CRM and Data Platforms

Customer relationship management, customer data platforms, and data products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone. Including cleansing, extracting, transforming, loading, and analyzing customer sales and marketing data, including

  • Shape CRM, Sales Automation, Pipeline Management

    Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management

    It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…

  • Preparing for Big Data Analytics

    How Marketers can Ready Themselves Today for the Limitless Capabilities of Big Data Analytics of Tomorrow

    The world of marketing is currently at a crossroads. Traditional processes and approaches are currently being challenged by emerging technologies and the looming specter of Web 3.0–which promises to be a sprawling landscape powered by decentralization and limitless metaverse worlds. So how can marketers deliver impactful experiences for their target audience in a changing digital landscape? Big data appears to…

  • Best Practices For A Better Experience For Considered Purchases

    3 Best Practices For A Better Experience For Considered Purchases

    Whether it’s a young couple buying their first home, new parents purchasing life insurance, or soon-to-be empty nesters securing a loan for their college student, considered purchases are big ticket items that involve a high degree of financial and emotional risk. They require time and forethought, and for most consumers, plenty of comparison shopping. 81% of Americans say they rely…

  • Haversine Formula - Great Circle Distance - PHP, Python, MySQL

    Calculate or Query Great Circle Distance Between Points of Latitude and Longitude Using The Haversine Formula (PHP, JavaScript, Java, Python, MySQL, MSSQL Examples)

    This month I’ve been programming quite a bit in PHP and MySQL with respect to GIS. Snooping around the net, I actually had a hard time finding some of the Geographic calculations to find the distance between two locations so I wanted to share them here. The simple way of calculating a distance between two points is using the Pythagorean…

  • SurveySparrow: Omnichannel Experience Management Platform

    SurveySparrow: Your All-In-One Omnichannel Experience Management Platform

    There’s definitely a trend among consumers and businesses alike to protect their data and privacy more than they ever had in the past. A few years ago, I made the mistake of sharing my mobile phone with a company and within months I had hundreds of unsolicited calls from businesses. It’s really quite maddening… so I absolutely understand the backlash…

  • B2B Martech: Applying Consumer Marketing Strategies in the Business-To-Business World

    B2B Martech: Applying Consumer Marketing Strategies In The Business World

    The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…

  • TigerLRM: Sales Enablement and Artificial Intelligence Transformation

    How Artificial Intelligence Is Transforming Sales Enablement

    Sales enablement is a holistic process that follows sales development from lead to close. It identifies critical points along the sales journey, builds client trust and product knowledge, and enhances the decision-making process. In the past few years, as artificial intelligence (AI) has improved, data-driven AI has become an integral part of sales enablement. The use of data-driven AI enables…

  • How to transform your digital marketing investment mindset

    Get SMART: How to Transform Your Digital Marketing Investment Mindset

    Adjusting marketing strategies so they best serve your business sometimes requires a fundamental shift in mindset. Because many business owners don’t fully understand existing marketing strategies, they aren’t aware of the value a digital marketing investment can bring to their business. In the past, they’ve seen additional marketing investments as niceties rather than necessities. Now, more business leaders are considering supporting a go-to-market…

  • Tidio Multichannel Live Chat and Chatbots

    Tidio: Multichannel Live Chat and Chatbots For Your Online Store Or Website

    As a small business, one challenge that I have is attempting to respond to all inbound requests across my site, my social media accounts, and my email accounts. In order to effectively manage these requests, your company must centralize these communications so that you can measure each channel’s impact as well as optimize your messaging and prequalification process. When chatbots…