There’s probably no marketing channel more direct and with better redemption and response impact than text messaging (SMS). A company which neglects its SMS subscribers will see their text club dwindle and revenue along with it. At the other end of the spectrum, bombarding customers with messages is likely to annoy them and would most likely result in a multitude of unsubscribes. The infographic details SMS marketing best practice and provides insights into the behavior of subscribers, including: How to properly measure the lifetime value of a SMS subscriber. How to properly get consent to
2018: How Companies and Consumers Are Using Social Media
TribeLocal developed an in-depth survey that produced a wealth of research regarding how companies and consumers are utilizing social media as it relates to brands. The questionnaire for the company focused on few factors that they were able to figure out using various studies. Overall findings of the survey were: Businesses still haven’t completely accepted social media Users want their brands to care about them and society Top Social Media Networks and Usage as of 2018 Facebook is the primary platform that everyone is currently on, mainly due to the reach and popularity. However, Twitter and
Statistics on How Travelers Utilize Social Media Before, During, and After a Vacation
Consumers are increasingly utilizing social media platforms and smartphones when searching for trip inspiration, but they’re also incorporating these tools during the planning and booking stages. So, what do travel marketers need to know when it comes to vacationers and their social media habits? Well, and travel gets mentioned more on social media than Justin Bieber, Katy Perry, and Tayler Swift combined! That means that vacation destinations need to really be more aggressive in building advocacy and finding influencers if they wish to attract more people to their travel destination. Mobile is also playing a
What Are The Most Effective Steps to Deploying an Effective B2B Growth Strategy?
According to a recent survey by InsideView of sales and marketing leaders, And the According to InsideView, by answering these three questions, smart B2B companies are unleashing their revenue growth: Who are my best customers? What are the new geographies and industries where I can expand? Are we going after the right customers and the right revenue? This is a major reason why account-based marketing has exploded in popularity amongst B2B companies. B2B companies have always researched and targeted great prospective clients – but these platforms enable their ability to score, track, market, and close those
Fathers Day Ecommerce Statistics: 5 Things Every Brand Needs to Know
It’s almost Father’s Day! I lost my Pops a few years ago, so take the time to hug your Dad and buy him a gift… even if it’s just a few bucks. He’ll love it even if he doesn’t show it. This time of year I find myself at Lowes looking at the cool tools and I think just for a split second… “I’m going to grab one of those for Dad” and then I remember he’s not with us anymore. 🙁 When it comes to analyzing the beliefs and purchasing habits of different consumer groups, marketers