Email Marketing & Automation
Email marketing and marketing automation products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone.
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The NAR Lawsuit Will Transform Real Estate Marketing: What Real Estate Agents Must Do Today To Prepare
The lawsuit against the National Association of Realtors (NAR) and other real estate companies will significantly transform the industry and impact real estate marketing. To recap, a Missouri jury found NAR and others liable for collusion to maintain commissions, resulting in a nearly $1.8 billion damages verdict. This amount could potentially triple since the jury found that the defendants had…
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The Retail Revolution: 3 Ways AI Is Reshaping Customer Engagement
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over a year. At least, that’s what analysts and commentators had been predicting. However, buoyed by strong retail sales throughout the year, the US economy has come in for a so-called soft landing, and is headed…
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What Does $100,000 in Advertising Buy By Medium?
The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and Newspaper Advertising, as well as Direct Mail, Telemarketing, Search Engine Optimization, Pay Per Click Marketing, Email Marketing, and Web Content…
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Jobber: Commercial and Residential Service Estimates, Quotes, Scheduling, Invoicing, and Payments
My consulting firm has managed the marketing and integrations for several commercial and residential service companies. They all have one thing in common: the seamless experience they provide customers and the quality of the job they commit to is core to their business growth and success. In other words, when commercial and residential businesses make it easy to work with…
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How Does Email Work? Headers, Routing, and Technology
An email’s journey from the sender or their email service provider (ESP) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient’s inbox, diverting to the junk folder, or bouncing back to the sender temporarily (soft bounce) or permanently (hard bounce). Here’s a step-by-step breakdown…
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Make Yourself Indispensable To Potential and Current Employers With These Digital Marketing Courses and Certifications
It’s a challenging economy right now for marketing professionals. If you’re at risk of losing employment or you’ve been laid off and are job hunting, I’d encourage you to take the time to expand your knowledge of digital marketing beyond your expertise with some digital marketing courses and – ultimately – certifications. Too many professionals in the marketing industry see…
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Best WordPress Plugins For Business
This is a list of my recommended WordPress plugins for businesses to enhance and optimize their WordPress site into an inbound conversion site. I keep it up to date as new plugins are released.
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Seizing Market Potential Through Unified Commerce
In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…
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Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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Jeeng: Publisher Monetization and Extended Advertisement Reach Into Email
The publishing industry, grappling with the challenges posed by social media’s dominance and changing business models, finds itself in a difficult position. As the industry faces pressure from users reluctant to pay for content, a need for innovative solutions emerges. Jeeng offers a range of solutions specifically designed for publishers and advertisers. This solution empowers publishers to focus on their…
