I’ve helped several companies develop their video strategies over the years and animated video explainer videos are an amazing piece of content that can be used to concisely and thoroughly explain your products, services, and solutions, as well as differentiate your brand from your competitors.
Explainer videos all follow a similar production and script sequence and are incredibly effective at helping guide a consumer or business through to a conversion.
With YouTube being the second largest search engine, having a well-branded animated explainer video to communicate effectively is also an incredible way to build awareness and even drive businesses back to your site, product, or landing pages.
Hiring an agency to develop and animate your explainer video can be quite expensive. I’d argue that, if done right, a great explainer video can be somewhat timeless and well worth the investment, though. Recognizing that many companies don’t have the budget, there are tools out there for you to do it yourself, though!
Vyond Animated Video Marketing Software
Vyond makes creating marketing videos fast, easy, and budget-friendly with their best-in-class video maker. Whether you’re creating product explainers, presentation decks, social media videos, or trade show videos, Vyond has the flexibility you need to make your marketing shine.
Vyond’s video marketing software has features that go beyond moving text and images, you can build character-driven stories or motion infographics that captivate and motivate more efficiently than static content ever could. Animated videos are extremely cost-effective when you use the right solution. Vyond offers you a tool that can create something that is truly your own and have your audience glued to the screen. All for a fraction of what it costs to produce a live-action video.
Vyond Features Include
- Hundreds of Pre-Made Templates – Vyond Studio is complete with hundreds of premade templates built for any industry, job role, or scenario. These pre-constructed scenes give you an easy starting point for videos – making your video creation process faster, easier, and more intuitive.
- Automatic Lip-Sync – making your characters speak directly to your audience is a snap. Audio can be recorded directly from a computer’s microphone, uploaded as an .MP3 file, or created with text-to-speech, then assigned to a character with the click of a button.
- Unlimited Customization – animation styles each with pre-made templates, characters, and pre-animated assets allow you to visualize everything from presenting statistics at a board meeting to hitting a home run. Mix and match styles, start with premade templates, or import your own assets to create videos for any situation.
- Media Library – Don’t lose time hunting for your favorite characters and props. Access all of your props and characters – right when you need them – in one click! The new media library panel makes it easy to find props, characters, and scenes you’ve used in the past, and drop them into the video you’re working on now!
- Version History – Make a mistake? Version history allows you to quickly go back and take a look at each saved version of your video. This makes it simple to track changes between team members, or easily create a new video based on an old version.
- Artificial Intelligence – Vyond’s new machine-learning enhanced features – powered by VyondAI. Produce great videos faster than ever with natural-sounding text-to-speech, photos that transform into props or scene backgrounds, and automatic background noise removal for voiceovers.
- Producers Hub – Take your Vyond videos to the next level with tips, tricks, and expertise from Vyond’s own team of award-winning video producers.
In their technology release, you can see the full range of content assets that Vyond has incorporated into its platform:
Additional features like visual content search, background removal, automatic color detection, and a ton of training resources can help you to create your first animated explainer video. Vyond also has an enterprise version for multiple groups and collaboration.
Disclaimer: Martech Zone is an affiliate for Vyond and is using affiliate links in this article.
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