Digital Experience Platform
DXP is the acronym for Digital Experience Platform.
An integrated software framework designed to enhance user engagement across various digital touchpoints. It centralizes content management, data analytics, and other essential functions to deliver personalized and seamless customer experiences. DXPs provide a unified view of the customer journey, aiding businesses in aligning their strategies effectively. Additionally, they support scalability and data privacy compliance, making them integral to businesses in the digital era.
- Abbreviation: DXP
- Source: What is a Digital Experience Platform