Search Marketing

Search Marketing involves organic and paid approaches to enhance a website’s search result visibility. Organic methods focus on improving natural search rankings by optimizing content and design, while paid methods display ads through keyword bidding. Voice search, a rising trend, requires adapting strategies to accommodate conversational queries and voice-enabled devices.

  • Sensor Tower: Mobile App Intelligence for App Store Optimization (ASO)

    Sensor Tower: The Mobile App Intelligence You Need For App Store Optimization (ASO)

    Access to accurate app metrics is crucial for app store optimization (ASO). Sensor Tower’s App Intelligence is a game-changer in this regard. This article provides an overview of Sensor Tower’s App Intelligence and how it empowers businesses in the mobile app industry. With Sensor Tower’s App Intelligence, users gain access to thousands of app metrics at their fingertips. Navigating through…

  • What is a 410 Header Response Code in HTTP? Content Gone or Deleted

    410: When And How To Tell Search Engines Your Content Is Gone

    When a search bot crawls your site, your web server responds with a header request code. We’ve shared quite a bit about the negative impact of search engines finding 404 errors (page not found) and how to utilize redirections effectively to redirect the user (and the search engine) with a 301 status code to a relevant page. Redirections are a…

  • Science of Persuasion

    The Science of Persuasion: Six Principles That Influence Decision-Making

    For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…

  • Google Search Algorithm and Google Analytics - Panguin

    Panguin Tool: Overlay Google Search Algorithm Changes With Your Google Analytics Data

    If you’re a highly technical SEO professional, you pay attention to major algorithm changes published by Google’s Search Engine to observe whether or not they’ve impacted your organic search traffic. One incredible way of observing this is to overlay your Google Analytics data with the dates those algorithm changes took place. The Panguin Tool enables you to do just that,…

  • Public Relations Strategy Infographic

    What Does A Public Relations Strategy Look Like in 2023?

    The term public relations (PR) has its origins in the early 20th century. It evolved as a response to the need for organizations, businesses, and individuals to manage and improve their relationships with the public, including customers, stakeholders, and the broader community. The development of PR as a profession and a concept can be attributed to several key figures and…

  • The History of Marketing

    The History Of Marketing

    The word marketing has its origins in the late Middle English language. It can be traced back to the Old English word mǣrket, which meant a marketplace or a place where goods were bought and sold. Over time, the term evolved, and by the 16th century, it came to refer to various activities related to buying and selling products or…

  • How to Prompt AI: The PROMPTAI Model

    Unlock the Power of AI: The PROMPTAI Model for Prompting Generative AI Platforms like ChatGPT

    The demand for high-quality, engaging content is at an all-time high. Sales and marketing professionals constantly seek efficient ways to create compelling content that resonates with their target audience. Enter Generative AI, a game-changing technology that can assist in content creation, and the key to harnessing its potential is crafting effective prompts. What is Generative AI Generative AI, short for…

  • Infographic about the 6 types of content businesses should use

    Infographics: 6 Types of Content Your Business Should Be Producing To Reach All Prospects and Customers

    Customers today have diverse preferences regarding the medium they use to seek information. Depending on their situation, different content types are appropriate. As a savvy marketer, understanding these preferences and leveraging the right content types is essential for engaging, converting, and retaining your target audience. Recent research from Skyword reveals that the average brand has diversified its approach to content…


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.