If you’re a B2B marketer navigating the increasingly complex world of tech buyer behavior, you know that reach alone isn’t enough. You need precision—access to decision-makers who are actively researching and making purchasing decisions. However, with growing competition and shifting purchasing paths, traditional targeting methods often fall short of expectations. What you need is a partner who not only understands the evolving tech landscape but also has the infrastructure to act on it globally and intelligently.
Foundry
Foundry specializes in connecting B2B technology marketers with in-market buyers through a blend of trusted editorial brands, proprietary first-party data, and globally scaled activation. With a reach across 57 million global companies and 150 million verified audience profiles, Foundry empowers marketers to identify, engage, and convert their most valuable tech audiences with confidence.
The real value of Foundry lies in its deep understanding and organization of the global tech decision-making ecosystem. Through contextual targeting, intent data, and deep editorial engagement, Foundry enables brands to influence tech buyers during the most critical moments of the decision journey.
Whether you’re launching a product, nurturing demand, or repositioning your brand, Foundry’s audience offerings are built to drive measurable outcomes.
Intent Data: From Buzzword to Business Driver
In an environment where content is everywhere and attention is scarce, understanding who’s actively in-market—and what they’re researching—can make or break a campaign. That’s the promise of intent data. But while it’s widely talked about, it’s often misunderstood.
Marketers tend to leap toward third-party (3P) intent signals—those derived from behaviors on external platforms. These signals can indicate interest but are often generalized, hard to validate, and disconnected from actual engagement with your brand. The real opportunity, however, is in combining third-party insights with robust first-party data—precisely where Foundry’s platform shines.
Foundry offers marketers a powerful alignment of contextual, behavioral, and proprietary intent data, derived not only from across the web but also from its trusted editorial ecosystems such as CIO.com, CSO, and Computerworld. These first-party environments give brands unparalleled visibility into the real buying behavior of IT decision-makers at every stage of the journey.
As Camille from 42 Agency puts it, marketers often forget their most powerful data source:
There is no signal as strong as someone coming to your website, visiting a page, downloading content… There’s no third-party signal that will outweigh that.
Does Intent Data Work?
Foundry bridges this gap by enabling marketers to unify both on-site engagement signals and off-site buying behaviors into cohesive, targetable segments. Rather than dumping intent data into a dashboard and calling it strategy, Foundry equips teams to activate intent data directly, from personalized media campaigns and account-based marketing to enriched lead generation and sales outreach.
Most importantly, Foundry’s intent data isn’t a black box. Marketers gain clear visibility into the origins of signals, their significance, and how they can be translated into actionable insights. Whether it’s identifying mid-funnel buyers researching cloud security or pinpointing organizations ramping up AI investments, Foundry lets you see the signal and seize the moment.
If your team is relying solely on email open rates or static firmographics, you’re missing the momentum. With Foundry, intent becomes more than a trend—it becomes a tactical advantage.
What Foundry Offers for Technology Audience Engagement
Here’s how Foundry enables tech marketers to connect with the right decision-makers, globally and at scale:
- A/B Testing: Validate your creative and messaging strategies across segments with statistical rigor.
- Account-Based Marketing (ABM) Activation: Deliver custom messaging and offers to your high-priority accounts using Foundry’s robust data intelligence.
- Audience Segmentation: Create refined audiences based on firmographics, behavioral patterns, and content engagement.
- Brand Experiences: Combine award-winning storytelling and digital design to create high-impact marketing narratives.
- Contextual and Intent-Based Targeting: Leverage editorial signals and behavioral insights to reach buyers with in-the-moment relevance.
- Data Compliance and Privacy Adherence: Foundry operates with first-party data, reducing reliance on third-party cookies and ensuring GDPR and CCPA compliance.
- Event Sponsorships: Engage audiences at live and digital events, gaining brand visibility and lead generation through premium event content.
- Global First-Party (1P) Data: Tap into exclusive audience profiles across more than 150 million global technology decision-makers.
- Lead Generation (LeadGen) Campaigns: Build your funnel with pre-qualified leads that are nurtured across Foundry’s trusted media ecosystem.
- Multi-Region Reach: Target specific geographies such as Western Europe, India, ASEAN, and the Middle East with tailored campaigns.
- Sponsorship Packages: Align your brand with Foundry’s tech-focused editorial environments, including thematic sponsorships around GenAI, Cloud, Security, and more.
Each of these capabilities is grounded in Foundry’s unrivaled access to CIOs, IT leaders, developers, and security professionals who rely on their media brands to inform decisions.
A Range of Tech Audiences Tailored to Your Goals
Foundry curates deep audience verticals across major tech categories, including:
- AI: Reach professionals forming foundational AI strategies.
- Cloud: Engage buyers looking to modernize infrastructure and app delivery.
- Security: Influence security leaders combating threats with next-gen tools.
- Hardware: Capture demand from organizations refreshing devices and systems.
- Software: Connect with teams evaluating SaaS, dev tools, and enterprise platforms.
No matter the niche, Foundry ensures your message appears within high-trust environments and editorial content that decision-makers are already consuming.
Ready to Engage High-Intent Tech Buyers?
Connecting with Foundry’s audiences begins with identifying your campaign goals—whether it’s demand generation, brand awareness, account-based marketing, or partner marketing. From there, their team tailors a combination of media, messaging, and targeting strategies to meet your key performance indicators (KPIs). You’ll receive end-to-end support from strategy through execution, with the flexibility to target specific verticals, regions, or buying stages.
If you’re looking to break through the noise and put your brand in front of the right buyers, Foundry has the data, reach, and credibility to make it happen.
Connect with Foundry’s Audience Experts
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