Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user interface and a machine-readable interface. Looking back on this year, lockdowns turned retail and ecommerce
The Impact of Content-Length On Search Engine Ranking and Conversions
For quite a long time, I was only trying to consult with funded startups and large enterprise clients because I knew I’d be able to move the conversion needle dramatically with companies that had resources and time to capture market share. Last year, for the first time, I decided to apply the same techniques that I used for those companies with regional, small companies… and it’s had a dramatic impact on improving their organic search
Go-To Strategies & Challenges To Holiday Marketing in Post-Covid Era
The special time of the year is right around the corner, the time we all look forward to unwinding with our loved ones and most importantly indulge in heaps of holiday shopping. Although unlike the usual holidays, this year stands apart due to the widespread disruption by COVID-19. While the world is still struggling to deal with this uncertainty and inching back to normalcy, many holiday traditions will also notice a change and may look different
The Importance of A Video Marketing Strategy: Statistics and Tips
We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of recorded, produced videos you can do… and don’t forget real-time video on Facebook, social video on Instagram and Snapchat, and even Skype interviews. People are consuming mass amounts of video. Why You Need
A Guide to Conversational Design For Your Chatbot – From Landbot
Chatbots continue to get more and more sophisticated and provide a much more seamless experience for site visitors than they did even a year ago. Conversational design is at the heart of every successful chatbot deployment… and every failure. Chatbots are being deployed for automating lead capture and qualification, customer support and frequently asked questions (FAQs), onboarding automation, product recommendations, human resource management and recruiting, surveys and quizzes, booking, and reservations. Expectations of site visitors