Ecommerce and Retail
Ecommerce and Retail products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone including conversion optimization, payment gateways, shipping, logistics, and other technologies.
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Make Yourself Indispensable To Potential and Current Employers With These Digital Marketing Courses and Certifications
It’s a challenging economy right now for marketing professionals. If you’re at risk of losing employment or you’ve been laid off and are job hunting, I’d encourage you to take the time to expand your knowledge of digital marketing beyond your expertise with some digital marketing courses and – ultimately – certifications. Too many professionals in the marketing industry see…
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Smartphone vs Desktop Activities: Consumer and Business Statistics in 2023
The use of smartphones and desktops varies significantly between consumers and businesses. This article, backed by recent statistics and sources, delves into how these devices are utilized. Here are some overall key differentiators: Media Consumption: While both smartphones and desktops are used for media consumption, smartphones lead in personal media consumption, whereas desktops are preferred for business-related media consumption. E-commerce:…
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Sprinklr Insights: Transform Unstructured Data Into Actionable Insights With AI
Today’s businesses face unprecedented challenges adapting to customer expectations for personalized, real-time digital experiences on their preferred channels. This challenge is compounded by the vast amount of unstructured and siloed data generated by billions of people across numerous channels. 97% of marketers report their brands are ineffective at turning customer data into actionable insights. CMO Council This creates a gap…
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How AI Can Improve The Customer Experience: 5 Lessons Learned
Consumers today are becoming more discerning about which brands they trust and support. 71% of surveyed consumers believe that trusting the brands they purchase from or use is now more crucial than it was in the past. Gen Z appears to prioritize this trust even more. The report also reveals that consumers are interested in continuous interactions with brands beyond…
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Seizing Market Potential Through Unified Commerce
In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…
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Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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1WorldSync: How Accurate Product Content Helps Eliminate Returns
2022 saw digital commerce pass the $1 trillion mark in a single year for the first time ever. But as e-commerce continues to grow, so does the frequency of online returns. For every $1 billion in sales, the average retailer incurs $165M in merchandise returns. National Retail Foundation Returns bring a costly hit to profit margins and also impact brand…
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Everything You Wanted To Know About QR Codes
By now, you’ve likely scanned and utilized a QR code. Quick Response codes are two-dimensional barcodes that store information in a square-shaped grid of black squares on a white background. They work by encoding data in a way that can be quickly and easily read by a digital device, typically a smartphone camera. 45 percent of responding shoppers had used…
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Formaloo: A No-Code Platform for Building Full-Featured, Integrated Marketing Applications
The need for efficient, customizable, and code-free solutions is more pressing than ever. Formaloo, is a cutting-edge platform designed to revolutionize how businesses create forms, surveys, quizzes, surveys, CRMs, portals, project management platforms, and other applications. Trusted by over 25,000 businesses in 30+ countries, Formaloo offers tools that enable users to build without needing coding knowledge. Its user-friendly interface allows…
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Big Cartel: Easy Online Stores for Artists and Creatives
Artists and creatives often find themselves at a crossroads: How do they effectively sell their work online without getting lost in the complexities of e-commerce? Big Cartel steps in as a simple and efficient platform, tailor-made for artists and creatives looking to showcase and sell their masterpieces with ease. Creatives and artists typically yearn to spend more time in their…
