Content MarketingMarketing Infographics

Explainer Video Production Tips and Types

We’re right in the middle of another explainer video production as I’m writing this and have seen amazing results from the videos we’ve already produced, scripted, or shared. This is an incredibly thorough infographic on creating explainer videos that provide a solid process for creating videos that drive engagement and conversions.

So, how do you create an explainer video that will increase your conversion rate? In order to help you out, I’ve created an infographic that breaks down the process of creation of the perfect explainer video.

Neil Patel, Quicksprout

We’ve shared an explainer video on explainer videos that you might want to check out. And we’ve shared quite a few examples of explainer videos over the years, although this infographic from Quicksprout has even more!

The only improvement I’d make to this infographic is the explainer video production steps defined. Step 2 is the script and step 3 is storyboarding the video in the head. I’m afraid I have to disagree… and would insist producing a rough drawing of each scene with the appropriate script, then laying it out on a wall or table, provides a much clearer picture of the simplicity and pace of the explainer video. Every video designer we’ve worked with has supplied this and it’s saved a ton of production time.

Had we had to move back and forth on the developed video, we may have wasted time on animating scenes that would not be used, or missing production of scenes that needed to be added. Much like mockups of an application save development time, scene mockups will save you a ton of effort in your explainer video production.


Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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