Send Email Via SMTP In WordPress With Google Workspace and Two-Factor Authentication

Reading Time: 3 minutes I’m a huge proponent of Two-Factor Authentication (2FA) on every platform that I’m running. As a marketer that works with clients and client data, I simply can’t be too careful about security so the combination of different passwords for every site, using Apple Keychain as a password repository, and enabling 2FA on every service is a must. If you’re running WordPress as your content management system, the system is typically configured to push email messages

Acronyms and Abbreviations in Sales, Marketing, MarTech, and Technology

Reading Time: 20 minutes It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (Numeric) 2FA – Two-Factor Authentication: is an extra layer of protection used to ensure the security of online accounts beyond just a username and password. The user enters the

Cheetah Digital: How to Engage Customers In The Trust Economy

Reading Time: 3 minutes Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should have at the forefront of their strategy. Value Exchange With individuals exposed to more than

3 Strategies for Email Marketing Sequences That Increase Conversion Rates

Reading Time: 3 minutes If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it’s not time to actually convert. It’s only anecdotal, but I’ll describe my own patterns when researching a platform or shopping online: Pre-purchase – I’ll review websites and social media to find as much information I can about