Reading Time: 8 minutes If you’re involved in any B2B organization, you’ll be quick to learn that lead generation is an essential part of doing business. In fact: 62% of B2B professionals said that increasing their lead volume is the top priority. Demand Gen Report However, it’s not always easy to generate enough leads to guarantee a quick return on investment (ROI)—or any profitability, for that matter. A whopping 68% of businesses reported struggling with lead generation, and another
Online Sites Where You Can Find, Compare, Or Promote SaaS Platforms or Apps
Reading Time: 4 minutes Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts I have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales and he shared a few of his favorites and it got me started on building a
15 Questions You Should Ask About Their API Before Selecting A Platform
Reading Time: 3 minutes A good friend and mentor wrote posed a question to me and I’d like to use my responses for this post. His questions were a little more focused on one industry (Email), so I’ve generalized my responses to all APIs. He asked what questions a company should ask a vendor about their API before making a selection. Why Do You Need APIs? An application programming interface (API) is the interface that a computer system, library,
5 Reasons for B2B Marketers to Incorporate Bots In Their Digital Marketing Strategy
Reading Time: 6 minutes The internet conveniently describes bots to be software applications that run automated tasks for companies over the internet. Bots have been around for quite some time now, and have evolved from what they first used to be. Bots are now tasked with carrying out a wide array of tasks for a diverse list of industries. Regardless of whether we are aware of the change or not, bots are an integral part of the marketing mix currently. Bots
Gated Content: Your Gateway to Good B2B Leads!
Reading Time: 3 minutes Gated content is a strategy used by many B2B companies to give away good and meaningful content to get some good leads in exchange. Gated content cannot be directly accessed and one can get it after exchanging some important information. 80% of B2B marketing assets are gated; as gated content is strategic to B2B lead generation companies. Hubspot It is important to know the significance of gated content if you are B2B enterprise and such