Marketing Infographics, Organic Search, Search Marketing

Add Schema Rich Snippet Tagging to Increase Your SERP CTR

Content marketers often spend an inordinate amount of time crafting and publishing articles, white papers, infographics, and other pieces of content online. I often get hired by companies who tell me that they’re concerned because their content strategy is not working. More often, I find that they’ve got fantastic content… but no one can find them online. Their sites and pages are not optimized for search engines nor social media sharing. It’s like building a beautiful store with no roads leading to it. We’ve discussed before how searchers see and click-through on your page on

Read More...

Organic Search, Search Marketing

How Web Security Affects SEO

Did you know that around 93% of users begin their web surfing experience by typing their query into the search engine? This whopping figure should not surprise you. As internet users, we have become accustomed to the convenience of finding exactly what we need within seconds via Google. Whether we’re looking for an open pizza shop that’s nearby, a tutorial on how to knit, or the best place to buy domain names, we expect instant gratification and quality answers that satisfy our search intent. The value of organic traffic has put search engine optimization in

Read More...

AdTech, Analytics & Testing, Content Marketing, Ecommerce and Retail, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Search Marketing, , Technology

Where to Promote Your Startups, Apps or Tools: A Huge List of 68 Resources

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and it got me started on building a complete list. With the incredible selection of tools available, marketers are at a distinct advantage to find

Read More...

Marketing & Sales Videos, Marketing Infographics, Search Marketing,

The Importance of Video Marketing: Stats and Strategies

We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of recorded, produced videos you can do… and don’t forget real-time video on Facebook, social video on Instagram and Snapchat, and even Skype interviews. People are consuming mass amounts of video. One thing I take exception on this infographic is that peoples’ attention spans have become less than that of a gold fish. That’s

Read More...

AdTech, Analytics & Testing, Artificial Intelligence, Content Marketing, , , Programmatic Ad Buying,

Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” It literally is everything you need to know about marketing and AI today

Read More...