Consumer vs Business Behavior in Social Media

consumer vs smb social media

Zoomerang surveyed decision-makers in U.S. businesses with less than 1,000 employees as well as consumers to understand their use of social media, particularly Facebook as a means to interact. A Zoomerang online survey was used to collect and analyze the data and the results were published: Marketing in a Digital World SMB & Consumer Survey Results, 2011. In total, 1180 small and medium-sized business (SMB) decision makers and 500 consumers completed the survey providing insight into their social media use, Facebook preferences and how each segment uses these tools to interact for business purposes.

The objective: obtain a deeper view of how small to mid-sized businesses (SMBs) and consumers are using social media tools to interact for business purposes.

The results were so fascinating that I asked our sponsor, Zoomerang, if we could put the results into an Infographic for them? The loved the idea and we’ve now developed another fantastic infographic! It’s really fascinating to compare the the responses of consumers to SMB decision-makers. It shares a lot of insight into the gaps between how businesses view social media and consumers’ expectations on how they’d like businesses to participate!

infographic zoomerang midw2011 640

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