Internet Usage Statistics 2021: The Data Never Sleeps 8.0

In an increasingly digitized world, exacerbated by the emergence of COVID-19, these years have introduced a new era in which technology and data play a larger and crucial part in our daily lives. For any marketer or business out there, one thing is certain: the influence of data consumption in our modern digital environment has undoubtedly increased as we are in the thick of our present pandemic. Between quarantine and the widespread lockdown of offices,

How to Lower Your Customer Acquisition Cost for Maximum ROI

When you’re just starting a business, it’s tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition with ROI is essential. To do that, you’ll need to know your customer acquisition cost (CAC). How to Calculate Customer Acquisition Cost To calculate CAC, you just need to divide all of the sales and

Scary… The Average Halloween Fan Is Planning To Spend Over $100 This Year!

For the first time ever, per-person spending for Halloween will top $100. This year, each of the top spending categories – candy, decorations, costumes, and greeting cards will see significant increases, not just over last year’s numbers, but also over 2019 spending numbers. The Shelf, 021 Halloween Spending, Sales, Stats, and Trends Halloween Statistics Are UP! Last year, less than half of us were interested in celebrating Halloween but this year spending is back up,

B2B Content Marketing Trends

The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B Content Marketing Trends in 2021 that drives home 7 trends central to how B2B content