Content Marketing
Content management, content marketing, and user experience products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone.
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Make Yourself Indispensable To Potential and Current Employers With These Digital Marketing Courses and Certifications
It’s a challenging economy right now for marketing professionals. If you’re at risk of losing employment or you’ve been laid off and are job hunting, I’d encourage you to take the time to expand your knowledge of digital marketing beyond your expertise with some digital marketing courses and – ultimately – certifications. Too many professionals in the marketing industry see…
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Smartphone vs Desktop Activities: Consumer and Business Statistics in 2023
The use of smartphones and desktops varies significantly between consumers and businesses. This article, backed by recent statistics and sources, delves into how these devices are utilized. Here are some overall key differentiators: Media Consumption: While both smartphones and desktops are used for media consumption, smartphones lead in personal media consumption, whereas desktops are preferred for business-related media consumption. E-commerce:…
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Aragon: Your Professional Headshots Are Here Using AI
Investing in professional headshots is worthwhile for several reasons, especially in today’s digitally driven world where your image often makes the first impression: Professionalism: Professional headshots convey a sense of professionalism. They show that you take yourself and your career seriously, which can influence how clients, colleagues, and employers perceive you. First Impressions: In the digital age, your headshot is…
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The Ultimate Guide to Optimizing Social Media Posts for Better Business Results
Social media marketing (SMM) is a powerful strategy for businesses aiming to expand their reach, engage with their audience, and drive tangible results. Whether building brand awareness, nurturing a community, enhancing customer loyalty, or driving sales, each aspect of your social media strategy plays a crucial role. From crafting compelling headlines to leveraging platform-specific strategies, this comprehensive guide delves into…
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Best WordPress Plugins For Business
This is a list of my recommended WordPress plugins for businesses to enhance and optimize their WordPress site into an inbound conversion site. I keep it up to date as new plugins are released.
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Brightcove: A Versatile Streaming Solution for Diverse Businesses
Video content has become a pivotal element of business strategy. Brightcove emerges as a key player in this domain, offering advanced video hosting services and technology solutions. Recognized for its comprehensive range of products, Brightcove caters to large enterprises and a variety of other businesses, including small startups and non-profit organizations. Brightcove’s solutions are designed to overcome multiple challenges: Scalability…
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Are Interactive Infographics Worth The Investment?
The history and origin of infographics can be traced back to ancient times, but their modern form and popularity surged in the late 20th century. Today’s infographics aren’t just incredible. New trends allow them to be interactive. The History of Infographics Early History: The roots of infographics are often linked to cave paintings and Egyptian hieroglyphs, which used visual representations…
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Steve Jobs: The Infographic and Insights Beyond the Apple Legacy
I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me: Marketing the potential for using your products or using your services is more powerful when marketing than the features you’ve developed. Apple marketing inspired its prospects and customers,…
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Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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1WorldSync: How Accurate Product Content Helps Eliminate Returns
2022 saw digital commerce pass the $1 trillion mark in a single year for the first time ever. But as e-commerce continues to grow, so does the frequency of online returns. For every $1 billion in sales, the average retailer incurs $165M in merchandise returns. National Retail Foundation Returns bring a costly hit to profit margins and also impact brand…
