Social Media & Influencer Marketing Articles
Social media and influencer marketing are powerful tools for businesses looking to engage with their target audience, build brand awareness, and drive conversions. By leveraging social media platforms and partnering with influential individuals, companies can expand their reach, establish thought leadership, and ultimately drive more sales. Key subtopics within social media and influencer marketing include social media strategy, content creation, community management, influencer identification and outreach, and performance measurement. Implementing an effective social media and influencer marketing strategy can help you connect with your audience on a deeper level, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how social media and influencer marketing can help you take your business to the next level.
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Social Champ: The Ultimate Social Media Management Tool for Marketers, Teams, and Agencies
Managing multiple social media platforms effectively can be complex for marketers and businesses without a social media management system (SMMS). Juggling between scheduling content, analyzing performance, engaging with audiences, and monitoring trends is time-consuming and complex. Without the right tools, it’s easy to miss opportunities to grow your brand and connect with your audience. Social Champ simplifies this process, empowering…
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Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth
Marketers and data-driven teams face the daunting task of gathering, managing, and activating insights from an ever-expanding pool of marketing platforms. Siloed data, manual processes, and clunky reporting tools often slow down decision-making, costing businesses valuable time and resources. What if you could streamline the entire process and focus on strategy instead of struggling with data logistics? Supermetrics Supermetrics solves…
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Social Media Marketing Plan: Six Steps To Plan Your Strategy and Free Templates
Creating an impactful social media presence requires a systematic approach incorporating goal-setting, audience understanding, and consistent execution. These six steps—grounded in strategy, planning, execution, and optimization—provide a comprehensive framework for building and maintaining a successful social media marketing plan. This guide expands on the key steps necessary to meet your objectives while delivering actionable insights and tools for each phase.…
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What is Brand Advocacy? How Do You Cultivate Brand Advocacy?
Every business faces the challenge of attracting customers and creating loyal advocates who actively promote their products or services. Brand advocacy has become a cornerstone for sustainable growth, with advocates driving awareness, trust, and revenue in ways traditional marketing efforts cannot achieve. This guide explores brand advocacy, benefits, and actionable steps to foster it within your business. What is Brand…
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BigCommerce: The Ultimate E-commerce Solution for Businesses of All Sizes – From Small Business to Enterprise
Whether you’re a small business building your first online store or an enterprise scaling globally, the challenges are universal: converting customers, managing operations, and growing revenue. BigCommerce provides an all-in-one platform that adapts to your business needs, offering powerful tools to build, manage, and scale your e-commerce store. BigCommerce BigCommerce is a top-rated Open SaaS e-commerce platform designed to empower…
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50 Publications in MarTech, Cloud, AI, Robotics, Startups and Venture Capital To Follow in 2025
There are no limitations to the number of publications on technology, but I wanted to share a great list that breaks down some of the leaders in MarTech and related industries. While this may look like I’m promoting my competitors, I don’t believe this is the case… there’s simply too much happening in these industries for any single publication to…
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Personal Branding: How to Write The Perfect About Me Page
Your About Me page is a powerful tool for engaging your audience, sharing your story, and building trust. Whether establishing a personal brand or promoting your business, this page can connect you to your audience, showcase your personality, and position you as an expert. You’ll need a mix of authenticity, strategy, and also a little humble bragging to make the most…
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Grok vs. Google: The Edge of Real-Time Ranking
I was recently doing some research across SEO platforms, search engines, and AI platforms and was pretty shocked at how rich the results were from someone not getting a lot of attention in the AI field. Grok, developed by xAI, challenges the status quo by leveraging real-time data from social platforms, specifically X (formerly Twitter), to offer a more dynamic…
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Brand24: AI-Powered Social Listening to Protect and Grow Your Business
Brands live or die by their online reputation. For better or worse, a single post, review, or forum mention can drive millions of impressions. However, with billions of online conversations happening daily, how can businesses sift through the noise and focus on what truly matters? That’s where social listening with advanced AI tools provides clarity amidst the chaos. AI has…
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How To Maximize the Impact Of Your Giveaways
Years ago, after a natural disaster struck, I ran a contest to help support relief efforts while growing my brand’s online following. The plan was simple: I’d donate $1,000 to a random follower and another $1,000 to the charity if I gained 10,000 additional followers. What seemed harmless at the time quickly turned into a PR disaster. Critics accused me…