SMS Acronyms


SMS is the acronym for Short Message Service.

The original standard for sending text-based messages via mobile devices. A single text message was limited to 160 characters including spaces. SMS was designed to fit within other signaling protocols, which is why SMS message length is limited to 160 7-bit characters, i.e., 1120 bits, or 140 bytes. If a user sends more than 160 characters, it could be sent in up to 6 parts total number of 918 characters in the linked message.

Recent articles about SMS:

Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge, or an existing customer who is seeing if there are available products and services to expand their current relationship. This is complicated, of course,

UltraSMSScript: Buy A Complete SMS, MMS, and Voice Marketing Platform With API

Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today… submit paperwork, have your data retention and privacy policies reviewed, and sign off on SMS permissions. I’m not trying to understate the importance of compliance with this medium, but the frustration of migrating or integrating an SMS solution can be quite frustrating for a permission-based, legitimate marketer. The process for SMS Marketing is quite

Marketing Cloud: How to Create an Automation in Automation Studio to Import SMS Contacts into MobileConnect

Our firm recently implemented Salesforce Marketing Cloud for a client that had about a dozen integrations that had complex transformations and communication rulesets. At the root was a Shopify Plus base with Recharge Subscriptions, a popular and flexible solution for subscription-based e-commerce offerings. The company has an innovative mobile messaging implementation where customers could adjust their subscriptions via text message (SMS) and they needed to migrate their mobile contacts over to MobileConnect. The documentation for

SimpleTexting: An SMS and Text Messaging Platform

Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenue Build Relationships – Provide customer service and support with 2-way conversations Engage Your Audience – Quickly share important updates and new content Generate Excitement – Host