Social Media & Influencer Marketing

Learn how to use social media marketing and influencer marketing to grow your business. Martech Zone covers everything you need to know about social media marketing and influencer marketing, from the basics of each discipline to the latest trends. Whether you are a beginner or a seasoned pro, you’ll find valuable insights in these articles.

  • htaccess redirects social media shortcut urls

    Build Easy Social Media Shortcut URLs to Your Site with .htaccess

    Since Martech Zone is built on WordPress, we utilize the redirections feature in Rank Math to manage all of our referring URLs for our site. We’ve even modified our redirect code to append UTM campaign query strings automatically on any links we use like this. If you view our social links in our header, you’ll see that these are all…

  • Emplifi - Social Media Marketing Platform for Enterprise

    Emplifi’s Social Marketing Cloud: Elevating The Social Media Strategy For Enterprise

    Effective social media marketing is essential for businesses to thrive. With the ever-evolving landscape of social platforms and consumer expectations, navigating this space can be daunting. Before we delve into the features and benefits of Emplifi’s Social Marketing Cloud, let’s identify the key challenges that marketers encounter in the realm of social media: Fragmented Workflows: Managing various social media channels…

  • Repurpose and redistribute videos, livestreams, and audio podcasts automatically Automatically Repurpose and Redistribute Your Videos, Livestreams, and Podcasts

    Publishing content multiple times is not about spamming your audience but strategically maximizing your content’s reach, impact, and longevity. Publishing content multiple times, as opposed to just once, is a necessary and effective strategy for several reasons: New Audience: Not everyone sees your content the first time you publish it. As your following grows or new users join a platform,…

  • Syllaby: AI Video Script and Production Platform

    Syllaby: Utilize AI To Generate Powerful Social Media Videos At Scale

    While an effective medium and channel, developing social media videos is a labor-intensive task that is outside the budgets and resources of most companies. Content is king, and video is now the lifeblood of engagement on social media platforms. Syllaby is an AI-powered video script writer and producer changing the game for businesses and marketers alike. Syllaby isn’t just another…

  • AI and AR Makeup and Hair Virtual Try-On

    How AI and AR Can Help Beauty Brands Attract and Retain Customers

    With the rapidly rising popularity of AI and AR, it’s no surprise to see beauty brands embracing the advancements to enhance customer experience, grow sales, and more. While it can raise the concern of whether these technologies are overhyped or actually have lasting substance, AI and AR have proven to be useful in a variety of different areas — and…

  • Science of Persuasion

    The Science of Persuasion: Six Principles That Influence Decision-Making

    For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…

  • Twitter Search Methods and Syntax

    How To Search X (Formerly Twitter): Methods and Syntax

    Searching on X (formerly Twitter) is a powerful tool for businesses engaged in sales, marketing, and online technology. X offers various options, methods, and syntax for conducting searches effectively. This article will explore how users can search X to enhance their online strategies. Basic Keyword Search Basic Keyword Search: You can start by entering keywords or phrases in the X…

  • Planview Ideaplace: Innovation and Ideation Management

    Planview IdeaPlace: Innovation and Ideation Management

    Staying ahead of the curve requires a proactive approach to innovation and ideation management. That’s where Planview comes in, offering a comprehensive solution to address the challenges organizations face in harnessing the power of innovation. Innovation is the lifeblood of any successful organization, but it often comes with challenges. Many organizations struggle with disconnected ideation processes, where ideas are generated…


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