Content Marketing, Marketing Infographics, Video Marketing

How to Write a Powerful and Effective Explainer Video Script

I’m finishing up with the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough as possible to ensure the explainer video has maximum impact. Some statistics on Explainer Videos: The investment in an explainer video is a must if your company continues to struggle to describe and illustrate its processes to prospective buyers. I wish all of our clients would invest in at least one explainer video. There

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WordPress

WordPress: How to List Child Pages (My Newest Plugin)

We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To do this, we often want to create a master page and include a menu that automatically lists all of the pages below it. A list of child pages, or subpages. Unfortunately, there’s no inherent function or feature to do this within WordPress, so we developed a WordPress List Subpages shortcode to add to the clients’ theme’s functions.php file. Usage is pretty simple: [listchildpages aclass=”” ifempty=”No child pages”]Here are

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Content Marketing, Organic Search, Video Marketing

4 Tips to Create a Successful Video Marketing Strategy for your Business

It’s no secret that the use of video in content marketing is on the rise. Over the last few years, online video has proven to be the most engaging and compelling form of content for users. Social media has become one of the most effective platforms for video marketing, and that’s a fact not to be taken lightly. We have some essential tips for you on how to produce effective videos that capture the attention of your audience so that they eventually take action. 1. Create videos to generate leads Unlike you, your potential customers

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AdTech, Content Marketing, Marketing Infographics

5 Factors When Selecting Your Voice Over Talent for Maximum Impact

We’ve built great relationships with several voiceover talents over the years. Amanda Fellows is one of our goto talents, as well as Paul and Joyce Poteet. Whether it was a full explainer video or a podcast intro, we know that finding the right voice over talent has had extraordinary impact on our production quality. Paul, for instance, is synonymous with the city of Indianapolis. He’s been on radio, television, and been the voice over for several large brands in the region. Because his voice is so unique and recognizable, we try to use him as

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Content Marketing, Ecommerce and Retail, Marketing Tools

Fomo: Increase Conversions through Social Proof

Anyone who works in the ecommerce space will tell you that the largest factor in overcoming a purchase isn’t price, it’s trust. Buying from a new shopping site takes a leap of faith from a consumer who has never purchased from the site previously. Trust indicators like extended SSL, third-party security monitoring, and ratings and reviews are all critical on commerce sites because they provide the shopper with a sense that they’re working with a good company that will deliver on their promise. There’s more that you can do, though! Fomo is the online equivalent

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