Bill Bruno's Articles on Martech Zone
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Key Takeaways from the Datos Financial Cybersecurity & Fraud Forum
In a rapidly changing digital landscape, fraud prevention and cybersecurity are more critical than ever. The recent Financial Cybersecurity & Fraud Forum shed light on this field's evolving challenges and solutions. Here are some key insights that can help organizations…
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Overwhelmed By Digital Data Management? Here’s How Retailers Can Build Better Experiences For Consumers
Let’s face it: digital data is daunting, and many organizations will repeatedly hear the phrase, " We didn’t tag for that " while trying to build better experiences for consumers. In the retail sector, digital data is the most important…
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Decoding CDP Vendor Claims: What You Need to Know
Customer Data Platforms ( CDPs ) have emerged as powerful tools for businesses to understand their customers better and drive personalized experiences. However, amidst the promises and buzzwords, lies and misconceptions often lurk. Let's explore what you need to know…
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Omnichannel Marketing: A Tale of Two Perspectives
Omnichannel marketing has two different perspectives: the brand and the consumer . For a consumer , it refers to all the diverse ways you can interact with a brand and desire the same experience in all of them. For brands…
