With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’? Smarketing unifies your sales force and marketing teams. It focuses on aligning goals and missions
What Is MarTech? Marketing Technology: Past, Present, and Future
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great
What Is A 404 Error Page? Why Are They So Important?
When you make a request for an address in a browser, a series of events happen in a matter of microseconds: You type an address with http or https and hit enter. The http stands for hypertext transfer protocol and is routed to a domain name server. Https is a secure connection where the host and browser do a handshake and send data encrypted. The domain name server looks up where the domain is pointing
What Are Buyer Personas? Why Do You Need Them? And How Do You Create Them?
While marketers often work to produce content that both differentiates them and describes the benefits of their products and services, they often miss the mark on producing content for each type of person that is buying their product or service. For instance, if your prospect is seeking a new hosting service, a marketer focused on search and conversions may be focused on performance while the IT director may be focused on the security features. It’s
The Factors That Impact How Quickly Your Page Loads On Your Website
We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra fast pages that have great supporting text. This means valuable bytes are being spent on text, not images.
How Your Slow Website Is Hurting Your Business
Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a choice, though, given that quite a bit of the work I do is optimizing sites
10 Types of YouTube Videos That Will Help Grow Your Small Business
There’s more to YouTube than cat videos and fail compilations. In fact, there’s a lot more. Because if you’re a new business trying to raise brand awareness or boost sales, knowing how to write, film, and promote YouTube videos is an essential 21st-century marketing skill. You don’t need a huge marketing budget to create content that converts views into sales. All it takes is a smartphone and a few tricks of the trade. And you can
DesignCap: Design Striking Graphics Quickly For Business, Events, Social Media And More…
DesignCap is an online graphic design platform packed with thousands of professionally designed templates that help you easily create graphics, including: Data Visualization – Design infographics, presentations, reports, and charts. Marketing Graphics – Design posters, flyers, brochures, or menus. Social Media Graphics – YouTube Banners, YouTube Thumbnails, Facebook Page Covers, Instagram Posts. Other – Design cards and invitations. Not everyone is an Illustrator guru or has access to a graphic designer, so platforms like this