LinkedCamp: Leverage B2B Sales Automation To Prospect On LinkedIn

If you haven’t followed Martech Zone on LinkedIn, I will encourage you to. We’ve expanded to sharing our posts on our LinkedIn company page so that people can follow and discuss them in a professional environment. LinkedIn continues to dominate as the primary network and connection tool I utilize daily to connect with customers, prospects, employees, job candidates, and partners. Social media can be pretty dicey with social and political conversations, so I appreciate that

15 Ways That Content Creators Can Monetize Their Work

Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is what it’s for). Your branded content is going to always be biased toward your brand,

Checklist: A Comprehensive List Of 40+ Steps To Successfully Launch A New Website, Online Store, or Do A Site Refresh

Whether I’m launching a website on a new domain or relaunching a client website, there are a number of steps that I take to ensure that the site is properly launched and fully accessible to users and search engines. I will mention some examples of plugins or applications in the following article, but this is not a platform-specific article. This article assumes that you’ve built the site locally or on a staging area and are

Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge, or an existing customer who is seeing if there are available products and services to expand their current relationship. This is complicated, of course,