A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all examples that cost the companies thousands of dollars in paid
When I first start working with a company, I request that they provide me with access to their Google accounts with full permissions. This enables me to research and optimize across their Google tools – including Search Console, Tag Manager, Analytics, and YouTube. More often than not, the company gets a bit confused as to who owns the gmail account. And the search begins! First, you don’t actually have to register a gmail address for
Tim Duncan, Product Growth Lead at Bottle Rocket, discusses the value in creating a common digital vision within a company and how businesses can become more agile in adapting to ongoing digital market change.
Local directories can be both a blessing and a curse to businesses. There are three key reasons to pay attention to local directories: SERP Map Visibility – companies don’t often realize that having a business and a website doesn’t necessarily make you visible in search engine result pages. Your business must be listed on Google Business to get visibility in the map section of a search engine result page (SERP). Organic Rankings – many directories
There are a number of reasons that your website may be losing its organic search visibility. Migration to a new domain – While Google offers a means for letting them know you’ve moved to a new domain via Search Console, there’s still the issue of ensuring every backlink out there resolves to a good URL on your new domain rather than a not found (404) page. Indexing permissions – I’ve seen many instances of people
It’s been confirmed that the United States’ annual Super Bowl needs upwards of 11 million kilowatt-hours of power to run the game start to finish. Snack brand Oreo had been waiting around two years for the moment when not all 11 million kilowatt-hours of power would successfully run and there’d be a blackout; just in time for the brand to execute their punchline. Luckily for the cookie company, years ago at Super Bowl XLVII, there was finally a