One of the most amazing features of WordPress is the ability to build Custom Post Types. This flexibility is fantastic… as custom post types can be utilized for a business to organize other types of posts like events, locations, FAQs, portfolio items easily. You can build custom taxonomies, additional metadata fields, and even custom templates to display them. On our site at Highbridge, we have a custom post type set up for projects in addition
SlayerAI: Determining the Many Different Words you Need to Win
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI) product that predicts how engaging a headline is to a given audience. For example, it understands that denim daisy dukes are 15% more engaging than denim short shorts in the fashion market. Slayer processes text
ConvertMore: Convert More Website Visits With This Phone Callback Widget
As you view your site’s analytics, one thing you’re always seeking to do is to increase the conversions of visitors. Content and a great user experience can drive engagement on a site, but that doesn’t necessarily bridge the gap between engagement and actually driving the conversion. When people want to connect personally with you, are you enabling them to? We have a couple of clients now we’re implementing automated calendaring widgets where visitors can self-serve
How To Develop Website, Ecommerce, Or Application Color Schemes
We’ve shared quite a few articles on the importance of color with respect to a brand. For a website, ecommerce site, or a mobile or web application, it’s just as critical. Colors have an impact on: Initial impression of a brand and its value – for example, luxury goods often utilize black, red implies excitement, etc. Purchase decisions – the trust of a brand may be determined by the color contrast. Soft color schemes may
Calendly: How To Embed A Scheduling Popup or Embedded Calendar In Your Website or WordPress Site
A few weeks ago, I was on a site and noticed when I clicked a link to schedule an appointment with them that I wasn’t brought to a destination site, there was a widget that published the Calendly scheduler directly in a popup window. This is a great tool… keeping someone on your site is a much better experience than forwarding them to an external page. What is Calendly? Calendly integrates directly with your Google
