Reading Time: 3 minutes We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404 Page Not Found errors. As companies migrate sites, many times they put new URL structures into place and old pages that used to exist do not exist anymore. This is a HUGE problem when it comes to search engine optimization. Your authority
Reading Time: 3 minutes This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the Google Map pack section was fantastic. It’s a nuance that many businesses don’t fully understand. Regional search engine results pages have 3 main sections: Paid Search – denoted by small text that states Ad, the ads are typically prominent at the top of the page. These spots
Reading Time: 5 minutes We’re helping an enterprise client right now with implementing a new WordPress site. They’re a multi-location, multi-language business and have had some poor results with regard to search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL structure. When we tested old page links, they were 404’d on their latest site.
Reading Time: 7 minutes Over the years, I’ve assisted hundreds of organizations with building out their content strategies and improving their overall search engine visibility. The process is fairly straight forward: Performance – Ensure their site performs well with regard to speed. Device – Ensure their site experience is superior on desktop and especially mobile. Branding – Ensure their site is attractive, easy-to-use, and is consistently branded with their benefits and differentiation. Content – Ensure they have a content
Reading Time: 11 minutes We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Key Features of Search Engine Optimization Tools and Tracking Platforms Audits