We’ve been working with several customers where local search visitors are critical to the acquisition of new customers. While we work on their site to ensure it’s geographically targeted, it’s also critical that we work on their Google Business Listing. Why You Must Maintain a Google Business Listing Google search engine results pages are broken up into 3 components: Google Ads – companies bidding on primary ad spots at the top and bottom of the
Moz Pro: Making The Most Out of SEO
Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a problem for marketers. With so many SaaS solutions out there, it’s difficult to pick and
What Are Google’s Core Web Vitals and Page Experience Factors?
Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates. What are Google’s Core Web Vitals? Your site’s visitors prefer sites with a great page experience. In
How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to ecommerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more thorough than the typical organic search (SEO) agency. My approach is not difficult, but it
Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We continue to do more, across more channels and mediums, with less staff – requiring us