Branding, Ecommerce and Retail, Influencer Marketing, Marketing & Sales Videos, Marketing Infographics, Retail

Apple Marketing: 10 Lessons You Can Apply To Your Business

My friends love to give me a hard time for being such an Apple fanboy. I can honestly blame it all on a good friend, Bill Dawson, who bought me my first Apple device – an AppleTV… and then worked with me at a company where we were the first product managers to use MacBook Pros. I’ve been a fan ever since and now, outside of the Homepod and Airport, I have every single device. With each software and hardware upgrade, I’m amazed at the tightly integrated ecosystem that Apple continues to deliver to their

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Content Marketing, Graphic Design, Publishing

Website Redesign: A Process to Generate More Website Conversions

Have you just start-up a business and dreaming of flourishing it with a speed of light? Though, having a promising idea and best quality product isn’t enough for customers to step in. If your brand is reaching few and you are relying on word of mouth for your success, that would take a decade for you to have a bright future. Website to Boost Sales of your Business In this world of technology, to outreach the millennials a website development is necessary. This not only helps in branding of your business also gives value to

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Content Marketing, Creative Management Platform, Digital Asset Management, Publishing

GRM Content Services Platform: Bringing Intelligence to Your Business Processes

Enterprise Content Management (ECM) platforms continue to advance their offerings, not just becoming document repositories, but actually providing intelligence for business processes. GRM’s Content Services Platform (CSP) is much more than a document management system. It’s a solution where shareable documents can be created and then business workflows can be optimized. GRM’s CSP allows a content management system (CMS) to integrate data analytics, machine learning, intelligent data capture, and DMS software to manage documents, version tracking, high-tech security features, intuitive business process management (BPM) and Workflow Management Software (WMS). That’s a lot of 3-letter acronyms! Features

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AdTech, Branding, Experiential Marketing, Graphic Design, Marketing Infographics

Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

The average consumer is exposed to an enormous volume of advertising every 24 hours. That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media and print ads. In fact, Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out? Psychology. Great advertising taps into either our emotional or rational response. Emotional response to an ad has far greater influence on a consumer’s intent to purchase than the actual ad content. By tapping into pride, love, unique achievements,

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Ecommerce and Retail, , Mobile and Tablet Marketing, Mobile Applications, Technology, WordPress

OneSignal: Add Push Notifications by Desktop, App, or Email

Each month, I’d get a couple of thousand returning visitors through browser push notifications that we integrated. Unfortunately, the platform we chose is now shutting down so I had to find a new one. Worse, there’s no way of importing those old subscribers back to our site so we’re going to take a hit. For that reason, I needed to choose a platform that’s well-known and scalable. And I found it in OneSignal. Not only does OneSignal do push notifications for browsers, they’re also a one-stop shop for push notifications via mobile applications or by

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