I’m finishing up with the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough as possible to ensure the explainer video has maximum impact. Some statistics on Explainer Videos: The investment in an explainer video is a must if your company continues to struggle to describe and illustrate its processes to prospective buyers. I wish all of our clients would invest in at least one explainer video. There
Social Media Advertising Growth and Its Impact on Digital Marketing
Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. However, today’s marketers have had to change many traditional ad approaches to keep up with consumer behavior and technological trends. Social media is here to stay, and advertisers
Mobile Marketing: See The True Potential With These Examples
Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can be ignored? Sure – you can concentrate on the 33% of people who don’t use mobile devices instead. The use of mobile devices globally is expected to grow to 67% by 2019, and we are not far off that right now. If you would rather not ignore such a large portion of the market, you
The Top 5 Reasons Brands Struggle to Quantify Social ROI
We shared an incredible infographic that details how a business can measure their social media return on investment. Measuring ROI on social media isn’t without its challenges, though. In fact, the lack of the ability to measure the impact of social media has – unfortunately – led to many companies abandoning social media altogether. Is Your Social Media Marketing Effective? Measuring the return on investment (ROI) for social media efforts has been a contentious topic with marketers. More businesses than ever are devoting an increasing number of resources to social media marketing, yet many still
5 Factors When Selecting Your Voice Over Talent for Maximum Impact
We’ve built great relationships with several voiceover talents over the years. Amanda Fellows is one of our goto talents, as well as Paul and Joyce Poteet. Whether it was a full explainer video or a podcast intro, we know that finding the right voice over talent has had extraordinary impact on our production quality. Paul, for instance, is synonymous with the city of Indianapolis. He’s been on radio, television, and been the voice over for several large brands in the region. Because his voice is so unique and recognizable, we try to use him as