Martech Zone Apps

Martech Zone Apps is a collection of small web-based tools, web-based apps and calculators provided free to marketers to help them with there day to day work.

  • Convert Hex to RGB or Convert RGB / RGBA to Hexidecimal Colors

    Convert Hex, RGB, and RGBA Colors

    This is a simple tool to convert a hexadecimal color to an RGB or RGBA value or vice versa. If you’re converting hex to RGB, Enter the hex value as #000 or #000000. If you’re converting RGB to hex, enter the RGB value as rgb(0,0,0) or rgba(0,0,0,0.1). I also return the common name for the color. Hex to RGB and…

  • Find My IP Address (IPv4 and IPv6)

    What’s My IP Address? And How to Exclude it from Google Analytics

    IPv4: . IPv6: . What is an IP Address? An IP is a standard defining how devices on a network communicate with each other using numerical addresses. IPv4 is the original version of the Internet Protocol, which was first developed in the 1970s. It uses 32-bit addresses, which allows for a total of approximately 4.3 billion unique addresses. IPv4 is…

  • Convert CSV to Row or a Column to CSV

    Convert Rows To CSV or CSV to Rows

    Source Data Result Data Convert Rows To CSV Convert CSV To Rows Copy Results How To Use This Online Tool It never fails that every time I’m working to move data from one system to another using a text area field, I have my data formatted incorrectly. Some systems want all of the values in a comma-separated value (CSV) like this: value1,…

  • Marketing Campaign ROI Calculator

    Calculator: How To Accurately Calculate Your Marketing Campaign Return on Investment (ROI)

    Campaign ROI Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Direct Campaign Revenue * $ Attributable revenue generated by campaign. Indirect Campaign Revenue * $ Additional annual revenue, if any. Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent * Campaigns sent on platform annually. Salary Expenses Annual Salaries *…

  • Secure Password Generator

    How To Generate A Secure Password (And Here’s Our Generator)

    When you loaded this page, Martech Zone created a unique password for you: How To Generate A Password There are 5 unique characteristics of a strong password: Length – You’ll want to always have a password that’s at least 12 characters. Mixed Case – You’ll want to include both upper and lower case characters throughout. Numbers – You’ll want to…

  • Conversion Rate Optimization Checklist and CRO Calculator

    Infographic: Your Checklist For Conversion Rate Optimization (With CRO Calculator)

    Want to calculate your conversion rate and see the impact of doubling it? Here’s a simple calculator: Conversion Rate Optimization Calculator Conversion Rate Optimization Calculator Fill in all of your details. When you submit the form, your conversion rate will be displayed. How Many Visitors Did Your Campaign Acquire? * How Many Customers Did Your Campaign Acquire? * What Was…

  • Online Calculator To Calculate Sample Size For A Survey

    Calculator: Calculate Your Survey’s Minimum Sample Size

    Survey Minimum Sample Size Calculator Survey Minimum Sample Size Calculator Fill in all of your settings. When you submit the form, your minimum sample size will be displayed. What Is The Total Population Size? * What Confidence Level Are You Seeking? * 80% 85% 90% 95% (Industry Standard) 99% What Margin of Error Do You Wish To Have? * %…

  • Referrer Spam List for Google Analytics

    Referrer SPAM List: How to Remove Referral Spam from Google Analytics Reporting

    Have you ever checked your Google Analytics reports only to find some very strange referrers popping up in the reports? You go to their site and there’s no mention of you but there are a ton of other offers there. Guess what? Those people never actually referred traffic to your site. Ever. If you didn’t realize how Google Analytics worked,…

  • Online JSON Viewer Tool

    JSON Viewer: Free Tool To Parse and View Your API’s JSON Output

    There are times when I’m working with JavaScript Object Notation APIs and I need to troubleshoot how I’m parsing the array that’s returned. However, most of the time it’s difficult because it’s just a single string. That’s when a JSON Viewer comes in very handy so that you can indent the hierarchical data, color code it, and then scroll through…