In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is similar to comparing that of quill and parchment paper writing to the evolution of the first printing press. The changes
Boost Your Conversions by Combating These 5 Conversion Killers
If there’s one company online that gets to monitor and measure conversion rates across any variable, it’s the folks at Formstack! We’ve been friends, fans, and affiliates of the team for years, and it doesn’t hurt that they’re right here in Indianapolis! This newest data and infographic from Formstack points to 5 issues that may be severely hurting your conversion rates: Social Media Registration – perform way better than blank registration forms. In fact, Flat Calls-to-Action – while short button phrases with one to two words drive more conversions, As an example, add Now! after
Where to Promote Your Startups, Apps or Tools: A Huge List of 69 Resources
Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and it got me started on building a complete list. With the incredible selection of tools available, marketers are at a distinct advantage to find
7 Ecommerce Tips For Creating Content that Converts
By creating content people find interesting and relevant, you can enhance your site’s visibility on Google’s search results. Doing that will help set you up for some conversions. But just getting people looking at your stuff doesn’t guarantee they’re taking action and giving you a conversion. Follow these seven ecommerce tips for creating content that converts. Know Your Client To create content that converts you’ll need to have a pretty good idea of what your client is like. Start by collecting some demographic data on people who visit your page, subscribe to your emails, and
Epson LightScene: Interactive Retail Experiences with Digital Projection
The retail experience will always outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to go experience a product. It’s why retail establishments have transformed themselves over the last decade from rows of sky-high, high-inventory stores to being showcases for consumers to interact with the merchandise being sold. While digital signage has taken off, we’re seeing growth in digital projection as well. Epson has announced LightScene™, a new category of accent lighting laser projectors for digital art and signage. LightScene is designed to simultaneously