Martech Authors

The authors of Martech zone are a collection of business, sales, marketing, and technology professionals who collectively provide expertise in a number of areas, including brand marketing, public relations, pay-per-click marketing, sales, search engine marketing, mobile marketing, online marketing, ecommerce, analytics, usability, and marketing technology.

Here are the latest contributing authors:

Douglas Karr

Douglas Karr 

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

Latest Post: If You Don’t Know What a WordPress Child Theme is…
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Jenn Lisak Golding 

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.

Latest Post: 10 Steps to Managing Crisis Communications
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Adam Small 

Adam Small is the CEO of AgentSauce, a full-featured, automated real estate marketing platform integrated with direct mail, email, SMS, mobile apps, social media, CRM, and MLS.

Latest Post: Sales, Marketing, MarTech, and Technology Acronyms and Abbreviations
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Chris Bross 

Chris is a partner of EverEffect, specializing in Pay Per Click Account Management, SEO Consulting and Web Analytics. Chris has over 16 years of Internet experience with Fortune 500 companies and expertise directing and implementing online experiences to promote business, products and services. Chris' specialties include; Customer Online Self-Service, Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-commerce, Online Customer Acquisition, Conversion Tactics, Developing Internet Strategies, Online ROI Measurement.

Latest Post: Paid Search: 10 Steps to Winning Pay Per Click Conversions
Brian Bowman

Brian Bowman 

Brian Bowman is the Founder and CEO of ConsumerAcquisition.com, a marketing technology firm proving technology and services to Facebook and Instagram advertisers. He has profitably managed over $1B in online advertising spend and product development for leading online brands including Disney, ABC, Match.com and Yahoo!.

Latest Post: Apple iOS 14: Data Privacy and the IDFA Armageddon
Hardik Oza

Hardik Oza 

Hardik Oza is an SEO practitioner with more than 9 years of experience. He helps companies to grow their businesses. He shares his thoughts on additional publications like SEMrush, Search Engine People, and Social Media Today. Follow him on Twitter @Ozaemotion.

Latest Post: How To Create Stunning Visuals For Instagram Stories
Jeff Kupietzky

Jeff Kupietzky 

Jeff serves as CEO of PowerInbox, an innovative technology company helping companies monetize their email newsletters through dynamic content. Before joining PowerInbox, Jeff served as President and CEO at Oversee.net, managing worldwide operations and building Oversee's owned and operated portfolio of domain names into one of the world’s largest, establishing the company as the leader in Internet real estate. Under his leadership, the company diversified into lead generation, building several high growth and high margin businesses. Before that, Kupietzky served in leadership positions with X1 Technologies, Digital Insight (Intuit), Siebel Systems (Oracle), and Loudcloud/Opsware (Hewlett-Packard). Jeff began his career as a consultant for McKinsey & Co., developing business strategies for software, insurance and banking clients. A frequent speaker at Digital Media conferences, he has also been featured on CNN, CNBC, and in many news and business magazines.

Latest Post: 3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue
Ravi Chalaka

Ravi Chalaka 

Ravi Chalaka is the CMO of Jifflenow and a Marketing and Business Development expert, who creates and executes business strategies, generating demand and raising brand/product awareness in competitive markets. As VP of Marketing at both large and small technology companies, Ravi built strong teams and brands and enabled faster revenue growth for a wide range of solutions based on Big Data, SaaS, AI and IoT software, HCI, SAN, NAS. Ravi has MBA degrees in Marketing and Finance and is an expert industry spokesperson and presenter

Latest Post: MQLs Are Passé – Are You Generating MQMs?
Michael Della Penna

Michael Della Penna 

Michael Della Penna is Chief Strategy Officer at InMarket. Michael has over 25 years of experience working in the data, digital advertising, and marketing industry. Michael has been recognized as one of B-to-B Magazines “100 Most Influential People in Business-to-Business and Interactive Marketing” five times for his ongoing contributions to establishing digital marketing best practices.

Latest Post: Your Brand Playbook For Delivering a Successful 2020 Holiday Season
Kenny Katzgrau

Kenny Katzgrau 

Kenny Katzgrau is the CEO of Broadstreet Ads and the author of Ten Advantages: How Magazine and Hyperlocal News Publishers Will Win in the Era of Google and Facebook.

Latest Post: Publishers Are Letting Adtech Kill Their Advantages
Tim Duncan

Tim Duncan 

Tim Duncan is the Product Growth Practice Lead at Bottle Rocket, focusing on helping brands increase value actions within their customer experience through the optimization of acquisition, conversion, engagement and retention metrics. Prior to Bottle Rocket, Tim worked at IBM as a Business Process Management Consultant, and graduated from the University of Oklahoma with a degree in Civil Engineering.

Latest Post: Creating A Digital Roadmap For Forward-Looking Businesses
Dhruv Mehta

Dhruv Mehta 

Dhruv Mehta is a Digital Marketing Professional and provides solutions in the digital era. In his free time, he loves to write on tech and marketing. He is a frequent contributor to Tweak Your Biz.

Latest Post: Acquire.io: A Unified Customer Engagement Platform
James Ellaby

James Ellaby 

James is a trained journalist with over 15 years of experience writing about business, entertainment, and technology.

Latest Post: Facebook Shops: Why Small Businesses Need To Get Onboard
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Sheryl Jones 

Sheryl is the Sr. Marketing Specialist at Uplers who has great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.

Latest Post: The Best Tools for Woocommerce Email Marketing
Rachel Skroback

Rachel Skroback 

Rachel Skroback is the Content Writer at FormAssembly.

Latest Post: 5 Essential Features to Look for in an Online Form Building Platform
Izabelle Hundrev

Izabelle Hundrev 

Izabelle Hundrev is a Chicago-based content writer at Directive. A lifelong lover of reading and writing, she graduated with a degree in journalism from the University of Missouri in 2017. After graduation, Izabelle embarked on a career in B2B sales where she specialized in business development. After 1.5 years in sales, she returned to her journalistic roots and made the career transition to content marketing.

Latest Post: The Ultimate Tech Stack for High-Performing Marketers
Ajoy Krishnamoorthy

Ajoy Krishnamoorthy 

Ajoy has more than 15 years of experience in the industry in technical, marketing, and leadership roles. Prior to Acumatica, Ajoy was at Microsoft driving business success across a wide range of product management and marketing roles most recently serving as Director for OEM Segment Marketing where he and his team were responsible for the go-to-market strategy across commercial and consumer audiences.

Latest Post: Why Sales and Marketing Teams Need Cloud ERP
Lindsay Duran

Lindsay Duran 

Lindsay Duran is the chief marketing officer at Zilliant, where she is responsible for accelerating growth strategies, demand generation, product marketing, corporate communications, sales enablement, and market positioning. A veteran in sales and marketing, Duran has worked directly with B2B companies to identify and resolve unique pricing, sales, and revenue challenges.

Latest Post: The Future of B2B Sales: Blending Inside & Outside Teams
Ash Munshi

Ash Munshi 

Before joining Pepperdata, Ash was executive chairman for Marianas Labs, a deep learning startup sold in December 2015. Prior to that, he was CEO for Graphite Systems, a big data storage startup that was sold to EMC DSSD in August 2015. Ash also served as CTO of Yahoo, as a CEO of both public and private companies, and is on the board of several technology startups. Ash attended Harvard University, Brown University, and Stanford University.

Latest Post: Maximizing Big Data Value with Pepperdata’s Big Data Stack Optimization and Automated Tuning
Tunio Zafer

Tunio Zafer 

Tunio Zafer is the CEO of pCloud AG - the company that develops and provides the pCloud storage platform. He has over 18 years of management and marketing experience in the field of technology, and has participated in a number of successful business projects such as MTelekom, Host.bg, Grabo.bg, Mobile Innovations JSC and others. As a leader and manager of the cloud storage company, Tunio promotes innovation in areas such as security and cost-effectiveness to end users. Tunio encourages forward-thinking throughout his team, working to make a significant impact on the rapidly growing IT market, for individuals and business alike.

Latest Post: The Importance Of Collaboration For Marketers In Lockdown
Roman Sulla

Roman Sulla 

Roman entered the world of digital data in 2013. He has managed to take part in a lot of directions: front-end developer, front-end lead, development lead, product owner, and Head of Product. As such, he participated in developing a click tracker; CRM-tools for agencies; tools to organize and evaluate the media-buying processes; and a public web-service to connect buyers and customers and to ensure effective interactions between them. Since 2019 he has been working on JustControl.it

Latest Post: JustControl.it: Automate Attribution Data Collection Across Channels
Madelyn Wing

Madelyn Wing 

Madelyn Wing is the director of product and customer marketing at CallRail and has a love for all things inbound and digital marketing. With a background in customer success and community building, Madelyn now focuses her time on helping buyers discover great technology products that solve their most perplexing marketing problems. As a self-proclaimed digital nerd, she loves to connect the dots between data to help small businesses increase online conversions and produce powerful results.

Latest Post: Facebook’s Latest Features Help SMBs Survive COVID-19
Tom Siani

Tom Siani 

Tom is an online marketing expert with more than 5 years of experience in this digital industry. He is also collaborating with some well-known brands in order to generate traffic, create sales funnels, and increase online sales. He has written a considerable number of articles about social media marketing, brand marketing, blogging, search visibility, etc.

Latest Post: Infographic: How Social Networks Influence Our Lives
Hannah O’Brien

Hannah O’Brien 

Hannah O’Brien writes for the digital marketing agency Aumcore, which specializes in generating the prime digital experience paired with a top-notch content marketing plan.

Latest Post: Why Real-Time Marketing Has Become More Essential in The COVID Era
Rasheed Ahamed

Rasheed Ahamed 

Rasheed Ahamed works as Organic Growth Lead at Automatad, Inc. Automatad is a digital media products Co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.

Latest Post: What are the Highest CTR Mobile and Desktop Display Ad Sizes?
Harleen Dorka

Harleen Dorka 

Harleen Dorka is an experienced content writer who focuses predominately on topics relating to digital means of communication and consumption. She has a particular flair for bringing thought leadership ideas and concepts to life in the written word by creating well-structured and researched features across a range of industries incorporating: marketing and social media, consumer trends, technological innovation, retail and branding plus many other sectors.

Latest Post: Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing
Larizza de Vera

Larizza de Vera 

Larizza is a freelance writer who lives in the Philippines. She wrote several articles for the Asian Journal newspaper, and she just recently worked with an Intellectual Property law firm headquartered in Singapore and plans on pursuing a future career in IP law.

Latest Post: A Guide for Marketers About Intellectual Property (IP)
Tricia Gellman

Tricia Gellman 

Tricia Gellman is CMO of Drift, the revenue acceleration platform. A 3x CMO (formerly of Checkr and Salesforce Canada), Tricia is the author of CMO 3.0 monthly newsletter, and host of the CMO Conversations podcast.

Latest Post: The New Marketing Mandate: Revenue, Or Else
Ron Gold

Ron Gold 

Ron Gold is president and CEO of Marketing Works, a full-service public relations and marketing firm based in East Setauket, N.Y. He is also the founder and co-host of The Nonprofit Voice radio show on 103.9 FM LI News Radio.

Latest Post: 5 Tips For Dealing With The Media As An Expert Source
Shafqat Islam

Shafqat Islam 

Shafqat Islam is the cofounder and CEO of Welcome, a NewsCred brand.

Latest Post: The Tech Effect: Martech is Doing the Exact Opposite of its Intended Purpose
David Finkelstein

David Finkelstein 

David Finkelstein is an internet pioneer, tech entrepreneur and founder of numerous internet companies dating back to the earliest days of the internet in 1994. He currently serves as the Co-Founder and CEO of BDEX, the first and the largest consumer data exchange platform in the U.S.

Latest Post: SkAdNetwork? Privacy Sandbox? I stand with MD5s
Tim Beveridge

Tim Beveridge 

Tim is a leading strategic consultant with over 20 years’ experience working at the intersection of marketing and technology. Passionate about driving better customer experiences and stronger business results, Tim joined Silverbullet as GM of Strategic Consulting in December 2019.

Latest Post: Contextual Targeting: Building Brand Safety In A Cookie-less Era
Adrian Chang

Adrian Chang 

Adrian Chang, senior director of customer engagement at Informatica, is an enterprise work management pioneer. He is an award-winning leader in B2B demand generation, customer success, and digital marketing, and he’s revolutionizing how work gets done.

Latest Post: Harness Unprecedented Times to Reshape How We Work
Jeremy Levy

Jeremy Levy 

Jeremy Levy co-founded Indicative with friend and social media pioneer Andrew Weinrich after finding the need for quality customer data while running MeetMoi, a location-based dating app they sold to Match.com. The duo also founded Xtify, a mobile notification tool they sold to IBM.

Latest Post: Indicative: Customer Analytics With Actionable Insights
Elma Beganovich

Elma Beganovich 

Ms. Beganovich leads A&E’s efforts in building the list of world-renowned partners and clients. Her area of expertise includes identifying roles that A&E can play for a variety of brands in different industries, as well as developing the terms and scope of those partnerships.

Latest Post: How Might Augmented Reality Affect Influencer Marketing?
Mahendra Alladi

Mahendra Alladi 

Mahendra is the Founder and CEO of accelQ, a cloud-based continuous testing platform that seamlessly automates API and web testing without writing a single line of code.

Latest Post: Using Automated Testing to Improve the Salesforce Experience
Vivek Sriram

Vivek Sriram 

Prior to joining Lucidworks, Vivek led product and business development for the search business at Amazon Web Services, where he co-created Amazon Elasticsearch Service and helped grow the search business from inception to large scale. In his 20+ years in software Vivek served in engineering, business development, and product roles at various companies including Vizu (acquired by Nielsen), Aggregate Knowledge (acquired by Neustar), and SBI Razorfish.

Latest Post: Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box