10 Steps to Managing Crisis Communications

Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response as to what you’re supposed to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan. We worked with our social monitoring platform sponsors

Sales, Marketing, MarTech, and Technology Acronyms and Abbreviations

It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (A) ABC – Always Be Closing: This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works.

2020 CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms

CRM Industry Stats CRM is the fastest growing software marketing (Source) The CRM market size currently has a value of $120 billion (Source)  By 2025, the CRM market has already increased to $82 billion, growing at 12% per year (Source) CRM systems overtook the database management systems (DBMSs) by revenue in late 2017 (Source) The most popular sales tools for businesses include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence (Source) CRM

How to Write a Powerful and Effective Explainer Video Script

I’m finishing up with the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough as possible to ensure the explainer video has maximum impact. Explainer Videos Statistics On average, viewers watch 46.2 seconds of a 60-second explainer video The sweet spot for an explainer video length is 60-120

Checklist: How to Create Content That Is Inclusive

As marketers focus on content that engages audiences, we often find ourselves ideating and designing campaigns with small groups of people similar to ourselves. While marketers are striving for personalization and engagement, being diverse in our messaging is overlooked far too often. And, by overlooking cultures, genders, sexual preferences, and disabilities… our messages meant to engage can actually marginalize people who aren’t like us. Inclusivity should be a priority in every marketing message. Unfortunately, the