Reading Time: 3 minutes Companies spend a ton of time seeing if they’re ranking on search and developing amazing content and sites that drive conversions. But a key strategy often missed is how they can enhance their entry on a search engine result page. Whether you’re ranking or not only matters if the search user is compelled to actually click through. While a great title, meta description, and permalink can improve those chances… adding rich snippets to your site
The Best WordPress Plugins for Your Business Site
Reading Time: 5 minutes This is a list of my recommended WordPress plugins for businesses to enhance and optimize their WordPress site into an inbound conversion site. I keep it up to date as new plugins are released.
Acronyms and Abbreviations in Sales, Marketing, MarTech, and Technology
Reading Time: 20 minutes It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (Numeric) 2FA – Two-Factor Authentication: is an extra layer of protection used to ensure the security of online accounts beyond just a username and password. The user enters the
3 Strategies for Email Marketing Sequences That Increase Conversion Rates
Reading Time: 3 minutes If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it’s not time to actually convert. It’s only anecdotal, but I’ll describe my own patterns when researching a platform or shopping online: Pre-purchase – I’ll review websites and social media to find as much information I can about
ShortStack: Valentine’s Day Social Media Contest Ideas
Reading Time: 3 minutes Valentine’s Day is almost upon us and it appears that it’s going to be a great year for consumer spending. As you ramp up your efforts, you should schedule some timely campaigns utilizing social media. ShortStack is an affordable Facebook App and Contest platform for designers, small businesses, and agencies. Tears ago, ShortStack developed this infographic with some great Valentine’s Day Facebook contest ideas… it’s a great list that still stands the test of time.