Sales Enablement

Sales enablement technologies, including customer relationship management platforms, allow companies to collect, identify and research prospects, assisting them to prepare for sales-related activity and more efficiently and effectively communicate their benefits and features to the client.

  • What is a Request for Proposal (RFP)?

    What Is A Request For Proposal (RFP)? Downsides, Best Practices, and Technology

    A Request for Proposal (RFP) is a formal document used by organizations to solicit bids from potential vendors or service providers for a specific project, product, or service. The RFP process allows organizations to compare various solutions, pricing, and expertise offered by different vendors before making a decision. RFPs are typically used for complex projects or when the organization requires…

  • Video in HTML Email Best Practices

    Sendspark: Best Practices And Fallback Methodologies for Video In HTML Emails

    Getting the attention of your subscribers is becoming more and more difficult, necessitating strategies like interactive elements to entice a subscriber to engage with each email. One strategy that’s been growing in popularity is the use of videos in email. Video Support In HTML Email It’s important to note that when we say video in email, what we are really…

  • Termshub: Legal Compliance Platform for Sites and Online Stores

    Termshub: Ensure Your Site or Online Store Is Compliant Without Spending A Fortune On Legal Fees

    As with any business, we have some great attorneys that we can contact regarding legal advice. It’s not inexpensive, though. Ensuring a client is fully compliant with all of the proper, documented policies and disclosures across their web properties can easily run up our legal fees into the tens of thousands of dollars. Legal advisors, contract reviews, and written policies…

  • Synthesia - AI Avatar Video Creation From Text (text to speech)

    Synthesia: Turn Your Product Marketing, How-To Articles, or Training Content Into Engaging AI Avatar-Driven Multi-Language Video

    If you’ve ever developed professional sales and marketing presentations or training videos, you know how resource-driven, time-consuming, and expensive the process can be. Once your script is finalized… setting up a scene with great lighting and audio, finalizing and negotiating your on-camera talent, and then editing and producing a great video is no small feat. And, if your company is…

  • Accrisoft Freedom Membership CMS, CRM, Event Management, and Member Management Platform

    Accrisoft Freedom: Websites and Mobile Apps for Your Membership Organization

    Accrisoft Freedom is a content management system (CMS) and management platform designed to cater specifically to the needs of membership-based organizations. This includes non-profit organizations, chambers of commerce, trade associations, and other similar entities. With a focus on mobile-first, Accrisoft Freedom offers an extensive range of features and functionality to help your membership organization build and maintain your website, while…

  • Close Inside Sales CRM and Sales Automation Platform

    Close: The Inside Sales CRM and Sales Automation Platform For Fast, Agile Teams

    Close is a Customer Relationship Management (CRM) and Automation platform designed specifically for sales teams. Close streamlines and improves the sales process, enabling businesses to close deals faster and more efficiently. Close primarily helps small to medium-sized businesses (SMBs) and startups that have a focus on B2B sales. It is especially beneficial for sales-driven organizations with inbound sales teams who…

  • Digital Transformation: Set Expectations, Deliver Customer Experiences

    Digital Transformation: Set Expectations But Deliver Experiences

    Within the digital transformation realm, the use cases out in the marketplace for platforms and services are so outlandish that I often find most of my time tempering impressionable clients. If you’ve never worked at an enterprise software company or service provider, you should understand how the process works.  While working on hundreds or even thousands of clients, an account…

  • Successful Email Sales Outreach Tips and Strategies

    5 Predictions for Successful Email Outreach in 2023

    Email outreach has become a cornerstone of many marketing strategies in today’s digital age. But as we look ahead to 2023, what can we expect from this powerful tool? This article will explore five predictions for successful email outreach in the coming year. From personalization to automation, these trends are set to shape the way businesses connect with their audiences…

  • Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization

    Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization

    As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple ecommerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block that had additional details about the products. If we published the section in the default region,…