Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including:
- Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
- Tighter Integration between Social and Rest of Marketing and Business Overall
- Social Marketers Are Starting to Measure What Matters
- Marketers Are Yet to Tap into the True Potential of Social
- Social Marketing Budgets and Resources Insufficient to Drive Value
- Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate
- Limited Outsourcing
What do 469 marketers from a wide variety of industries and company sizes, plus a range of social marketing expertise have to say about the state of social marketing? As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering? What will they name as their top challenge? State of Social Marketing Survey
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