Search Marketing

Search engine marketing products, services and news for organic and paid search marketers on Martech Zone

  • Pabbly Plus: Email, Payments, Subscriptions, Forms, Workflow Automation

    Pabbly Plus: Form Creation, Email Marketing, Payments, And Workflow Automation In One Bundle

    With so many companies forced to reduce marketing headcount and looking for ways to automate data processes as well as reduce technology expenses, bundles like Pabbly are worth evaluating. While there are many workflow and automation platforms out there, I’m not sure of any platform that includes a form builder, payment processing for subscriptions, an affiliate program, and email verification.…

  • SEO Audit - Sitechecker

    Sitechecker: An SEO Platform With A Personalized Checklist On How To Optimize Your Website

    One area of expertise I pride myself on is my ability to assist our clients in growing their businesses through organic search engine traffic. I’m a huge proponent of SEO for a few reasons: Intent – search engine visitors enter keywords, phrases, or questions in search queries because they’re actively seeking a solution to their problem(s). This is far different…

  • EDM Network: Lead Generation for Insurnace, Lead Generation for Financial Services, Lead Generation for Home Services

    EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals

    Lead generation (LeadGen) strategies have significantly evolved over the past few years. While many people tout the secret to sales, the truth is that there is no one-size-fits-all solution that will allow businesses to improve their KPIs, ROI, or profits across the board. That being said, there are nonetheless several tried-and-true lead generation strategies that can help companies convert sales.…

  • Brightlocal Local SEO Platform for Citations, Review Management, Reputation Management

    BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO

    When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any extent, it’s critical that you prioritize being found on the map pack. Surprisingly, this has little to do with your…

  • Marketing Project Management Platform - Clickup Collaboration, PM

    ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack

    One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a specific platform, we’ll either sign up as users or they’ll provide us access and we’ll work to ensure the project…

  • How SEO and PPC Work Together

    Unmasking The Secrets Of A Data-Based PPC-SEO Merger

    Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has…

  • Royalty Free Stock Photos for Marketing from Depositphotos

    DepositPhotos: Affordable Royalty-Free Stock Photos with Reverse Image Lookup!

    A royalty is a payment made to an individual or entity for using their intellectual property (IP), such as a patent, trademark, or copyrighted work. In photography, a royalty would be paid to a photographer for using one of their photographs. For example, a photographer takes a photo of a popular landmark and licenses it to a travel website for…

  • CMS - Content Management System Development Trends

    Custom CMS Development: 4 Content Management Trends To Consider 

    As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for managing content across their organizations. Content Marketing Institute, Content Management & Strategy Survey At Itransition, we believe that developing a custom CMS tailored to an enterprise’s needs and…

  • Digital Strategy Must-Haves This Year

    Top 3 Must-Haves for Your Digital Marketing in 2023

    The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to keep up. While trends come and go, there are tools every marketer can utilize to be innovative, authentic, and effective.…

  • Regex Replace Permalinks in wp_posts with WP Migrate Pro for WordPress

    WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)

    With any site that spans over a decade, it’s not uncommon that there are many changes made to the permalink structure. In the early days of WordPress, it wasn’t uncommon for the permalink structure for a blog post to be set to a path that included the year, month, day, and the slug of the post: /%year%/%monthnum%/%day%/%postname%/ Aside from having…