Artificial Intelligence Articles
Artificial Intelligence (AI) is revolutionizing the way businesses approach sales and marketing. By harnessing the power of machine learning, natural language processing, and predictive analytics, companies can automate processes, personalize customer experiences, and uncover valuable insights to drive growth. Key subtopics within AI for sales and marketing include chatbots, generative AI (GenAI), recommendation engines, sentiment analysis, and predictive lead scoring. Embracing AI-powered tools and strategies can help you streamline operations, improve targeting, and boost conversions. Check out the articles below to explore how AI can transform your sales and marketing efforts.
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Speechify: Turn Any Text Into a Voice That Speaks to Your Audience
We live in a world oversaturated with content, standing out doesn’t always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify in the voice of its…
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Are You Hiring a Surgeon or Buying a Surgery? The Difference Will Define Your Marketing Success
I’m on the hunt for my next adventure right now. As I review job openings and network with colleagues, one thing is striking about our industry right now. Whether it’s hiring a Chief Marketing Officer (CMO) or onboarding a marketing agency, the decision isn’t just about cost or credentials—it’s about philosophy. I believe one of the most dangerous mistakes a…
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B2B Marketing Strategies By Sales Funnel Stage
B2B marketing and sales interactions can be visualized as a funnel, guiding prospects from initial discovery of a solution to becoming loyal customers. Each stage—Awareness, Consideration, Decision, Purchase, Retention, and Expansion—plays a distinct role in addressing buyer needs. Table of ContentsOverview: The B2B Sales FunnelAwareness StageConsideration StageDecision StagePurchase StageRetention StageExpansion StageAdditional Tips Overview: The B2B Sales Funnel The B2B sales…
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Ethora: The No-Code Super App Engine Transforming Digital Communities
We operate within an ecosystem that requires faster deployment, seamless user experiences, and integrated Web3 functionality. Ethora has emerged as a transformative solution. Positioned as a super app engine, Ethora enables businesses and communities to launch their white-labeled apps in under an hour, without writing a single line of code. EthoraFrom Low-Code Roots to No-Code EmpowermentWhat Makes Ethora a Super…
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Common Mistakes When Integrating a Voice API for Developers and How to Avoid Them
I’ve been in the trenches with voice tech for years now, and let me tell you – implementing a voice API for developers can be a real headache if you don’t know what you’re getting into. After watching countless projects go sideways (including a few of my own), I thought I’d share some hard-earned wisdom about the pitfalls that seem to…
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Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence
Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce, and customer engagement—all without having to hire a developer or learn to code. Yet, assembling these capabilities often means stitching together multiple platforms, navigating technical complexity, or facing costly development…
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AfterSell: Unlock Post-Purchase Upsell Revenue on Shopify That You’re Missing
Making a sale isn’t the finish line — it’s the starting line for your next opportunity. Psychologically, once customers have decided to purchase, their resistance to spending lowers dramatically. This is called the commitment-consistency principle — people naturally want to stay consistent with a decision they’ve already made. Combine that with the dopamine rush of making a purchase and the…
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Oracle Sales Cloud: Drive Predictable Growth with Smarter Selling
Modern sales teams face unprecedented challenges. Buyers are more informed, sales cycles are more complex, and expectations for personalized engagement have never been higher. Sellers spend too much time on manual CRM tasks and too little on what actually drives revenue—meaningful customer conversations. Oracle Sales Cloud Oracle Sales Cloud is an enterprise-grade CRM platform built to guide sellers toward smarter,…
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Treasure Data: From CDP to Intelligent Data Platform
In an industry where buzzwords often precede results, Treasure Data stands out for not only keeping up with the demands of modern enterprises but actively reimagining the landscape of Customer Data Platforms (CDPs). While many platforms tout generative AI (GenAI) features or batch personalization capabilities, Treasure Data is pioneering what CMO Mark Tack calls the intelligent customer data platform —…
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Adobe Stock: Powerful AI-Enhanced Features That Creators Can’t Ignore in 2025
Content creators today face relentless demands, including tighter deadlines, multi-platform campaigns, and an ever-growing expectation for originality. Finding the right visual assets quickly and customizing them effortlessly can mean the difference between delivering on time and falling behind. Adobe Stock Adobe Stock has long been a trusted resource for high-quality, royalty-free assets. But in 2025, it has set itself apart…