Reading Time: 3 minutes This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the Google Map pack section was fantastic. It’s a nuance that many businesses don’t fully understand. Regional search engine results pages have 3 main sections: Paid Search – denoted by small text that states Ad, the ads are typically prominent at the top of the page. These spots
CrankWheel: Bypass Scheduling and Downloads With Instant Browser-Based Demos
Reading Time: 2 minutes Every interaction that’s required between a prospect with an intent to make a purchase and the ability for your sales team to help them convert is likely to reduce the chances of conversion. That includes time to respond, number of clicks, number of screens, number of form elements… everything. The sales professionals that I know just want to get in front of the prospect. They know that once they can speak to the prospect, identify
Digital Transformation and the Importance of Integrating a Strategic Vision
Reading Time: 4 minutes One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have been responding to customers with more convenient digital services. For example, wholesalers and B2B companies
Typeform: Turn Data Collection Into A Human Experience
Reading Time: 2 minutes A few years ago, I completed a survey online and it was actually not a chore… it was elegant and simple. I looked up the provider and was Typeform. Typeform came about because the founders wanted to change the way people answer questions on screens by making the process more human & more engaging. And it worked. Let’s face it… we hit a form online and it’s typically an awful experience. Validation is often an
Marketing Campaign Planning Checklist: 10 Steps To Superior Results
Reading Time: 3 minutes As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of direction – Marketers often do a great job designing a campaign but miss the most