Unemployment fell to 8.4 percent in August, as America slowly recovers from the pandemic peak. But employees, specifically sales and marketing professionals, are returning to a much different landscape. And it’s unlike anything we’ve ever seen before. When I joined Salesforce in 2009, we were on the heels of the Great Recession. Our mentality as marketers was directly influenced by the economic belt-tightening that had just occurred across the globe. These were lean times. But
Sharpspring: A Comprehensive and Affordable Sales and Marketing Automation Platform
SharpSpring integrates marketing automation and CRM in one end-to-end solution designed to grow your business. Their feature-rich platform has everything you need and more for inbound sales & marketing automation: behavior-based email, campaign tracking, dynamic landing pages, blog builder, social media scheduling, intelligent chatbots, CRM & sales automation, dynamic form builder, reporting and analytics, anonymous Visitor ID, and more. The platform is in use by SMBs and Enterprise companies, but SharpSpring’s prime customers are digital
Leadfeeder: Identify and Score B2B Companies Visiting Your Site
Leadfeeder is a web app that increases your sales intelligence by integrating your sales and marketing data, enabling your organization to discover new businesses and monitor existing customers that are coming to your website. The identification is coupled with a rich database of employees where you can find the emails and social profiles of decision-makers within the organization. This is a great tool for B2B businesses because it can identify anonymous visitors that have an
Maximizing Big Data Value with Pepperdata’s Big Data Stack Optimization and Automated Tuning
When leveraged correctly, big data can superpower operations. Big data now plays an important role in everything from banking to healthcare to government. The staggering growth forecast of the global big data market, from $138.9 billion in 2020 to $229.4 billion by 2025, is a clear indication that big data is now a permanent fixture in the business landscape. However, to generate the most value out of your big data, your big data stack needs
Mediafly: End-To-End Sales Enablement and Content Management
Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of
Medallia: Experience Management To Detect, Identify, Predict, and Correct Issues in Your Customers’ Experiences
Customers and employees are producing millions of signals critical to your business: how they feel, what they like, why this product and not that, where they’re spending money, what could be better… Or what would make them happier, spend more, and be more loyal. These signals are flooding into your organization in Live Time. Medallia captures all these signals and makes sense of them. So you can understand every experience along every journey. Medallia’s artificial