For quite a long time, I was only trying to consult with funded startups and large enterprise clients because I knew I’d be able to move the conversion needle dramatically with companies that had resources and time to capture market share. Last year, for the first time, I decided to apply the same techniques that I used for those companies with regional, small companies… and it’s had a dramatic impact on improving their organic search rankings and conversions. At the core of the strategy is dropping the content production line and, instead, developing a content
What is Direct Response Copywriting? How to Write Copy that Converts
The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner far more attention. On a side note, I still aspire to be a great writer. I’ve been writing for 10 years and continue to learn. Koeppel Direct’s recent infographic, Direct Response Copywriting: Crafting Copy that Converts,
How Your MarTech Stack Fails to Serve the Customer
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is similar to comparing that of quill and parchment paper writing to the evolution of the first printing press. The changes
Snowflake Describes How They Transformed Their Sales with Account-Based Marketing #CONEX
I’m up in Toronto in attendance at Uberflip’s Content Experience conference. Today, we spend the day at Uberflip’s beautiful headquarters and listened to some great speakers. One session that had quite an impact on me was Snowflake’s ABM Director, Daniel G. Day, speaking to how he’d developed an ABM program that’s skyrocketed Snowflake’s sales results. @uberfliphq overflow section for #CONEX is hopping! Beautiful HQ here in #Toronto #torontotech A post shared by Douglas Karr (@dknewmedia) on Aug 20, 2018 at 2:26pm PDT Overall, Snowflake has had 10x growth. Daniel made sure to add that this
Where to Promote Your Startups, Apps or Tools: A Huge List of 69 Resources
Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and it got me started on building a complete list. With the incredible selection of tools available, marketers are at a distinct advantage to find