In the competitive world of e-commerce one thing is certain: Speed matters. Study after study continues to prove that a faster site leads to increased conversion rates, drives high checkout values and improves customer satisfaction. But delivering a fast web experience is difficult, and requires both an in-depth knowledge of web design and secondary “edge” infrastructure that ensures your site is as close to your customers as possible. For e-commerce sites, delivering a high performance
Brands Eager for Engagement Should Do These Three Things
While the world was in lockdown in 2020, digital experiences rich with images and videos kept us connected. We relied more heavily than ever before on more traditional methods of digital communication and adopted new and innovative ways to share our lives and connect from a safe distance. From Zoom to TikTok and Snapchat, we relied on digital forms of connection for school, work, entertainment, shopping, and just keeping in touch with loved ones. In the end, the power of visual content had new meaning. No matter
Publishers: Paywalls Need to Die. There’s a Better Way to Monetize
Paywalls have become commonplace in digital publishing, but they’re ineffective and create a barrier to the free press. Instead, publishers must use advertising to monetize new channels and give consumers the content they crave for free. Back in the 90s, when publishers began moving their content online, there emerged a range of strategies: only the major headlines for some, whole editions for others. As they built a web presence, an entirely new genre of digital-only
Zyro: Easily Build Your Site Or Online Store With This Affordable Platform
The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. I’ve worked in a number of proprietary, open-source, and paid CMS platforms over the years… some incredible and some quite difficult. Until I learn what a clients’ goals, resources, and processes are, I don’t make a recommendation on which platform to utilize. If you’re a small business that can’t afford to drop tens of thousands of dollars on
Salesforce Dreamforce | Virtual Conference | December 9, 2021
Salesforce Dreamforce is back and will be operating a one-day conference from New York City. The virtual event with Salesforce, Salesforce Partners, and Salesforce clients will include: Inspiring shows from today’s changemakers Product spotlights Trailblazer how-to’s from Trailhead Luminary speakers Networking with Trailblazers from around the world A surprise musical act. Being a virtual event, anyone can register and join from anywhere with a connection. There will be new speakers, exclusive highlights, and some surprise
