CRO Acronyms

CRO

CRO is the acronym for Conversion Rate Optimization.

This acronym is shorthand for taking an objective look at marketing strategy including websites, landing pages, social media, and CTAs to improve the number of prospects that are converted into customers.

CRO

CRO is the acronym for Chief Revenue Officer.

An executive that typically oversees both the sales and marketing operations within a company.