Email Best Practices for the Holiday Season

Consumers love email marketing. In fact, when surveyed, consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you need to plan accordingly. Test, segment and increase the frequency of your emails this holiday season and you can drive a lot more business!

Martech Zone and Delivra have produced this infographic to help you plan your email season accordingly, providing our email best practices checklist, a calendar on open rates, and additional means of testing and segmenting your customers.

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