Customer Relationship Management, Data, Deliverability, , Marketing Tools

Validity: Data Integrity Tools for Your CRM Administration

As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues.  For over a decade, tens of thousands of administrators in over 20 countries across the world have trusted Validity to regain integrity with their CRM data. The Validity platform includes: Validity DemandTools – No organization is immune to dealing with challenges of keeping their database

Read More...

Big Data, Customer Relationship Management, Data, , , Organic Search, Search Marketing,

Somewhere Between SPAM and Creepy Lies Transparency

Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I’ve honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested and utilized for political purposes during the most recent campaign. Some History on Presidential Campaigns and Data: 2008 – I had an amazing conversation with a data engineer from President Obama’s first campaign who shared how they harvested and purchased data. Their primary was difficult, and the Democratic Party wouldn’t release donor and supporter lists

Read More...

Data, , Marketing Infographics, Mobile and Tablet Marketing, Organic Search, Search Marketing, , Video Marketing

Time for a Springtime Tune-Up of Your Marketing Strategy

Every once in a while, it’s important to review your marketing strategy. Consumer behaviors change over time, your competitor’s strategies change over time, and digital marketing platforms change over time. Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDG’s new infographic, readers will learn which old and tired digital tactics to throw out this spring, and which fresh, new marketing techniques will help them grow their businesses in the seasons to come. This isn’t

Read More...

Big Data, Marketing Infographics

How Netflix Increases Customer Engagement Utilizing Big Data

A subscriber’s customer experience is going to have an enormous impact on whether or not they are retained as a client and if they can be upsold. Capturing application usage is an essential means of doing this. If you’re a retail outlet, a business, or a service –  reviews, returns, referrals, calls, and spending frequency can provide incredible data that can predict purchase behavior. This is so essential to a business. While your customer behavior may not fall within the responsibility of your marketing team, it can absolutely derail it. While marketers may not be

Read More...

AdTech, Analytics & Testing, Content Marketing, Data, Ecommerce and Retail, , Marketing Infographics, Mobile and Tablet Marketing, Public Relations, Sales Enablement, Search Marketing, , Technology

Sales and Marketing Acronyms

It seems every week, I’m seeing or learning another acronym. Well, time to share them all in one nice post thanks to the team at Blueadz, who made this amazing infographic, 60 Marketing & Sales Acronyms Everyone Needs to Know. Sales Acronyms ABC: Always Be Closing This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works. To be an effective sales person means you’ll need to ABC. AE: Account Executive This is a sales team member that closes deals with sales qualified

Read More...