Video Marketing Trends for 2021

Reading Time: 2 minutes Video is one area that I’m really trying to ramp up this year. I recently did a podcast with Owen of The Video Marketing School and he motivated me to put some extra effort in. I recently cleaned up my YouTube channels – both for me personally and for Martech Zone (please subscribe!) and I’m going to continue to work on getting some good videos recorded as well as do more real-time video. I built

Social Media Universe: What Were The Largest Social Media Platforms in 2020?

Reading Time: 2 minutes Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the

Social Media Marketing 101

Reading Time: 3 minutes How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. First, let’s discuss why your company would want to be active on social media. Reasons Why Businesses Use Social Media Marketing Here’s a great explainer video on 7 ways that your social media marketing can drive business results. How To Get Started With Social

Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology

Reading Time: 2 minutes It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someone, while younger folks will jump to a text message. In fact, we even have a client who