Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns

As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone with an address—whether it’s a full vacation home or just a spare bedroom—is well-positioned to capitalize on the trend. When it comes to short-term rental demand, there’s virtually no end in sight. Further, there’s no supply in

A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey

It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. If you don’t… and your competitors do… you’re going to miss your opportunity to establish your business

The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business

The question whether to build or buy software is a long on-going debate between experts with various opinions on the internet. The option to build your own in-house software or buy market ready customized solution still keeps a lot of decision makers confused. With the SaaS market booming to its full glory where the market size is projected to reach USD 307.3 billion by 2026, it is making it easier for brands to subscribe to services without a need to

Smarketing: Aligning Your B2B Sales & Marketing Teams

With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’? Smarketing unifies your sales force and marketing teams. It focuses on aligning goals and missions

How to Optimize Your Title Tags (With Examples)

Did you know that your page can have multiple titles depending on where you want them displayed? It’s true… here are four different titles that you can have for a single page in your content management system. Title Tag – the HTML that is displayed in your browser tab and is indexed and displayed in search results. Page Title – the title that you’ve given your page in your content management system to find it

What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?

Every day my inbox is inundated with spamming SEO companies who are begging to place links in my content. It’s an endless stream of requests and it really irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make a great addition to your article. Please let me know if you’re

Python: Script A Google Autosuggest Extract of Trends for Your Niche Search Keywords

Everyone likes Google Trends, but it’s a bit tricky when it comes to Long Tail Keywords.  We all like the official google trends service for getting insights on the search behavior. However, two things prevent many from using it for solid work; When you need to find new niche keywords, there is not enough data on Google Trends  Lack of official API for making requests to google trends: When we make use of modules like pytrends, then we have to

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great