SlayerAI: Determining the Many Different Words you Need to Win

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI) product that predicts how engaging a headline is to a given audience. For example, it understands that denim daisy dukes are 15% more engaging than denim short shorts in the fashion market. Slayer processes text

How To Enable Automatic Google Analytics UTM Tracking in Salesforce Marketing Cloud

By default, Salesforce Marketing Cloud (SFMC) isn’t integrated with Google Analytics for appending UTM tracking querystring variables to each link. The documentation on Google Analytics integration typically points towards Google Analytics 360 integration… you may want to look at this if you really want to take your analytics to the next level since it allows you to connect customer site engagement from Analytics 360 into your Marketing Cloud reports. For basic Google Analytics Campaign Tracking integration,

DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange

It is of importance for marketers to establish 1:1 journeys with customers at scale, quickly, and efficiently. One of the most used marketing platforms used for this purpose is the Salesforce Marketing Cloud (SFMC). SFMC offers a wide range of possibilities and combines that multifunctionality with unprecedented opportunities for marketers to connect with customers across different stages of their customer journey. The Marketing Cloud will, for example, not only enable marketers to define their data

What is Email Authentication? SPF, DKIM, and DMARC Explained

When we work with large email senders or migrate them to a new email service provider (ESP), email deliverability is paramount in researching the performance of their email marketing efforts. I’ve criticized the industry before (and I continue to) because the permission of email is on the wrong side of the equation. If internet service providers (ISPs) wish to guard your inbox from SPAM, then they should be managing the permissions to getting those emails

Sellfy: Build Your Ecommerce Business Selling Products or Subscriptions In Minutes

Sellfy is an easy-to-use eCommerce solution for creators looking to sell digital and physical products as well as subscriptions and print-on-demand – all from one storefront. Whether it’s eBooks, music, videos, courses, merchandise, home decor, graphics, or any other type of business. Start easily – Create a store in a couple of clicks. Sign up, add your products, customize your store and you’re live. Grow big – Use built-in marketing features to grow your sales and business.