When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local marketers typically lack crucial ingredients — such as marketing expertise, data, time, or resources — for maximizing a positive return on their digital marketing investments. The marketing tools enjoyed by big brands just aren’t built for
What Is Zero-Party, First-Party, Second-Party, and Third-Party Data
There’s a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that we’re seeing a justified backlash across the industry. While good brands have been highly responsible, bad brands have tainted the data marketing pool and we’re left with quite a challenge: How do we optimize and
Writer: Develop, Publish, and Apply Your Brand’s Voice And Style Guide With This AI Writing Assistant
Just as a company implements a branding guide to ensure consistency across the organization, it’s also critical to develop a voice and style for your organization to be consistent in its messaging. Your brand’s voice is vital to communicate your differentiation effectively and to speak directly to and emotionally connect with your audience. What Is A Voice And Style Guide? While visual branding guides focus on logos, fonts, colors, and other visual styles, a voice
Privy: Grow Your Online Store Sales With This Complete Ecommerce Marketing Platform
Having a well-optimized and automated marketing platform is a critical element of every e-commerce site. There are 6 essential actions that any e-commerce marketing strategy must deploy with respect to messaging: Grow Your List – Adding a welcome discount, spin-to-wins, fly-outs, and exit-intent campaigns to grow your lists and provide a compelling offer are critical to growing your contacts. Campaigns – Sending welcome emails, ongoing newsletters, seasonal offers, and broadcast texts to promote offers and
Lucidchart: Collaborate And Visualize Your Wireframes, Gantt Charts, Sales Processes, Marketing Automations, and Customer Journeys
Visualization is a must when it comes to detailing a complex process. Whether it’s a project with a Gantt chart to provide an overview of each stage of a technology deployment, marketing automations that drip personalized communications to a prospect or customer, a sales process to visualize standard interactions in the sales process, or even just a diagram to visualize the journeys of your customers… the ability to see, share, and collaborate on the process
