Product manufacturers face significant challenges when managing vast amounts of product data and delivering exceptional digital experiences to their customers. Scattered spreadsheets, disconnected systems, and reliance on IT resources often hinder productivity and lead to inconsistent product information across various touchpoints. This results in a disconnected customer experience and makes it difficult for manufacturers to showcase their products effectively and compellingly.
Lumavate
Lumavate is an innovative Product Experience Management (PXM) Platform that provides manufacturers with a comprehensive solution to centralize product data, manage digital assets, and create branded digital product experiences. With Lumavate, marketers can take control of their product information and deliver engaging experiences to their customers without relying on technical resources.
By leveraging Lumavate’s powerful features, manufacturers can streamline their product data management processes and create exceptional digital experiences for their customers. Lumavate enables marketers to shorten time-to-market by managing product information independently, ensuring brand consistency across all product experiences, maintaining accurate product information through a centralized location, and improving the overall customer experience by providing contextual product experiences tailored to each customer journey stage. Examples include:
- Create and launch engaging digital experiences that drive revenue, engagement, and brand loyalty.
- Centralize your product data and digital assets, enabling effective collaboration.
- Build digital experiences in minutes, empowering your marketing team to create compelling content quickly and easily.
- Integrate your existing content or use Lumavate and your CMS together to power content in your digital experiences.
- Capture text messaging opt-ins and send real-time or scheduled text messages to your customers, reaching them directly on their mobile devices.
- Easily collect, edit, and display data in your digital experiences, regardless of where the data is stored, with data integration capabilities.
- Accelerate your content creation process using best-in-class templates to help you quickly create and launch digital experiences for various use cases.
The platform allows for creating data-driven digital experiences that showcase products in real time, enhancing customer engagement and driving sales. By providing a single source of truth for product data and content, Lumavate also fosters collaboration and increases productivity across the organization.
92% of tradeshow attendees come to see and learn about what’s new in products and services.
CEIR
With Lumavate, manufacturers can create interactive product experiences highlighting their latest offerings, providing conference attendees with relevant information, visuals, and features that captivate and inspire them to share with their colleagues and networks. Key features include:
- Digital Asset Management (DAM): Efficiently manage and organize all your digital assets, including images, documents, and videos, in one centralized location, making it easy to access and use in your digital product experiences.
- Digital Experience Platform (DXP): Utilize the intuitive WYSIWYG Designer to quickly build engaging digital product experiences that are seamlessly connected to your product data and digital assets, enabling you to create compelling content with ease.
- Form Builder: Effortlessly create forms to capture mobile opt-ins, product registration, and more, with data automatically sent to your system of record, streamlining your data collection processes.
- Product Information Management (PIM): Centralize your product data and enable multiple users to collaborate on managing and maintaining accurate information, ensuring consistency across all your product experiences.
- Templates: Accelerate the creation of digital product experiences using best-in-class templates designed for various use cases, saving you time and effort in the content creation.
- Text Messaging (SMS): Create and send personalized text messages to your customers for campaigns, product launches, promotions, and more. Text messaging enables you to engage with your audience directly on their mobile devices. With an open rate of 98 percent, text messaging far surpasses the engagement rates of any other marketing channel, making it a must-have for your marketing strategy.
Getting Started with Lumavate
Getting started with Lumavate is a simple and straightforward process. Begin by entering your product data into the PIM and storing your digital assets in the DAM. Then, utilize Lumavate’s powerful Digital Experience Platform to create engaging digital product experiences for every stage of the customer journey. With Lumavate, any changes made to product data or digital assets are instantly reflected in the associated product experiences, ensuring accuracy and consistency across all touchpoints.
The Lumavate team is TOP NOTCH. Beyond easy to work with. They helped us quickly and efficiently every step of the way. And often helped us with things we could have done internally, but they helped us do it anyway. Very impressed with their team.
Leigh Hamer, VP of Customer Experience
Take Control of Your Product Experiences Today
Ready to transform the way you manage product data and deliver exceptional digital experiences? Schedule a demo with one of Lumavate’s experts to see how easy it is to centralize your product data, manage digital assets, and create compelling product experiences that drive results.
Related Martech Zone Content
