If you’ve ever developed a survey and hoped to acquire quantitative and qualitative findings from the answers, you understand how difficult it is to word the questions. The verbiage, structure, and grammar you ask can lead to results that will lead your research astray. As a product manager, I ran into this a lot with focus groups. If I were testing a new user interface, asking for feedback could make the recipient scour the interface
If You Don’t Know What a WordPress Child Theme is…
You’re modifying WordPress themes incorrectly. We’ve worked with dozens of clients and built out hundreds of WordPress sites over the years. It’s not that our job is to create WordPress sites, but we wind up doing it for many clients. Clients don’t come to use WordPress sites very often. They typically come to us to help optimize their sites for search, social, and conversions. More often than not, we get access to the site to
Toluna Start: Real-Time Consumer Intelligence With A Global Community
Toluna Start is an agile, end-to-end, real-time consumer intelligence platform. The products provide customer insights, market research, and empowers clients to instantly conduct quantitative and qualitative research in real-time. Unlike traditional market research platforms, Toluna combines both the technology needed and access to a global community to provide the information you need. Toluna Start Whether it’s agile new product development or testing brand and communications messages, Toluna has a consumer intelligence platform to assist in
Front: Get A Shared View Of Your Sales Communications
Front is the customer communication platform that combines emails, apps, and teammates into a single view. With Front, it’s simple for every person in your company to have an impact on the customer experience. Front likes to think of itself as the communication cockpit for sales teams. With all your outreach channels visible to your whole team in one window alongside your CRM and backend systems, Front helps you close more, faster, enabling your sales
Why Only 20% of Readers are Clicking Through on Your Article Title
Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now that you know headlines are important, you’re probably wondering what
Kroger Chefbot: A Great Use Case In Providing Value In Social Media with Bot Technology
Kroger is a local supermarket chain that I really love. They offer home delivery, pick-up, self-checkout, checkout scanners, and more. The company recognizes that providing both value and customer service is paramount to any organization’s success. Technology, of course, is a means to accommodate this. That doesn’t mean that people and processes do not matter, it just means that an investment to provide value to your customers ultimately is an investment in your brand’s perception.