Content Marketing, , Instagram Marketing, Marketing Tools, Podcasting, , Video Marketing

Headliner: Create Audiograms to Share Audio and Podcast Promotions

One of the more frustrating things for podcasters is that they don’t have the ability to easily share their audio recordings on media sites and in social media. Strangely enough, they all support video but don’t have a simple audio player. With skyrocketing popularity, you’d think that Facebook and Twitter would have native tools for either publishing your Podcast Feed or dropping in individual MP3 files. To date, that’s not happened so some great third-party tools have hit the market. One of these tools is Headliner, previously Sparemin, a tool that allows the user to

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AdTech, , Marketing Infographics,

Social Media Advertising Growth and Its Impact on Digital Marketing

Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. However, today’s marketers have had to change many traditional ad approaches to keep up with consumer behavior and technological trends. Social media is here to stay, and advertisers

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, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, Snapchat Marketing, , ,

The Top 5 Reasons Brands Struggle to Quantify Social ROI

We shared an incredible infographic that details how a business can measure their social media return on investment. Measuring ROI on social media isn’t without its challenges, though. In fact, the lack of the ability to measure the impact of social media has – unfortunately – led to many companies abandoning social media altogether. Is Your Social Media Marketing Effective? Measuring the return on investment (ROI) for social media efforts has been a contentious topic with marketers. More businesses than ever are devoting an increasing number of resources to social media marketing, yet many still

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, Marketing Tools, ,

Friendbuy: Referral Programs, Referral Tracking, and Referral Campaign Optimization

Someone asked me tonight about what billing system that I was using. I’ve been a Freshbooks user for about a decade and love it, so I wanted to see if they had any kind of referral system where I might get a couple bucks or a free month or something. Sure enough, when I logged into my account, they had a great referral page that allowed me to directly invite someone via email, send them a message via Facebook Messenger, or share the platform publicly on Facebook: Best of all, by integrating it all, Freshbooks

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Getting Started with Facebook Business Pages and Facebook Marketing

Facebook has long been a useful tool for marketers. With over two billion active users, the social media platform gives brands the opportunity to cast a wide net and attract customers from all over the world. That said, simply creating a Facebook page for your business or publishing a few targeted ads isn’t enough to leverage the platform to its full potential. To get the most out of Facebook marketing, it’s important to develop a strategy. If you’re able to, partnering with a Facebook advertising firm can help you to develop and launch a strong

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