Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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.htaccess: Hypertext Access
A configuration file that is used on web servers that run the Apache web server software. It is a powerful and flexible tool that allows website administrators to make various configuration changes per-directory. Here are some common uses and functions…
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0P: Zero-Party
A term used in the context of data collection and privacy. It refers to data that customers intentionally and proactively share with a brand or company. This can include personal insights, preferences, feedback, profile information, interests, consent, and purchase intentions.…
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10DLC: 10-Digit Long Code
10DLC is a messaging standard that allows businesses to send Application-to-Person (A2P) text messages using a traditional 10-digit phone number. The term 10-Digit Long Code refers to a local area code and phone number format (such as 317-555-1234) that customers…
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1D: One Dimension
This term describes systems or phenomena that occur along a single axis or dimension, where only one variable is needed to specify a position. It’s the simplest form of dimensionality, representing a straight line where any point can be located…
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1G: First Generation
The first generation of wireless cellular technology. It was introduced in the 1980s and was fully analog. The data transmission was based on analog signals, and this generation of technology could only support voice calls. These systems were characterized by…
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1P: First-Party
1P, or first-party, refers to the direct relationship between a website or service and its users when it comes to privacy, cookies, and data collection. In the marketing context, we can analyze first-party practices in terms of cookies, buying data,…
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2D: Two Dimensional
In content production for video and audio, 2D refers to the content presented in a two-dimensional format, lacking the depth and three-dimensional characteristics present in the real world. Here’s how the concept of 2D applies to both video and audio…
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2FA: Two-Factor Authentication
A multi-factor authentication (MFA) security process in which users provide two different authentication factors to verify themselves. This method adds an extra layer of security to the standard username-password online identification method. Essentially, 2FA requires something the user knows (like…
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2G: Second Generation
The second iteration of mobile wireless technology. It represents a significant advancement over the earlier 1G systems (such as AMPS and NMT) and introduced digital communication to the mobile industry. 2G networks emerged in the late 1980s and early 1990s,…
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2P: Second-Party
Data acquired from partners that collected that information directly. An example may be that your business sponsors an industry conference. As part of that sponsorship, you have access to attendee data collected by the company that distributed or sold the…
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3D: Three Dimensional
In content production for video and audio, 3D refers to the creation and presentation of content that adds a sense of depth and dimension beyond the traditional two-dimensional (2D) experience. This technique gives the audience a more immersive and realistic…
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3DS: 3-D Secure
An authentication protocol designed to enhance the security of online card-not-present (CNP) transactions. Developed by EMVCo, 3DS adds an extra verification step between the merchant and the card issuer to ensure that the person completing the purchase is the legitimate…
