Digital marketers focus much of their energy on driving traffic back to their website. They invest in advertisements on social media and other mediums, develop helpful content to drive inbound leads, and optimize their website so it ranks higher in Google searches. Yet, many don’t realize that, despite their best efforts, they are massively under-utilizing their website. Sure, increasing site traffic is an important part of an overall marketing strategy, but it won’t mean much
Phonesites: Create Sales Funnel Websites and Landing Pages in Minutes Using Your Phone
This might really anger some folks in my industry, but many companies simply don’t have a model that supports the investment into a massive site deployment and content marketing strategy. I know quite a few small businesses that still go door-to-door or depend on word-of-mouth to support an impressive business. Phonesites: Launch Pages In Minutes Every business has to balance its owner’s time, effort, and investment to produce the most efficient sales process to bring
Hippo Video: Boost Sales Response Rates With Video Selling
My inbox is a mess, I’ll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out are personalized video emails that have been sent to me. Seeing someone speak to me personally, observing their personality, and quickly explaining the opportunity for me is engaging… and I’m certain that I respond more
Salesflare: The CRM for Small Businesses And Sales Teams Selling B2B
If you’ve spoken to any sales leader, implementation of a customer relationship management (CRM) platform is a must… and typically also a headache. The benefits of a CRM far outweigh the investment and challenges, though, when the product is easy to use (or customized to your process) and your sales team sees the value and adopts and leverages the technology. As with most sales tools, there’s a huge difference in the features needed for a
The Power of Data: How Leading Organizations Leverage Data As A Competitive Advantage
Data is the current and future source of competitive advantage. Borja Gonzáles del Regueral – Vice Dean, IE University’s School of Human Sciences and Technology Business leaders completely understand the importance of data as a fundamental asset for their business growth. Although many have realized its significance, most of them still struggle to understand how it can be utilized to derive improved business outcomes, such as converting more prospects into customers, enhancing brand reputation, or
