Content Marketing
Content management, content marketing, and user experience products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone.
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AI Will Replace Social Media Team Roles and Flatten Social Media Marketing Team Hierarchies
Social media has evolved from a supplementary marketing tool to an essential avenue for engaging with customers, building brand reputation, and driving business growth. Yet, the economic challenges of creating and sustaining an effective social media team can be daunting. The advent of generative AI is reshaping the social media advertising and marketing landscape, offering innovative ways to save money…
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AI PRO: Helping Business Professionals and Creatives Discover, Learn, and Innovate with AI
Artificial intelligence (AI) is evolving at an unprecedented rate. With countless AI tools and technologies being released daily, staying up-to-date and navigating this tidal wave of information can be daunting. AI has rapidly expanded its reach into various industries, from healthcare to finance, marketing, and beyond. The AI field is teeming with information, including research papers, tutorials, blogs, and videos.…
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Build Easy Social Media Shortcut URLs to Your Site with .htaccess
Since Martech Zone is built on WordPress, we utilize the redirections feature in Rank Math to manage all of our referring URLs for our site. We’ve even modified our redirect code to append UTM campaign query strings automatically on any links we use like this. If you view our social links in our header, you’ll see that these are all…
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410: When And How To Tell Search Engines Your Content Is Gone
When a search bot crawls your site, your web server responds with a header request code. We’ve shared quite a bit about the negative impact of search engines finding 404 errors (page not found) and how to utilize redirections effectively to redirect the user (and the search engine) with a 301 status code to a relevant page. Redirections are a…
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What are HTTP Response Codes? Here’s a List With An Explanation of Each
HTTP response codes, also known as HTTP status codes or header response codes, are a set of three-digit numeric codes returned by a web server in response to an HTTP request made by a client (usually a web browser or another application). These status codes are included in the response headers of an HTTP response to provide information about the…
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HeyGen: Revolutionizing Video Creation with AI
HeyGen is an AI video platform at the forefront of the AI-powered text-to-video generative AI revolution, offering a suite of cutting-edge features that are changing the game for content creators, marketers, and communicators alike. In this comprehensive overview, we’ll delve into each of HeyGen’s innovative features and explore how they transform the video production landscape. Text to Video: HeyGen’s standout…
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Repurpose.io: Automatically Repurpose and Redistribute Your Videos, Livestreams, and Podcasts
Publishing content multiple times is not about spamming your audience but strategically maximizing your content’s reach, impact, and longevity. Publishing content multiple times, as opposed to just once, is a necessary and effective strategy for several reasons: New Audience: Not everyone sees your content the first time you publish it. As your following grows or new users join a platform,…
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Syllaby: Utilize AI To Generate Powerful Social Media Videos At Scale
While an effective medium and channel, developing social media videos is a labor-intensive task that is outside the budgets and resources of most companies. Content is king, and video is now the lifeblood of engagement on social media platforms. Syllaby is an AI-powered video script writer and producer changing the game for businesses and marketers alike. Syllaby isn’t just another…
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How AI and AR Can Help Beauty Brands Attract and Retain Customers
With the rapidly rising popularity of AI and AR, it’s no surprise to see beauty brands embracing the advancements to enhance customer experience, grow sales, and more. While it can raise the concern of whether these technologies are overhyped or actually have lasting substance, AI and AR have proven to be useful in a variety of different areas — and…
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The Science of Persuasion: Six Principles That Influence Decision-Making
For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…
