AdTech, Analytics & Testing, Content Marketing, Data, Ecommerce and Retail, , Marketing Infographics, Mobile and Tablet Marketing, Public Relations, Sales Enablement, Search Marketing, , Technology

Sales and Marketing Acronyms

It seems every week, I’m seeing or learning another acronym. Well, time to share them all in one nice post thanks to the team at Blueadz, who made this amazing infographic, 60 Marketing & Sales Acronyms Everyone Needs to Know. Sales Acronyms ABC: Always Be Closing This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works. To be an effective sales person means you’ll need to ABC. AE: Account Executive This is a sales team member that closes deals with sales qualified

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Content Marketing, Marketing Infographics, Organic Search, Search Marketing

The Evolution of Search Engine Optimization: With Some Free SEO Advice

This weekend, I met for coffee with a friend who worked in the home services industry. He was lamenting that his firm had a contract with an SEO agency over the last few years but he just wasn’t sure whether or not they were getting a return on investment for the money they’d spent with them. The total was well over $100,000 in the lifetime with the consultant. They were both concerned that if they stopped, they’d lose organic search leads… and if they’d continued, they’d simply be throwing money down the toilet. I asked

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Amazon, Ecommerce and Retail, Marketing Infographics, Voice Search

Is Voice Search on the Cusp of Transforming Commerce?

The Amazon Show may be the best purchase I’ve made in the last 12 months. I purchased one for my Mom, who lives remote and often has issues with mobile connectivity. Now, she can just tell the Show to call me and we’re doing a video call within seconds. My Mom loved it so much that she purchased one for her grandchildren so she could also keep in touch with them. I’m also able to drop in and say hello to my dog, Gambino, when I’m away for a while. He sees me, barks, and

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Content Marketing, , LinkedIn Marketing, Marketing Tools, Organic Search, Public Relations, Publishing, Search Marketing, ,

5 Awesome Tools for Content Marketing Minimalists

I consider myself a minimalist in content marketing. I don’t like complicated calendars, schedulers and planning tools—to me, they make the process more complicated than it needs to be. Not to mention, they make content marketers rigid. If you’re using a 6-month content calendar planning tool—that your company is paying for—you feel obligated to stick to every detail of that plan. However, the best content marketers are agile, ready to shift content around as schedules change, events arise or requests are made. I am both a minimalist and resourceful in my work, so while I

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