Today, I was double-checking an article that I had written and noticed that the related post that came up was from 9 years ago on a platform that no longer existed. So, I decided to take a deeper look at the Jetpack related posts options on my site and see if I could limit the date range. Jetpack does a fantastic job of selecting the relevant posts that are similar, but unfortunately, it has no
When I first start working with a company, I request that they provide me with access to their Google accounts with full permissions. This enables me to research and optimize across their Google tools – including Search Console, Tag Manager, Analytics, and YouTube. More often than not, the company gets a bit confused as to who owns the gmail account. And the search begins! First, you don’t actually have to register a gmail address for
If you’ve been part of our community for a while, you know how much we love Gravity Forms for form building and data collection in WordPress. It’s just a brilliant platform. I recently integrated Gravity Forms with Hubspot for a client and it works beautifully. A key reason why I prefer Gravity Forms is that it’s actually saving the data locally. All of the integrations for Gravity Forms will then pass the data to the
Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without ever capturing the contact information of the folks who download them. Developing a web site with downloads that can be attained through registration forms is a good inbound marketing strategy. By capturing contact information or
Tim Duncan, Product Growth Lead at Bottle Rocket, discusses the value in creating a common digital vision within a company and how businesses can become more agile in adapting to ongoing digital market change.
I can’t tell you all the tools that I’ve used or subscribed to in the past to record podcast interviews remotely – and I had problems with all of them. It didn’t matter how good my connectivity was or the quality of the hardware… intermittent connectivity issues and audio quality almost always made me toss the podcast. The last decent tool that I used was Skype, but adoption of the application wasn’t widespread so my