How To Justify Hiring A Digital Marketing Agency

This week I was reading a post from a digital marketing agency on why you should hire them. The first and foremost reason was digital marketing expertise. I’m not sure I agree with that at all – the majority of companies we work with that have a marketing department in place have incredible expertise and we often learn from them just as they’re learning from us.

Why Should You Hire A Digital Marketing Agency

Hubris is rampant within large organizations. With the monetary resources, there’s always someone asking Why can’t we just hire someone and do it ourselves? With the digital landscape constantly adjusting and agencies having to roll with the changes, companies suffer from resource issues, inadequate tools, unperfected processes and other issues internal preventing them from properly executing the strategies they wish to either test or perfect.

The greatest athletes have a lot in common – they hire nutritionalists, Doctors, agility specialists, coaches, and other resources to help them achieve greatness. Hiring a digital agency can absolutely help you ramp up quicker, execute faster, and produce amazing results that can’t be matched internally. Hiring an agency should help your company achieve digital marketing greatness.

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Disclosure: Douglas Karr is a co-founder of DK New Media and is promoting his firm in this article.

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