Search Marketing

Search engine marketing products, services and news for organic and paid search marketers on Martech Zone

  • Notion Virtual Marketing Workspace

    Notion: The Virtual Workspace For Your Marketing Efforts

    One of the key services we offer our clients is marketing-as-a-service, where they offload some or all of their marketing efforts to our team. At times, this can be a finite project for automating a process, maintaining their site, developing content, executing a campaign, building a report, or any number of other efforts. We’ve worked quite a bit in different…

  • How to improve on-page SEO

    How to Optimize Your On-Page SEO for Periods of High Customer Activity

    Whether you’re gearing up for Christmas, or are preparing for any other seasonal boost for sales, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent. With this in mind, on-page optimization for your search engine optimization (SEO) has never been more important.  Although it’s crucial to note that SEO should never be regarded…

  • List of SEO Tools and SEO Platforms

    50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

    We’re always on the lookout for great tools and with a $5 billion industry, search engine optimization (SEO) is one market that has a ton of tools to help you. Whether you’re researching your competitors’ backlinks, trying to identify keywords and co-occurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools…

  • How to transform your digital marketing investment mindset

    Get SMART: How to Transform Your Digital Marketing Investment Mindset

    Adjusting marketing strategies so they best serve your business sometimes requires a fundamental shift in mindset. Because many business owners don’t fully understand existing marketing strategies, they aren’t aware of the value a digital marketing investment can bring to their business. In the past, they’ve seen additional marketing investments as niceties rather than necessities. Now, more business leaders are considering supporting a go-to-market…

  • How to build a free podcast website

    How To Build A Podcast Website For Free

    Having developed, hosted, and published a few successful podcasts, I know how difficult it can be to promote and grow your audience. One critical aspect that I’d encourage every podcaster to do is to incorporate a podcast website into their strategy. There are quite a few benefits: Search Acquisition – can typically find your podcast easier than relying on them…

  • Tadpull Ecommerce Data Pond

    Tadpull: The Ecommerce Data Pond Walkthrough

    The world of eCommerce is packed to the brim with data of all different types that stem from numerous sources. This makes navigating, consolidating, and interpreting the data more and more difficult as the data multiplies and your business grows.  Having access to critical customer, inventory, and campaign data become necessary for further expansion and helps leaders make insightful, calculated…

  • How To Drive Traffic To Your Ecommerce Site

    12 Ways To Drive Quality Traffic To Your Ecommerce Website

    Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant.  So why is quality traffic important? Traffic is one of the key indicators of business growth and performance. Attracting your existing audience…

  • Marketing In A Recession

    Weathering The Storm With Your Digital Marketing Strategy: A Step-By-Step Guide To Protect Profits In Unsteady Markets

    It’s no secret that market conditions have changed significantly over the last year. High inflation, the impact of the war in Ukraine, and several other factors have led to the lowest growth rates seen for many years. Luckily, marketing strategies don’t have to haphazardly transform along with the unsteady market. Instead of immediate cost-cutting, there are strategic shifts companies can…

  • Customer Journey Length and Touchpoints

    Customer Journeys Are Longer Than Ever; Here’s What Brands Should Know

    Consumer journeys are longer and more complex than ever. A huge portion of consumers who would have otherwise shopped in-store have made the switch over to digital channels and consumers who loved online shopping, to begin with, are even more invested now. This change in consumer behavior means that the survival of many brands relies heavily on making sure that…

  • Semrush Content Marketing Platform

    Semrush: Research, Plan, Write, and Analyze Your Content For Improved Search Engine Visibility

    There’s not a single client that we work on that we’re not continuously working to optimize their content marketing as part of their overall digital marketing strategy. At its core, content provides the breadcrumbs that lead the prospect to do business with you. While engaging content requires a ton of creativity to differentiate itself, it also should be based on…