What Are Google’s Core Web Vitals and Page Experience Factors?

Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates.  What are Google’s Core Web Vitals? Your site’s visitors prefer sites with a great page experience. In

Digital Marketing Trends & Predictions

Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We continue to do more, across more channels and mediums, with less staff – requiring us

How To Increase Holiday Season Engagement And Sales With Email List Segmentation

Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is a critical step that will lead to greater email engagement and sales. Here are several

Infographic: 21 Social Media Statistics That Every Marketer Needs To Know In 2021

No doubt that the influence of social media as a marketing channel increases each year. Some platforms arise, such as TikTok, and some remain almost the same as Facebook, leading to progressive change in consumer behavior. However, with years people got used to brands presented on social media, so marketers need to invent new approaches to achieve success on this channel. That’s why keeping an eye on the latest trends is crucial to any marketing

9 Reasons Why Investing In Referral Marketing Software Is The Best Investment For Your Business Growth

When it comes to business growth, usage of tech is inevitable! From a small mom and pop shops to big corporates, it’s undeniable that investing in tech pays big and that many business owners don’t realize the weight an investment into tech carries. But staying on top of advancing technology and software is no easy task. So many options, so many choices… Investing in the right referral marketing software for your business is crucial and