Martech Zone Apps is a collection of small web-based tools, web-based apps and calculators provided free to marketers to help them with there day to day work.
Sometimes that you need your IP address. A couple examples are whitelisting some security settings or filtering out traffic in Google Analytics. Keep in mind that an IP address that a web server sees is not your internal network IP address, it’s the IP address of the network that you’re on. As a result, changing wireless networks will produce a new IP address. Many Internet service providers do not assign businesses or homes a static
Utilize this tool to build your Google Analytics Campaign URL. The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_campaign, utm_source, utm_medium, and optional utm_term and utm_content. If you’re reading this via RSS or email, click through to the site to use the tool: How to Collect and Track Campaign Data in Google Analytics Here’s a thorough video on planning
This calculator provides a predicted increase or decrease in sales based on the number of positive reviews, negative reviews, and resolved reviews that your company has online. If you’re reading this via RSS or email, click through to the site to use the tool: For information on how the formula was developed, read below: Formula for Predicted Increased Sales from Online Reviews Trustpilot is a B2B online review platform for capturing and sharing public reviews
Have you ever checked your Google Analytics reports only to find some very strange referrers popping up in the reports? You go to their site and there’s no mention of you but there’s a ton of other offers there. Guess what? Those people never actually referred traffic to your site. Ever. If you didn’t realize how Google Analytics worked, basically a pixel is added to every page load that grabs a ton of data and
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