The New Marketing Mandate: Revenue, Or Else

Unemployment fell to 8.4 percent in August, as America slowly recovers from the pandemic peak.  But employees, specifically sales and marketing professionals, are returning to a much different landscape. And it’s unlike anything we’ve ever seen before.  When I joined Salesforce in 2009, we were on the heels of the Great Recession. Our mentality as marketers was directly influenced by the economic belt-tightening that had just occurred across the globe.  These were lean times. But

New Domain Regular Expression (Regex) Redirects In WordPress

For the last few weeks, we’ve been helping a client to do a complex migration with WordPress. The client had two products, both of which have become popular to the point that they had to split out the businesses, the branding, and the content out to separate domains. It’s quite the undertaking! Their existing domain is staying put, but the new domain will have all content with respect to that product… from images, posts, case

Sharpspring: A Comprehensive and Affordable Sales and Marketing Automation Platform

SharpSpring integrates marketing automation and CRM in one end-to-end solution designed to grow your business. Their feature-rich platform has everything you need and more for inbound sales & marketing automation: behavior-based email, campaign tracking, dynamic landing pages, blog builder, social media scheduling, intelligent chatbots, CRM & sales automation, dynamic form builder, reporting and analytics, anonymous Visitor ID, and more. The platform is in use by SMBs and Enterprise companies, but SharpSpring’s prime customers are digital

How To Create Stunning Visuals For Instagram Stories

Instagram has more than 500 million active users every single day, which means at least half of the overall user base of Instagram view or creates stories every day. Instagram Stories is among the best ways you can use to connect with your target audience due to its incredible features that are ever-changing. According to statistics, 68 percent of millennials say that they watch Instagram Stories. With the high number of users following friends, celebrities,

Stop Updating Years in Business on Your WordPress Site with this Shortcode

One of the greatest things about WordPress is the flexibility to build out shortcodes. Shortcodes are basically substitution strings that you can insert into your content that renders dynamic content. I’m helping a client this week where they’re taking one of their products and rolling it out into a new domain. The site is hundreds of pages and has been quite an undertaking. As we’ve been working on the hit list of issues, one that

GoSite: An All-In-One Platform for Small Businesses To Go Digital

Integrations aren’t particularly easy between the services your small businesses need and the platforms that are available. For internal automation and seamless customer experience to work well can be out of budget for most small businesses. Small businesses need functionality that spans most platforms: Website – a clean website that’s optimized for local search. Messenger – the ability to effectively and easily communicate in real-time with prospects. Booking – self-service scheduling with cancelation, reminders, and