Stirista Powers Its New Identity Graph with Real-Time Data

Consumers make purchases at an online store from your home computer, visit a product page at another site on a tablet, use a smartphone to post about it on social media and then go out and physically buy a related product at the nearby shopping center. Every one of these encounters helps to develop a complete user profile, but they are all different slices of information, portraying separate selves. Unless they are integrated, they remain

Building Value into Every Step of Your Customer Journey

Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment.  It’s also just the beginning. Forward-thinking marketing teams take an ongoing approach to managing the customer journey. But the hand-offs between traditional tools can leave

5 Things You Need to Consider Before Launching Your Ecommerce Website

Thinking about launching an ecommerce website? Here are five things that you need to consider before launching your ecommerce website:  1. Have The Right Products Finding the right product for an ecommerce business is easier said than done. Assuming that you have narrowed down the audience segment, you want to sell to, the next question of what to sell arises. There are several things that you need to check for when deciding upon a product. You need to

OwnBackup: Disaster Recovery, Sandbox Seeding, And Data Archival for Salesforce

Years ago, I had migrated my marketing automation to a fairly well-known and widely adopted platform (not Salesforce). My team designed and developed a few nurturing campaigns and we were really starting to drive some great lead traffic… until disaster struck. The platform was doing a major upgrade and accidentally wiped out a number of customers’ data, including ours. While the company had a service level agreement (SLA) that guaranteed uptime, it had no backup

9 Reasons Why Investing In Referral Marketing Software Is The Best Investment For Your Business Growth

When it comes to business growth, usage of tech is inevitable! From a small mom and pop shops to big corporates, it’s undeniable that investing in tech pays big and that many business owners don’t realize the weight an investment into tech carries. But staying on top of advancing technology and software is no easy task. So many options, so many choices… Investing in the right referral marketing software for your business is crucial and

Outgrow: Increase Your Content Marketing ROI with Interactive Content

On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a