Social Media & Influencer Marketing

Learn how to use social media marketing and influencer marketing to grow your business. Martech Zone covers everything you need to know about social media marketing and influencer marketing, from the basics of each discipline to the latest trends. Whether you are a beginner or a seasoned pro, you’ll find valuable insights in these articles.

  • Aragon: AI Professional Headshots

    Aragon: Your Professional Headshots Are Here Using AI

    Investing in professional headshots is worthwhile for several reasons, especially in today’s digitally driven world where your image often makes the first impression: Professionalism: Professional headshots convey a sense of professionalism. They show that you take yourself and your career seriously, which can influence how clients, colleagues, and employers perceive you. First Impressions: In the digital age, your headshot is…

  • How to Measure the ROI of Social Media

    Measuring the ROI of Social Media: Insights and Approaches

    If you asked me a decade ago whether or not companies should invest in social media marketing, I would have resoundingly stated yes. When social media first skyrocketed in popularity, there weren’t complex algorithms and aggressive advertising programs on the platforms. Social media was an equalizer between competitors with massive budgets and small businesses that served their clients well. Social…

  • How to Optimize Your Social Media Posts

    The Ultimate Guide to Optimizing Social Media Posts for Better Business Results

    Social media marketing (SMM) is a powerful strategy for businesses aiming to expand their reach, engage with their audience, and drive tangible results. Whether building brand awareness, nurturing a community, enhancing customer loyalty, or driving sales, each aspect of your social media strategy plays a crucial role. From crafting compelling headlines to leveraging platform-specific strategies, this comprehensive guide delves into…

  • Sprinklr Insights: AI-driven consumer intelligence reporting platform

    Sprinklr Insights: Transform Unstructured Data Into Actionable Insights With AI

    Today’s businesses face unprecedented challenges adapting to customer expectations for personalized, real-time digital experiences on their preferred channels. This challenge is compounded by the vast amount of unstructured and siloed data generated by billions of people across numerous channels. 97% of marketers report their brands are ineffective at turning customer data into actionable insights. CMO Council This creates a gap…

  • AI and Customer Experience Lessons Learned

    How AI Can Improve The Customer Experience: 5 Lessons Learned

    Consumers today are becoming more discerning about which brands they trust and support. 71% of surveyed consumers believe that trusting the brands they purchase from or use is now more crucial than it was in the past. Gen Z appears to prioritize this trust even more. The report also reveals that consumers are interested in continuous interactions with brands beyond…

  • Steve Jobs Infographic and Lesser Known Facts

    Steve Jobs: The Infographic and Insights Beyond the Apple Legacy

    I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me: Marketing the potential for using your products or using your services is more powerful when marketing than the features you’ve developed. Apple marketing inspired its prospects and customers,…

  • Digital Marketing vs. Traditional Marketing Infographic

    Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection

    With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…

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