Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM

Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses… the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that I’ve lost great opportunities simply because I didn’t follow up with a prospect in a timely manner. At issue, though, is that the ratio of touches I need to get through to find the quality

mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs

A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations. While they wanted us to add on more, we recommended that they identify and implement a Customer Data Platform (CDP) to better manage all data entry points into their systems, improve their data accuracy, comply

JungleCon | Free Virtual Conference With Amazon Sales Experts | May 5-6, 2021

Embark on your journey to Amazon success with JungleCon, Jungle Scout‘s first-ever seller conference. JungleCon will feature exclusive presentations, tutorials, and insights from Amazon seller experts. Upgrade your selling strategy and take your business to new heights. Is JungleCon free? JungleCon is a free two-day virtual conference, but you must register to participate. Do you need a Jungle Scout subscription to attend JungleCon? You do not need a Jungle Scout plan to attend JungleCon. Select sessions

How to Optimize Your Title Tags (With Examples)

Did you know that your page can have multiple titles depending on where you want them displayed? It’s true… here are four different titles that you can have for a single page in your content management system. Title Tag – the HTML that is displayed in your browser tab and is indexed and displayed in search results. Page Title – the title that you’ve given your page in your content management system to find it

Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App Platforms

With over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn’t be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not competing with another app from your competitor in the same niche but with apps from across market segments and niches.  If you think, you need two elements to get your users to retain your apps – their

Scratchpad Command: This Chrome Plugin Provides The Fastest Way to Access and Update Salesforce From Any Web App

Account executives in nearly all sales organizations are inundated with too many sales tools that are decentralized from their CRM. This forces salespeople into a time-consuming and exhausting workflow of navigating back-and-forth between tools, managing dozens of browser tabs, monotonous clicking, and tedious copying and pasting, all while simultaneously trying to update Salesforce. As a result, there is a decrease in day-to-day efficiency, productivity, and, ultimately, time for salespeople to do their jobs—sell.  Scratchpad Command

What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?

Every day my inbox is inundated with spamming SEO companies who are begging to place links in my content. It’s an endless stream of requests and it really irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make a great addition to your article. Please let me know if you’re

What’s My IP Address? And How to Exclude it from Google Analytics

Sometimes that you need your IP address. A couple examples are whitelisting some security settings or filtering out traffic in Google Analytics. Keep in mind that an IP address that a web server sees is not your internal network IP address, it’s the IP address of the network that you’re on. As a result, changing wireless networks will produce a new IP address. Many Internet service providers do not assign businesses or homes a static