Email Marketing & Automation
Email marketing and automation are powerful tools for businesses looking to engage with their audience, nurture leads, and drive conversions. By leveraging email campaigns and automated workflows, companies can deliver targeted, personalized messages to their subscribers at the right time and on the right device. Key subtopics within email marketing and automation include email service providers (ESP), email authentication, email deliverability, email list building, email design, segmentation, automation workflows, and email performance measurement. Implementing an effective email marketing and automation strategy can help you build stronger relationships with your customers, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how email marketing and automation can help you take your business to the next level.
-
When Do B2B Buyers Reply to Cold Email? What the 2026 Data Shows
Most advice on when to send a cold email is opinion dressed up as a rule. Someone had a good week on Tuesday mornings, and suddenly Tuesday mornings are a best practice. This article takes a different route and works…
-
Marblism: Hire an AI Team for the Work You Keep Dropping
The day starts in the inbox, moves to a social post that never went out, and ends with a missed call and a follow-up that slipped. Search articles wait. The website is a year out of date. Contracts sit unread…
-
Which US Businesses Are Hardest to Email? Data on 100+ Trades
Almost every US business lists a phone number. Far fewer publish an email address, and the gap depends heavily on the trade. In SphereScout's October 2026 snapshot of public US business listings, the share with a public email address ranges…
-
How to Write a Data Breach Notification Email Customers Actually Read
Most data breach notification emails fail before anyone reads the second sentence. They arrive from an address customers don't recognize, carry a subject line that sounds like a scam, and ask people to click a link right after telling them…
-
The Power of Handwritten Thank-You Cards for Online Stores
Inboxes are full, and most emails look the same. A subject line, a logo, a button. After a few years, people stop seeing the message. They are not ignoring you on purpose. The screen has trained them not to look.…
-
ScaledMail: Cold Email Inboxes That Reach the Inbox
Cold email dies in the spam folder before the sentence is the problem. Business-to-business (B2B) teams send from the same domain they use for customers, invoices, and password resets. One rough month, and the messages that matter stop arriving. A…
-
App: Import, Modify, or Build Your DMARC TXT Record from Scratch
Most teams publish a policy once and then stop looking at it. A phone number in the directory changes, a new sending service goes live, and the record at the DNS host still describes last year’s setup. A DMARC record…
-
Exclaimer: One Template Applied For Every Email Signature in Your Organization
Every employee email leaves with a signature, and most of those signatures were pasted in by hand. Phone numbers go stale. Legal lines differ by office. A campaign banner shows up in one team’s mail and nowhere else. Marketing wants…
-
Customer.io: Lifecycle Marketing, Explained
Lifecycle marketing is the work of staying with a customer after the first conversion. The purchase, trial, or signup starts the relationship; it doesn't end it. From there, the job is to help the person reach value, come back, and…
-
Ask Martech v3.0: How I Built My Own Chatbot on WordPress Using Cloudflare
Martech Zone grew large enough to attract bots that were looking for nothing in particular. They fired random terms at WordPress search, a query string at the end of the address, and each request made the database scan the archive.…
-
Knock: Deploy and Automate Product Messages Without a Custom Stack
A password reset, an onboarding note, and a product announcement shouldn't each be its own engineering project. In a lot of companies, they are. Engineering owns the template, the channel, and the send. A copy change waits on a deploy.…
-
Email Signature Builder: With Light and Dark Mode Support
An email signature is a small HTML table, and that is why it so often looks wrong. A photo that was fine on a white screen turns into a dark box. A phone number inherits the mail app’s link color.…
