CRM and Data Platforms

Customer relationship management, customer data platforms, and data products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone. Including cleansing, extracting, transforming, loading, and analyzing customer sales and marketing data, including

  • Digital Marketing Training Courses and Certifications

    Make Yourself Indispensable To Potential and Current Employers With These Digital Marketing Courses and Certifications

    It’s a challenging economy right now for marketing professionals. If you’re at risk of losing employment or you’ve been laid off and are job hunting, I’d encourage you to take the time to expand your knowledge of digital marketing beyond your expertise with some digital marketing courses and – ultimately – certifications. Too many professionals in the marketing industry see…

  • LinkedVANow: Outsourced LinkedIn Lead Generation Service

    LinkedVAnow: Outsourced, Full-Service B2B LinkedIn Lead Generation Integrated to Your CRM

    LinkedIn has emerged as the premiere platform for connecting brands with their target business prospects. However, navigating the challenges of LinkedIn lead generation (leadgen), such as time constraints, technological complexities, optimization struggles, and associated costs, can be daunting for companies aiming to maximize their business potential. Many businesses struggle to establish a consistent and effective LinkedIn lead generation strategy. Time-consuming…

  • SimplyCast Interactive Marketing Automation for Personalized Nurturing

    SimplyCast: An Interactive Marketing Automation Solution for Personalized Nurturing

    Interactive marketing automation solutions offer businesses the opportunity to overcome a range of challenges in the modern digital marketplace: Personalized Customer Engagement: Engaging with customers effectively and in a personalized manner can be difficult due to varied preferences and behaviors. Automation solutions enable businesses to nurture leads and build loyalty through tailored content, enhancing customer engagement. Insightful Data Utilization and…

  • KRATEO.AI - Anonymous Visitors and Generative AI Insight Platform

    KRATEO.AI: Identify and Create More Personalized Connections With Your Site’s Visitors… Including Anonymous Ones!

    Many businesses face the problem of not fully understanding who visits their websites. Traditional analytics provide data on page views and user behavior, but the identity of these users often remains a mystery. This gap in knowledge means missed opportunities for personalized marketing and sales efforts. Enter KRATEO.AI, a pioneering AI-as-a-Service (AIaaS) generative insight platform that promises to illuminate this…

  • Technology Skills That Digital Marketers Need in 2024

    5 Skills Digital Marketers Need To Master For Success in 2024

    Over the past few years, there have been significant changes in how we use the internet for digital marketing. We started by merely creating a website to harness data and user activity. With the intense competition in the digital space, having a website will not simply cut it. Digital marketers must improve their game to stand out in today’s ever-changing landscape. Marketing…

  • Landbot: Chatbot Conversational Design Guide and Infographic

    Landbot: A Guide to Conversational Design For Your Chatbot

    Chatbots continue to get increasingly sophisticated and provide a much more seamless experience for site visitors than they did a year ago. Conversational design is at the heart of every successful chatbot deployment… and every failure. Chatbots are being deployed for automating lead capture and qualification, customer support and frequently asked questions (FAQs), onboarding automation, product recommendations, human resource management…

  • Google Sheets: integrate api, app script, real-time data, import functions

    Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data

    We’re still using spreadsheets! This is something I often hear from companies who are embarrassed by their company’s lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets, though, they’d likely be quite proud of their sophistication. Google Sheets is a highly versatile tool for sales and marketing departments, offering various ways to enhance…

  • Zopto: AI-Powered LinkedIn Sales Navigator B2B Leadgen

    Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator

    The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation (leadgen) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold. Zopto Zopto tackles lead generation by employing advanced AI algorithms that personalize outreach. This tool stands out by automating the initial stages…


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