Marketing Infographics Articles
Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology infographics on Martech Zone
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Micro-Influencers: Why You Shouldn’t Overlook Don’t Overlook The Advantages Of Micro-Influence
Micro-influencers have emerged as powerful allies for brands looking to establish authentic connections with their target audience. With a smaller, more intimate following, these influencers offer a unique value proposition (UVP) — engagement and trust within niche communities. This article explores micro-influencers’ impact, their advantages and disadvantages, and how businesses can leverage them for marketing success. What Are Micro-Influencers? Micro-influencers…
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ShortStack: Valentine’s Day Social Media Contest Ideas for 2025
Valentine’s Day is almost upon us, and it’s time to roll out those Valentine’s promotions! Valentine’s day is a great retail marketing holiday to take advantage of. Valentine’s Day returned to its romantic traditions, with total spending on significant others for the holiday expected to reach a record $14.2 billion, an average of $185.81 per person. NRF You should schedule…
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Social Media Marketing Plan: Six Steps To Plan Your Strategy and Free Templates
Creating an impactful social media presence requires a systematic approach incorporating goal-setting, audience understanding, and consistent execution. These six steps—grounded in strategy, planning, execution, and optimization—provide a comprehensive framework for building and maintaining a successful social media marketing plan. This guide expands on the key steps necessary to meet your objectives while delivering actionable insights and tools for each phase.…
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What is Brand Advocacy? How Do You Cultivate Brand Advocacy?
Every business faces the challenge of attracting customers and creating loyal advocates who actively promote their products or services. Brand advocacy has become a cornerstone for sustainable growth, with advocates driving awareness, trust, and revenue in ways traditional marketing efforts cannot achieve. This guide explores brand advocacy, benefits, and actionable steps to foster it within your business. What is Brand…
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Storytelling: Seven Steps to the Perfect Story
Crafting compelling stories is an invaluable tool in sales and marketing. Stories uniquely captivate an audience, evoke emotions, and convey complex information in a relatable and memorable way. In sales, stories can transform a product or service from a commodity into a solution that addresses a customer’s needs and desires. In marketing, stories create connections, building brand loyalty and driving…
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How Does Payment Processing Work? Credit Cards, Gateways, Processors, and More
Retail and digital commerce environments continue to evolve, and understanding payment processing technologies is in the best interest of every business. Payment processing impacts businesses in several critical ways. Transaction fees can eat profit margins, particularly for small businesses or those handling high-volume, low-margin sales. Time to settlement—when a transaction is completed and funds are available in the merchant’s account—can…
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How To Maximize the Impact Of Your Giveaways
Years ago, after a natural disaster struck, I ran a contest to help support relief efforts while growing my brand’s online following. The plan was simple: I’d donate $1,000 to a random follower and another $1,000 to the charity if I gained 10,000 additional followers. What seemed harmless at the time quickly turned into a PR disaster. Critics accused me…
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The 2024 Travel Trends That Marketers Can Act On In 2025
The travel industry’s transformation in 2024 was nothing short of remarkable. As the world continued to embrace post-pandemic wanderlust, evolving consumer preferences and technological advancements reshaped how people planned and experienced travel—from family-centric vacations to sustainable tourism; last year proved pivotal in redefining what travelers valued most. Marketing strategies shifted to accommodate these changes, emphasizing personalization and meaningful experiences. As…
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Social Giving: Trends And Tips For Growing Your Non-Profit with Social Media in 2025
Social giving refers to contributing to nonprofit, charitable, and religious causes through online platforms, emphasizing the power of social networks. Unlike traditional fundraising, which relies heavily on direct mail, phone calls, or in-person events, social giving leverages social media platforms’ expansive reach and interactive nature to connect donors with causes. This approach transforms giving into a communal, engaging experience that…
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How Retail Customer Journeys Have Changed With Technology
Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and local delivery services for immediate answers. This article provides an in-depth look at the Retail Customer Journey—Awareness, Consideration, Purchase, Experience,…