Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

  • 0P

    Data that a customer intentionally and proactively shares with a brand, can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her. Related: First-Party (1p), Second-Party (2p), and Third-Party (3p) Data.

  • 1P

    In the context of data privacy, first-party data refers to data that is collected by a company from its own visitors, leads, and customers. This data is collected and controlled directly by the company and can be used for various…

  • 2FA

    An extra layer of protection used to ensure the security of online accounts beyond just a username and password. The user enters the password and then is required to enter the second level of authentication, sometimes responding with a code…

  • 2P

    Data acquired from partners that collected that information directly. An example may be that your business sponsors an industry conference. As part of that sponsorship, you have access to attendee data collected by the company that distributed or sold the…

  • 3P

    Data licensed, typically via a purchase, from a company that collects data from multiple sources and typically merges, deduplicates, and validates the information. A great example of this is Zoominfo in the B2B space. Zoominfo is ideal for sales and…

  • 3PL

    A company’s use of third-party businesses to outsource elements of its supply chain management, distribution, warehousing, fulfillment, and associated reporting services.

  • 404

    When you enter a URL into your web browser and hit enter, your computer sends a request to the server where the website is hosted, asking it to send the web page back to you. If the server can’t find…

  • 4P

    The 4P model of marketing encompasses the product or service you’re selling, how much do you charge and it’s value, where you need to promote it, and how you’ll promote it.

  • AAC

    A cloud-based platform for data analytics and business intelligence. It allows users to leverage the power of Alteryx Designer, Alteryx Server, and Alteryx Analytics Gallery in the cloud, providing a fully managed, scalable, and secure environment for data analytics and…

  • ABC

    This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works. To be an effective salesperson means you’ll need to ABC.