As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone with an address—whether it’s a full vacation home or just a spare bedroom—is well-positioned to capitalize on the trend. When it comes to short-term rental demand, there’s virtually no end in sight. Further, there’s no supply in
As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront of an opportunity for brands to reach consumers through social media in meaningful and authentic
Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today… submit paperwork, have your data retention and privacy policies reviewed, sign off on SMS permissions. I’m not trying to understate the importance of compliance with this medium, but the frustration of migrating or integrating an SMS solution can be quite frustrating for a permission-based, legitimate marketer. The process for SMS Marketing is quite a
No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of Buy-Online-Pickup-In-Store (BOPIS) and curbside pickup and 90% now preferring home delivery over a store visit.
On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a
Developed from the idea that conversations should be the throughline to all marketing content, Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their brand podcast content to fuel their entire content marketing strategy. Unlike other content marketing solutions, which are built to help marketers churn out more and more written content, Casted enables marketers to be more effective and efficient by taking the audio-first approach. With the Casted
Botco.ai’s HIPAA-Compliant conversation platform continues to advance, adding Contextual Chat Marketing and an advanced analytics dashboard. Contextual Chat Marketing enables marketers to initiate customized conversations with prospects and customers based on how they came to visit the company’s website or media properties. The new analytics dashboard provides deep insights into visitor questions and behaviors. Together with Botco.ai’s integrations with email, CRM, and other marketing systems, Contextual Chat Marketing brings a level of personalization to conversational
We’ve all heard that an image is worth a thousand words. This could not be truer today as we witness one of the most exciting communication revolutions of all time–one in which images continue to replace words. The average person remembers only 20% of what they read but 80% of what they see. 90% of the information transmitted to our brain is visual. That’s why visual content has become the single most important way to