E-commerce and Retail Articles

E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.

  • Finup: Virtual Credit Cards

    One-Click Cancellation: End Unused Business Subscriptions Fast with Virtual Credit Cards

    Subscription Creep: A Quiet Drain on B2B Budgets SaaS tools promised to streamline work. They did—until every team bought its own stack. A design app here, an email-finder there, three A/B testing platforms quietly charging different cards. Finance looks up at quarter-close and discovers 70 recurring vendors—ten of which no one has opened in months. Those forgotten renewals rarely cost…

  • Conversion Rate Store: Unlock Rapid Revenue Growth with Risk-Free, Performance-Based CRO

    Conversion Rate Store: Unlock Rapid Revenue Growth with Risk-Free, Performance-Based CRO

    What can you do about rising customer acquisition costs (CAC) and low conversion rates (CR)? As digital ad costs continue to climb, many businesses find themselves spending more to maintain the same level of traffic. When that traffic doesn’t convert, it eats into margins and stunts growth. There are only a few options to respond: search endlessly for cheaper traffic…

  • Synder: AI-Powered Aggregator for E-Commerce Accounting

    Synder: Grow Your Ecommerce Brand Without Getting Buried in Back-End Chaos

    Running a successful e-commerce business means constantly juggling orders, inventory, marketing, customer service—and somehow still finding time to track your cash flow. But as you scale, the back-end work doesn’t just grow—it multiplies. From sales across multiple platforms to managing refunds, taxes, and fees, things get messy fast. That’s where Synder steps in. Snyder Synder is an AI-powered platform built…

  • LILT: Scale Multilingual Content with AI and Human Precision

    LILT: Scale Multilingual Content with AI and Human Precision

    When your organization operates across countries, languages, and compliance zones, creating consistent, high-quality multilingual content isn’t just challenging—it’s mission critical. Marketing teams, compliance officers, localization leaders, and technical communicators all face a growing need to deliver faster, more accurate, and more scalable content across borders. But legacy translation agencies, slow localization workflows, and siloed platforms can’t keep up with today’s…

  • "Made In America" Marketing Strategy

    Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage

    Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…

  • Conversational Customer Experiences with Infobip

    Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships

    The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for these relationships to become more interactive, thanks to the rise of social media, new consumer devices, and, of course, continued…

  • Feedvisor: The AI Optimization Engine for Amazon and Walmart Sellers

    Feedvisor: The AI Optimization Engine for Amazon and Walmart Sellers

    As online marketplaces like Amazon and Walmart become increasingly saturated, brands and sellers face mounting challenges, including shrinking margins, fierce buy box competition, complex ad ecosystems, and unpredictable inventory demand. Feedvisor Feedvisor is a solution to this complexity. Described as an AI-first optimization and intelligence platform, Feedvisor provides real-time, machine learning-powered tools to help large sellers, private label brands, and…

  • Marketing Technology Investments for CMOs

    CMO MarTech Investments in 2025: AI, Automation, and Customer Experience

    As we reach the midpoint of 2025, the marketing technology (MarTech) landscape continues to evolve at a breakneck pace. For businesses, marketers, and sales leaders, understanding where Chief Marketing Officers (CMOs) are directing their technology budgets offers a valuable signal of broader strategic shifts. From the mainstreaming of Generative AI (GenAI) to the rise of secure data collaboration environments, investment…

  • 1:1 Video Chat Benefits and Challenges

    Should Your Brand Should Implement Website-Embedded 1:1 Video Chat?

    As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site visitors to initiate face-to-face conversations with product experts, sales reps, or support teams—mimicking the immediacy and personal connection of in-store service. This once-novel feature has matured into a measurable and…

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