Marketing a mobile app and expanding your user base through in-app advertising can be a complex challenge. The key to success isn’t just accumulating a vast number of installs but acquiring users who will actively engage with your app.
Liftoff
Liftoff is the platform for the programmatic acquisition and re-engagement of mobile app users. It serves as a comprehensive solution for marketers and developers aiming to grow their user base and ensure the engagement and retention of quality users, increasing your mobile app users’ LTV and your return on ad spend (ROAS).
Incorporating Liftoff into your marketing strategy means accessing over 3 billion users across more than 1 million apps in over 200 countries. The platform employs unbiased machine learning (ML) algorithms to identify the most promising users for your app.
Liftoff’s innovative creative technology ensures the delivery of the most engaging ad experiences. Choosing Liftoff as your mobile marketing partner offers the following advantages:
- Growth of a high-quality user base that engages and generates revenue.
- Global reach with targeted marketing strategies ensures the right audience sees your app.
- Advanced technology that ensures your ads are both appealing and effective, leading to better conversion rates.
- An efficient cost structure that aligns your marketing expenditures with your ultimate business goals.
Liftoff Products
Below is a list of products designed specifically for mobile apps that cater to various critical aspects of app growth and performance. Each product offers unique benefits aimed at addressing specific challenges faced by app developers and marketers, enabling them to achieve their goals more effectively and efficiently.
- Accelerate: This product uses machine learning to acquire quality users at scale, streamlining the user acquisition process for mobile apps by effectively targeting and engaging the most relevant audiences.
- Direct: Provides access to top-quality publishers, enabling mobile apps to acquire engaged users through premium ad placements and partnerships, enhancing the quality of user acquisition campaigns.
- Monetize: Aims to maximize earnings for every impression by optimizing ad placements and formats within mobile apps, ensuring that publishers and developers maximize their revenue potential.
- Creative Studio: Helps optimize campaign performance with better ad creatives, offering design expertise and data-driven insights to improve ad engagement and conversion rates for mobile apps.
- Influence: Enables mobile apps to activate meaningful growth through creator campaigns, leveraging influencer partnerships and content to reach and engage target audiences more authentically.
- Gaming Intelligence: Provides insights and analytics to build and launch gaming experiences that players want, helping game developers understand market trends and player preferences for more strategic game design.
- Vungle Exchange: Allows mobile apps to engage high-quality users in their favorite mobile apps by offering premium programmatic ad experiences, enhancing user acquisition and retention strategies.
Leveraging these products can significantly enhance your mobile app’s growth and profitability. Whether you’re looking to acquire quality users, improve engagement, optimize ad creatives, or maximize revenue, there is a solution tailored to your needs. By integrating these tools into your mobile app strategy, you can not only meet but exceed your marketing and development objectives, ensuring your app’s long-term success in the competitive digital marketplace.
Liftoff has been a valuable programmatic partner for many years. With Liftoff, we’ve been able to scale our reach for PedidosYa and drive significant incremental uplift in acquisition rates.
Maria Albu, Display & Programmatic Specialist at Delivery Hero
Ready to upgrade your user base with quality, engaging users? Start your journey to global app growth today!
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