Ecommerce and Retail

Ecommerce and Retail products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone including conversion optimization, payment gateways, shipping, logistics, and other technologies.

  • Synchronize WooCommerce Data Between Staging and Production

    WooCommerce: Why It’s A Pain To Migrate Between Staging and Production… And How To Work Around It

    While we’re comfortable declaring our expertise in WordPress, it’s not without challenges. One issue that’s quite frustrating is the database architecture utilized for WooCommerce. Specifically, various records are stored in the wp_posts table in WordPress, and their post type categorizes them. Here’s a list of some common post types used along with a brief description of each: Product: Post type…

  • Shopify App Theme Updater Plus

    Theme Updater Plus: Beautiful Shopify Themes With A Theme Updater Shopify App!

    We manage multiple clients on Shopify. It’s difficult for any ecommerce platform to compete with Shopify with its impressive offering of distribution and syndication channels, including its own POS. As with any platform, though, it has some quirks that you need to work around… theme updates being one of them. Knowing when to update a third-party-built theme can be challenging…

  • Repurpose and redistribute videos, livestreams, and audio podcasts automatically Automatically Repurpose and Redistribute Your Videos, Livestreams, and Podcasts

    Publishing content multiple times is not about spamming your audience but strategically maximizing your content’s reach, impact, and longevity. Publishing content multiple times, as opposed to just once, is a necessary and effective strategy for several reasons: New Audience: Not everyone sees your content the first time you publish it. As your following grows or new users join a platform,…

  • Reship: Expand Ecommerce Globally (Shipping, Storage, Returns)

    Reship: Expand Your Ecommerce Business Globally with Reship’s B2B Solutions

    Expanding to international markets is a pivotal strategy for many businesses. However, challenges like international shipping complexities, storage constraints, and efficient return management often pose formidable obstacles. Reship’s business-to-business (B2B) solutions offer a transformative approach to address these challenges and empower businesses to thrive globally. Discounted International Shipping Rates One of the most significant advantages of partnering with Reship for…

  • Conferize: Event Management and Event Marketing Platform

    Conferize: The All-Inclusive Event Platform

    Event management can be a daunting task, requiring meticulous planning and coordination. Conferize is here to simplify the process, offering a user-friendly platform designed to meet the needs of event organizers, whether you’re in sales, marketing, or involved in online technology. Conferize is tailor-made for event organizers in the sales, marketing, and online technology fields. Whether you’re planning a conference,…

  • AI and AR Makeup and Hair Virtual Try-On

    How AI and AR Can Help Beauty Brands Attract and Retain Customers

    With the rapidly rising popularity of AI and AR, it’s no surprise to see beauty brands embracing the advancements to enhance customer experience, grow sales, and more. While it can raise the concern of whether these technologies are overhyped or actually have lasting substance, AI and AR have proven to be useful in a variety of different areas — and…

  • Science of Persuasion

    The Science of Persuasion: Six Principles That Influence Decision-Making

    For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…

  • Pinterest Marketing Advertising and Statistics

    Pinterest Marketing, Advertising, and Statistics for 2023

    Pinterest is a dynamic social media platform incorporating content, an engaged social community, social commerce, and search to carve out a unique space in online technology and marketing. Unlike many social networks, Pinterest revolves around visual discovery, enabling users to find and share inspiration through images, infographics, and more. With its engaging and user-friendly interface, Pinterest has become a go-to…

  • Hotgloo Wireframe and Prototyping Platform for Desktop, Tablet, and Mobile

    HotGloo: The Premier Wireframe and Prototyping Tool for Desktop, Tablet, and Mobile

    Wireframing is a crucial initial step in designing the user experience (UX) for websites, applications, or digital interfaces. It involves creating a simplified and visual representation of the structure and layout of a web page or application without focusing on detailed design elements such as colors, graphics, or typography. Wireframes serve as a blueprint or skeletal framework for the final…

  • Google Analytics 4 Implementation Mistakes

    The Top 16 Fatal Mistakes Businesses (And Agencies) Are Failing To Do With Google Analytics 4

    We were recently chatting with a car dealership that felt they were paying an extraordinary monthly engagement for their marketing agency but weren’t confident that they were getting value in the relationship. As we often do with a solid lead, we asked if we could access their Google Analytics account, and they added us to the account. We logged into…


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.