Social Media & Influencer Marketing Articles

Social media and influencer marketing are powerful tools for businesses looking to engage with their target audience, build brand awareness, and drive conversions. By leveraging social media platforms and partnering with influential individuals, companies can expand their reach, establish thought leadership, and ultimately drive more sales. Key subtopics within social media and influencer marketing include social media strategy, content creation, community management, influencer identification and outreach, and performance measurement. Implementing an effective social media and influencer marketing strategy can help you connect with your audience on a deeper level, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how social media and influencer marketing can help you take your business to the next level.

  • Analyst Firms and Resources for Researching Martech Solutions

    Analyst Firms and Resources For Researching Your Next MarTech Solution

    The marketing technology (MarTech) landscape is vast, dynamic, and complex, with thousands of platforms promising to transform customer engagement, streamline operations, and drive revenue. For businesses, sales teams, marketing professionals, SaaS providers, and investors, selecting the right MarTech solution is a high-stakes decision. The wrong choice can drain budgets, disrupt workflows, demotivate and frustrate employees, or fail to deliver promised…

  • AgenticFlow: The No-Code AI Platform Powering the Next Generation of Intelligent Automation

    AgenticFlow: The No-Code AI Platform Powering the Next Generation of Intelligent Automation

    The acceleration of AI into business processes may be faster than any advancement I’ve witnessed in my career. Artificial intelligence is no longer a luxury; it has become a competitive necessity virtually overnight. AgenticFlow is positioning itself at the forefront of intelligent automation with a simple, compelling promise: let your AI agents handle the work while you focus on growth.…

  • Why Sponsorships Matter

    As Digital Fatigue Grows, Sponsorships Offer Trust, Attention, and Real Engagement

    In an era dominated by short-term tactics and ROI-at-all-costs campaigns, sponsorships stand out as one of the few strategies capable of delivering both brand lift and sustained value. However, too often, marketers treat sponsorships as just another advertising channel—buy the placement, display the logo, and move on. That approach misses the bigger opportunity. Sponsorships, when approached strategically, are not transactions.…

  • Talkable: Referral Program for E-Commerce

    Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce

    Customer acquisition costs are rising, paid channels are saturated, and even loyal customers are harder to reach. For DTC and e-commerce brands, finding a scalable and cost-effective way to grow revenue without sacrificing margins is more urgent than ever. That’s where referral marketing proves its power—not just as a channel, but as a long-term growth engine. Talkable Talkable is a…

  • How Modern PR Agencies Measure Success: Key Metrics and KPIs

    How Modern PR Agencies Measure Success in the Digital Age

    In the past, public relations (PR) success was straightforward: securing a feature in a major newspaper, a segment on a national TV broadcast, or a mention in a prominent magazine was considered a win. These traditional media placements were the gold standard, with success measured by the number of clippings or airtime minutes. Fast-forward to 2025, and the PR landscape…

  • Are You Hiring a Surgeon or Buying a Surgery? The Difference Will Define Your Marketing Success

    Are You Hiring a Surgeon or Buying a Surgery? The Difference Will Define Your Marketing Success

    I’m on the hunt for my next adventure right now. As I review job openings and network with colleagues, one thing is striking about our industry right now. Whether it’s hiring a Chief Marketing Officer (CMO) or onboarding a marketing agency, the decision isn’t just about cost or credentials—it’s about philosophy. I believe one of the most dangerous mistakes a…

  • B2B Social Media Strategies by Platform

    Comprehensive Guide to Leveraging Social Media for B2B Marketing and Sales in 2025

    In 2025, social media is no longer confined to branding or awareness—it now drives customer acquisition, fuels industry leadership, supports talent recruitment, and strengthens partner ecosystems. The most successful B2B organizations no longer view social media as a marketing silo but as a multi-functional business asset that supports every stage of the enterprise growth journey. Table of ContentsStrategic Pillars of…

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