We’re right in the middle of another explainer video production as I’m writing this and have seen amazing results from the videos we’ve already produced, scripted, or shared. This is an incredibly thorough infographic on creating explainer videos that provides a solid process for creating videos that drive engagement and conversions.
So, how do you create an explainer video that will increase your conversion rate? In order to help you out, I’ve created an infographic that breaks down the process of creation of the perfect explainer video. Neil Patel, Quicksprout.
We’ve shared an explainer video on explainer videos that you might want to check out. And we’ve shared quite a few examples of explainer videos, although this infographic from Quicksprout has even more!
If you’d like to see another guide on Explainer Video Production, check out the McCoy Productions Guide on Explainer Video Production.
The only improvement I’d make to this infographic are the explainer video production steps defined. Step 2 is the script and step 3 is storyboarding the video in the head. I disagree… and would insist producing a rough drawing of each scene with the appropriate script, then laying it out on a wall or table, provides a much clearer picture of the simplicity and pace of the explainer video. Every video designer we’ve worked with has supplied this and it’s saved a ton of production time.
Had we had to move back and forth on the developed video, we may have wasted time on animating scenes that would not be used, or missing production of scenes that needed to be added. Much like mockups of an application save development time, scene mockups will save you a ton of effort in your explainer video production.
Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels.