Nudgify: Increase Your Shopify Conversions With This Integrated Social Proof Platform

My company, DK New Media, is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they’re a traditional company that only supplied retailers, they needed a partner that would help be their technology arm and help them with every aspect of their brand development, ecommerce, payment processing, marketing, conversions, and fulfillment processes.

Because they have limited SKUs and don’t have a recognized brand, we pushed them to launch on a platform that was ready, scalable, and required little investment over a fully customized stack… we chose Shopify.

Because they’re starting this business from scratch, gaining the trust of our visitors is going to be critical. Along with a public relations strategy, marketing automation (via Klaviyo), strong customer service, and free shipping… we needed an indicator on the e-commerce site itself that lets visitors know the site is popular and being utilized by its visitors. We needed a social proof solution that integrates seamlessly with Shopify.

What Is Social Proof?

Social proof is a social phenomenon where people copy the actions of others in an attempt to undertake behavior in a given situation. In short, it’s people doing what they observe other people doing. It’s safety in numbers. 

Robert Cialdini, Influence, The Psychology of Persuasion

With e-commerce sites, I’ve observed social proof work beyond just visitors copying one another. Social proof provides other ways to drive conversions:


Nudgify has already helped over 1,800 websites in over 83 countries increase their conversion rates – with nothing but real-time data. Features of their comprehensive platform include:

Nudgify’s algorithms are continually learning which Nudge converts best at each stage of the customer journey. The longer you use Nudgify, the more valuable it becomes.

Start Your Free Nudgify Trial

Disclosure: I’m an affiliate for Nudgify, Klaviyo, Shopify, and Amazon and using those links throughtout this article.

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