Why You Should Never Buy A New Website Again

This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a new website. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as a static project that has a start and an endpoint. It’s not… it’s a medium

Building Value into Every Step of Your Customer Journey

Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment.  It’s also just the beginning. Forward-thinking marketing teams take an ongoing approach to managing the customer journey. But the hand-offs between traditional tools can leave

Moz Local: Maximize Your Local Online Presence Through Listing, Reputation, and Offer Management

As a majority of people learn about and find local businesses online, a robust online presence is essential. Accurate information about the business, good quality photos, the latest updates, and responses to reviews help people learn more about your business and often determine whether they choose to purchase from you or your competitor. Listing management, when combined with reputation management, can help local businesses improve their online presence and reputation by enabling them to manage some of the

ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration

One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty easy to put very specific, tagged content, in your emails rather than your entire blog’s

Adding an Email Preheader Increased My Inbox Placement Rate by 15%

Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single subscriber… and those rules are never actually communicated to the

Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns

As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone with an address—whether it’s a full vacation home or just a spare bedroom—is well-positioned to capitalize on the trend. When it comes to short-term rental demand, there’s virtually no end in sight. Further, there’s no supply in

UltraSMSScript: Buy A Complete SMS, MMS, and Voice Marketing Platform With API

Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today… submit paperwork, have your data retention and privacy policies reviewed, sign off on SMS permissions. I’m not trying to understate the importance of compliance with this medium, but the frustration of migrating or integrating an SMS solution can be quite frustrating for a permission-based, legitimate marketer. The process for SMS Marketing is quite a