Search Marketing
Search Marketing involves organic and paid approaches to enhance a website’s search result visibility. Organic methods focus on improving natural search rankings by optimizing content and design, while paid methods display ads through keyword bidding. Voice search, a rising trend, requires adapting strategies to accommodate conversational queries and voice-enabled devices.
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410: When And How To Tell Search Engines Your Content Is Gone
When a search bot crawls your site, your web server responds with a header request code. We’ve shared quite a bit about the negative impact of search engines finding 404 errors (page not found) and how to utilize redirections effectively to redirect the user (and the search engine) with a 301 status code to a relevant page. Redirections are a…