Social proof is critical when buyers are making a purchase decision on your ecommerce site. Visitors want to know that your site is trusted and that other people are buying from you. Too many times, an ecommerce site sits static and the reviews are stale and old… impacting new buyer decisions. One feature that you can add, literally, in a few minutes is a Sales Pop. This is the lower left popup that tells you
Omnichannel Marketing Yields More Loyal and Valuable Customers
Brands must break down online and offline silos to meet consumer expectations. As the old adage goes, A rising tide lifts all boats. The same principle applies to effective consumer marketing. A powerful broadcast campaign can multiply the impact of other marketing activities, from increasing your website and search traffic to boosting your social media engagement and public relations buzz. Savvy marketers have realized this for years and deployed multimedia strategies to take advantage of
Who Will Build Your Next Website?
I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn’t his qualifications, the issue was confusion within our industry. For the last two decades, I’ve sat on all sides of the online marketing wall – including consulting on and
Three Apps You Need to Run Your Ecommerce Business Efficiently
There are so many ecommerce retailers out there – and you’re one of them. You are in it for the long haul. As such, you need to be able to compete with the best of the hundreds of thousands of online stores currently on the Internet today. But how do you do that? You need to make sure your website is as appealing as possible. If it is poorly designed, does not have a great name,
The Science of Scent Marketing
Each time that I get home from a busy day, especially if I’ve spent a lot of time on the road, the first thing I do is light a candle. One of my favorites is a sea salt driftwood candle called Calm. A few minutes after lighting it, I’m feeling pretty good and… I’m calm. The science behind smell is fascinating. Humans have about 50 different smell receptors that help us discern more than a