Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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.htaccess: Hypertext Access
A file that lets admins change server settings per directory. Used for redirects, password protection, and custom error pages.
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0P: Zero-Party
A term used in the context of data collection and privacy. It refers to data that customers intentionally and proactively share with a brand or company.
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10DLC: 10-Digit Long Code
Enables bulk messaging using local phone numbers. Balances cost and throughput for compliant SMS campaigns.
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1D: One Dimension
Describes systems that operate along a single axis with one coordinate to define position.
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1G: First Generation
Analog technology supporting voice calls with limited security and reliability.
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1P: First-Party
This can include details provided during sign-up, user behavior on the website, or engagement with the service. Since this data comes directly from the user, it is considered more reliable.
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2D: Two Dimensional
These videos display images and visuals on a flat surface, like a screen, without conveying depth perception.
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2FA: Two-Factor Authentication
A multi-factor authentication (MFA) security process in which users provide two different authentication factors to verify themselves. This method adds an extra layer of security to the standard username-password online.
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2G: Second Generation
The second iteration of mobile wireless technology. It represents a significant advancement over the earlier 1G systems (such as AMPS and NMT) and introduced digital communication to the mobile industry.
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2P: Second-Party
Data collected from partners who directly gather it. Used in sponsorships and event collaborations.
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3D: Three Dimensional
This technique gives the audience a more immersive and realistic viewing or listening experience.
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3DS: 3-D Secure
Enhances online payment security by verifying cardholders through three domains: acquirer, issuer, and interoperability.
