As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues. For over a decade, tens of thousands of administrators in over 20 countries across the world have trusted Validity to regain integrity with their CRM data. The Validity platform includes: Validity DemandTools – No organization is immune to dealing with challenges of keeping their database
Why You Should Be Using Image Compression
When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. I was speaking with Caleb Lane, a WordPress security and optimization consultant, and he noticed that the image sizes on our site were quite large (in addition to numerous other issues he’s going to help us optimize). Thanks to Erik Deckers for the introduction! Having large images doesn’t mean that you need to have large image sizes. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the
Dynamic Yield: AI-Powered Omnichannel Personalization Technology
Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are considering personalization for the first time. Some are deploying simple email personalization. Some want to move into sophisticated segmentation strategies. The top companies prioritize personalization as more than a mere tactic, but as key to
Where to Promote Your Startups, Apps or Tools: A Huge List of 68 Resources
Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and it got me started on building a complete list. With the incredible selection of tools available, marketers are at a distinct advantage to find
What is Mobile Marketing Automation?
eMarketer suggests that Traditional digital marketing is often targeted and designed for the stationary desktop user; as a result, it has limitations with mobile-only users. One key aspect, of course, is their geographic mobility. That’s where mobile marketing automation (MMA) comes in. What is Mobile Marketing Automation? MMA is designed to work with all the complexities of mobile technology. Mobile users behave differently and want different things than desktop users, and MMA can help you optimize your campaigns for them. It can do many of the same things as traditional marketing automation. You can use