Who Will Build Your Next Website?

I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn’t his qualifications, the issue was confusion within our industry. For the last two decades, I’ve sat on all sides of the online marketing wall – including consulting on and

6 Ways in Which Social Signals Improve Ranking

Social signals represent interactions, such as retweets, likes, and votes, of social media users with your brand, which indicate its popularity and quality to search engines. Google, Bing, Yahoo, and other search engines use certain algorithms to determine the ranking of search results. The actual influence of social signals on the results of the algorithms is anyone’s guess, since the algorithms of search engines are protected via non-disclosure agreements. However, social media undoubtedly is the

A Visual Look at Holiday Customer Journeys

If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer – starting with a mobile search, the journey provides insight into a specific persona that is

GroupHigh: Research and Track Your Blogger Outreach

Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz) and traffic stats from Compete.com and Alexa. The platform allows users to find, track and