Email Marketing & Automation
Email marketing and automation are powerful tools for businesses looking to engage with their audience, nurture leads, and drive conversions. By leveraging email campaigns and automated workflows, companies can deliver targeted, personalized messages to their subscribers at the right time and on the right device. Key subtopics within email marketing and automation include email service providers (ESP), email authentication, email deliverability, email list building, email design, segmentation, automation workflows, and email performance measurement. Implementing an effective email marketing and automation strategy can help you build stronger relationships with your customers, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how email marketing and automation can help you take your business to the next level.
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App: Import, Modify, or Build Your DMARC TXT Record from Scratch
Most teams publish a policy once and then stop looking at it. A phone number in the directory changes, a new sending service goes live, and the record at the DNS host still describes last year’s setup. A DMARC record…
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Exclaimer: One Template Applied For Every Email Signature in Your Organization
Every employee email leaves with a signature, and most of those signatures were pasted in by hand. Phone numbers go stale. Legal lines differ by office. A campaign banner shows up in one team’s mail and nowhere else. Marketing wants…
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Ask Martech v3.0: How I Built My Own Chatbot on WordPress Using Cloudflare
Martech Zone grew large enough to attract bots that were looking for nothing in particular. They fired random terms at WordPress search, a query string at the end of the address, and each request made the database scan the archive.…
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Knock: Deploy and Automate Product Messages Without a Custom Stack
A password reset, an onboarding note, and a product announcement shouldn't each be its own engineering project. In a lot of companies, they are. Engineering owns the template, the channel, and the send. A copy change waits on a deploy.…
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Email Signature Builder: With Light and Dark Mode Support
An email signature is a small HTML table, and that is why it so often looks wrong. A photo that was fine on a white screen turns into a dark box. A phone number inherits the mail app’s link color.…
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Email Marketing Benchmarks 2026: What 100+ Client Accounts Say About Revenue, Flows And Open Rates
Every email benchmark article quotes a different number, and most of them disagree with what marketers see in their own reporting. Part of that is definitional. Part of it is that the most widely reported metric in email has been…
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Optimizely: Intelligently Create, Scale, and Optimize Every Digital Experience
Marketing and product teams are usually asked to do two jobs that conflict. One job is to publish and keep publishing across a site, campaigns, and a store. The other is to prove that what shipped actually changed anything. The…
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Finding the Right Marketing Agency in the Era of AI
Nine in ten US marketing agencies use GenAI, and about half already use agentic AI in execution. Forrester Every agency website now looks like a senior team. Decks arrive overnight. Sample ads, outlines, and audit slides appear before the second…
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QuickSigner: Legally Binding E-Sign Without Envelope Caps
Contracts still stall in the last mile. Someone prints, signs, scans, and emails a blurry PDF, or the team pays enterprise envelope fees for a handful of documents a month. Signers get asked to create an account they will never…
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Resend: Transactional Email With a Developer-First API
Password resets, receipts, and onboarding sequences are the messages your product cannot afford to miss. When they land in spam, users assume the app is broken, support tickets pile up, and revenue that should have been automatic never shows up.…
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Building a Modern Customer Education Technology Stack
Most software companies find their customer education problem the same way: support tickets pile up, and nearly all of them are questions the product should have answered on its own. The instinct is to hire two more support reps. But…
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How AI Voice Agents Fit into a Modern Martech Stack
Marketing technology, or Martech, used to comprise multiple disconnected tools that helped companies reach their target audience and sell their products. For a while, this sector was considered the epitome of efficiency, but in recent years, Martech has started to…
