According to a recent survey by InsideView of sales and marketing leaders, And the According to InsideView, by answering these three questions, smart B2B companies are unleashing their revenue growth: Who are my best customers? What are the new geographies and industries where I can expand? Are we going after the right customers and the right revenue? This is a major reason why account-based marketing has exploded in popularity amongst B2B companies. B2B companies have always researched and targeted great prospective clients – but these platforms enable their ability to score, track, market, and close those
Templafy: Governance and Productivity Across Documents, Presentations and Emails
As you look within your organization to find opportunities, they’re often in the hand-off of information. From marketing to sales, sales to clients, clients back to sales, and then sales back to marketing. In a digital world, all of this data copying, editing, and pasting is absolutely unnecessary. Templates can be developed for every process and every team to ensure compliance, brand consistency, and the highest quality documents are distributed. Templafy is used by brands worldwide to solve. what they refer to as, Document Anarchy. Here’s how Templafy makes it easy for everyone to stay
Where to Promote Your Startups, Apps or Tools: A Huge List of 68 Resources
Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and it got me started on building a complete list. With the incredible selection of tools available, marketers are at a distinct advantage to find
AutoPitch: Email Automation for Sales Development Representatives
There are plenty of times where sales representatives have a great list, but the effort needed to send an email one at a time takes far too much effort. AutoPitch integrates directly with your email, enables templating, and then reports back on any activity or engagement regarding those emails. You can even setup sequenced sends to your list. Pulling a cold lead list into an email platform can get a company in quite a bit of trouble with their provider. AutoPitch allows you to connect and send personalized emails directly through your office account. Lead
SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction
As this video from SalesRep shows, a huge portion of outbound sales time is spent connecting or scheduling to connect with a customer. SalesRep utilizes call automation with an autonomous, natural language processessing platform to take that effort off of your sales team’s back, enabling them to focus all of their attention on the sale – not the connection. The platform allows clients to build out scheduled processes utilizing email, voice, and SMS text messaging. A simple push of a button in your CRM starts the follow up process for every lead your sales person