Why Only 20% of Readers are Clicking Through on Your Article Title

Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now that you know headlines are important, you’re probably wondering what

Infographic: How Social Networks Influence Our Lives

Today social media platforms have a key role to play in our lives. Billions of people around the globe use them to communicate, have fun, socialize, access to news, search for a product/ service, shop, etc. Your age or background is not important. Social networks will affect your daily routine significantly. You can reach out to people with similar interests to yours and build a long-lasting friendship even anonymously.  You can sympathize with many other people across

How to Measure, Avoid, and Reduce High Shopping Cart Abandonment Rates

I’m always surprised when I meet a client with an online checkout process and how few of them have actually tried to make a purchase from their own site! One of our new clients had a site they invested a ton of money into and it’s 5 steps to go from the home page to the shopping cart. It’s a miracle that anyone is making it that far! What is Shopping Cart Abandonment? It may

Business Challenges & Opportunities With The COVID-19 Pandemic

For several years, I’ve touted that change is the only constant that marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies were also being forced to be more transparent and human in their efforts. Consumers and businesses started to do businesses to aligned with their philanthropic and ethical beliefs. Where organizations used to separate their foundations

Facebook Shops: Why Small Businesses Need To Get Onboard

For small businesses in the retail world, the impact of Covid-19 has been especially hard on those who were unable to sell online while their physical stores were closed. One in three specialty independent retailers doesn’t have an ecommerce-enabled website, but does Facebook Shops offer a simple solution for small businesses to get selling online? Why Sell On Facebook Shops? With over 2.6 billion monthly users, Facebook’s power and influence goes without saying and there’s more than