’d read quite a bit about NFC technology and saw that my favorite business card printer, Moo, had added NFC business cards to their offerings. NFC is a technology already embedded into every modern mobile device. On Android, you can enable NFC services in your payment notification settings. On iPhone,

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Sales Enablement

FindThatLead Prospector: Search and Find Targeted Lead Email Addresses

Are you searching for a certain target’s email but you don’t know how to reach them? FindThatLead has a comprehensive database of email addresses and an interface to query and download them for prospecting. Is it legal? Actually, yes. All the emails are generated with FindThatLead’s algorithm based on patterns, or found on public sites through the web. How FindThatLead Prospector Works Select segmentation – Choose between the different variables to make your search more accurate and find the right prospect. You can select as many as you need. Add segmentation info – Once selected

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Ecommerce and Retail, Marketing Tools

VisCircle: Advance Your Ecommerce Product Pages with 3D Technology

Technology innovations have been a boon to our society and too many fields and industries in many ways. One ecommerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to fully experience a product like we do in-person at a retail outlet. Until AR and VR are widely adopted, the most impactful and engaging experience is the ability to thoroughly inspect a product online where you can rotate and zoom the product to see every aspect of it.  When I was recently purchasing a soundbar

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