Brands must break down online and offline silos to meet consumer expectations. As the old adage goes, A rising tide lifts all boats. The same principle applies to effective consumer marketing. A powerful broadcast campaign can multiply the impact of other marketing activities, from increasing your website and search traffic to boosting your social media engagement and public relations buzz. Savvy marketers have realized this for years and deployed multimedia strategies to take advantage of
Who Will Build Your Next Website?
I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn’t his qualifications, the issue was confusion within our industry. For the last two decades, I’ve sat on all sides of the online marketing wall – including consulting on and
Playoff: Add a Gamification Layer Into Any System
Implementing gamification strategies is a great way of motivating your target to move to the next level. If you have an existing software or process that you would like to add a layer of gamification to and you don’t have the time to have your own team of developers build a full solution, then Playoff provides a rapid, ideal alternative. Playoff is a powerful rules engine that can be easily integrated via SDK API into any