Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns

As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone with an address—whether it’s a full vacation home or just a spare bedroom—is well-positioned to capitalize on the trend. When it comes to short-term rental demand, there’s virtually no end in sight. Further, there’s no supply in

UltraSMSScript: Buy A Complete SMS, MMS, and Voice Marketing Platform With API

Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today… submit paperwork, have your data retention and privacy policies reviewed, sign off on SMS permissions. I’m not trying to understate the importance of compliance with this medium, but the frustration of migrating or integrating an SMS solution can be quite frustrating for a permission-based, legitimate marketer. The process for SMS Marketing is quite a

InboxAware: Email Inbox Placement, Deliverability and Reputation Monitoring

Delivering email to the inbox continues to be a frustrating process for legitimate businesses as spammers continue to abuse and damage the industry. Because it’s so easy and inexpensive to send email, spammers can simply jump from service to service, or even script their own sends from server to server. Internet service providers (ISPs) have been forced to authenticate senders, build reputations on sending IP addresses and domains, as well as do checks at each

How to Effectively Track Your Conversions and Sales in Email Marketing

Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way.  The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food chain. In fact, 73% of marketers still view email marketing as the most effective means

A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey

It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. If you don’t… and your competitors do… you’re going to miss your opportunity to establish your business

Image Compression Is A Must For Search, Mobile, And Conversion Optimization

When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye. Reducing the file size of an image can have quite a few advantages: Faster Load Times – loading a page faster has been known to provide a superior experience for your users where they won’t