Martech Authors

The authors of Martech zone are a collection of business, sales, marketing, and technology professionals who collectively provide expertise in a number of areas, including brand marketing, public relations, pay-per-click marketing, sales, search engine marketing, mobile marketing, online marketing, ecommerce, analytics, usability, and marketing technology.

Here are the latest contributing authors:

Douglas Karr 

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

Latest Articles: How To Combine Posts and Custom Post Types In WordPress Queries and RSS Feed

Jeff Kupietzky 

Jeff serves as CEO of Jeeng, an innovative technology company helping companies monetize their email newsletters through dynamic content. A frequent speaker at Digital Media conferences, he has also been featured on CNN, CNBC, and in many news and business magazines. Jeff earned an MBA with high distinction from Harvard Business School and graduated Summa Cum Laude with B.A. in Economics from Columbia University.

Latest Articles: Publishers: Paywalls Need to Die. There’s a Better Way to Monetize

Katarzyna Banasik 

Digital marketing professional and product manager. Interested in digital product management and marketing — everything from software building trends, project management techniques, UX trends to marketing strategies.

Latest Articles: Voucherify: Launch Personalized Promotions With Voucherify’s Free Plan

Alexander Frolov 

Alexander is CEO and co-founder at HypeAuditor. Alex has been recognized multiple times on the Top 50 Industry Players List by Talking Influence for his work to improve transparency within the influencer marketing industry. Alex is leading the way in improving transparency within the industry and created the most advanced AI-based fraud-detection system to set the standard for making influencer marketing fair, transparent, and effective.

Latest Articles: How to Successfully Communicate with Influencers

Tunio Zafer 

Tunio Zafer is the CEO of pCloud AG - the company that develops and provides the pCloud storage platform. He has over 18 years of management and marketing experience in the field of technology, and has participated in a number of successful business projects such as MTelekom, Host.bg, Grabo.bg, Mobile Innovations JSC and others. As a leader and manager of the cloud storage company, Tunio promotes innovation in areas such as security and cost-effectiveness to end users. Tunio encourages forward-thinking throughout his team, working to make a significant impact on the rapidly growing IT market, for individuals and business alike.

Latest Articles: 5 Considerations When Selecting Cloud Storage To Maximise Collaboration And Productivity

Juli Greenwood 

With 20 years of experience in marketing, Juli heads up Cloudinary's global communications and customer marketing program. Before joining Cloudinary, Juli ran her own integrated marketing consultancy where she developed and executed successful marketing programs for tech and healthcare companies and nonprofits, managing everything from branding and PR to content marketing and events.

Latest Articles: Brands Eager for Engagement Should Do These Three Things

Zara Ziad 

Zara Ziad is a product marketing analyst at Data Ladder with a background in IT. She is passionate about designing a creative content strategy that highlights real-world data hygiene issues faced by many organizations today. She produces content to communicate solutions, tips, and practices that can help businesses to implement and achieve inherent data quality in their business intelligence processes. She strives to create content that is targeted towards a wide array of audiences, ranging from technical personnel to end-user, as well as marketing it across various digital platforms.

Latest Articles: The Power of Data: How Leading Organizations Leverage Data As A Competitive Advantage

Eric Tejeda 

Eric Tejeda is the Marketing Director for PossibleNOW. Eric drives the organization’s growth objectives by launching new products and services, promoting thought leadership, building brand awareness, and driving lead generation. Eric has deployed a marketing technology stack that honors customer’s wishes, provides information that is relevant, and builds trust. For more information visit www.possiblenow.com.

Latest Articles: Maximize Your 2022 Marketing Efforts with Consent Management

Thea C. Myhrvold 

Thea C. Myrhvold is a globally recognized founder and CEO of GETBee, a B2B knowledge-sharing platform designed to improve consumer shopping experiences and transform the future of work. With a track record of accomplishment in technology and innovation for more than 10 years, she is known for strong leadership and communication skills with an innate ability to build and scale technology startups.

Latest Articles: Why An Emotional Connection Will Be Key In This Holiday Season’s Sales Success

Stephanie Shreve 

Stephanie Shreve is Vice President of Partner Engagement at PowerChord. She is a software and digital marketing executive with 20+ years experience leading high performing teams to support global brands and strategic partners. With a track-record of performance, Stephanie strives to build strong relationships with customers to create solutions that drive business results. She embraces the opportunities presented by emerging technologies to reach new markets and grow business.

Latest Articles: PowerChord: Centralized Local Lead Management and Distribution for Dealer-Distributed Brands

Henry Bell 

Henry Bell is the Head of Product at Vendorland. He is a business technologist driving transformative growth through digital technology strategies. Henry is a highly analytical and collaborative problem solver with outstanding cross-functional skills in product leadership, application management, and data analytics.

Latest Articles: The New Face of E-Commerce: The Impact of Machine Learning in the Industry

Nick Wentz 

Nick Wentz is Clearbit’s VP of Marketing. In this role, he helps Clearbit reach B2B companies that are trying to better understand their customers and optimize their digital funnel. He has over a decade of marketing experience, with deep expertise in demand generation and growth marketing.

Latest Articles: Clearbit: Using Real-Time Intelligence To Personalize And Optimize Your B2B Website

Dimitris Maniatis 

Dimitris Maniatis joined Upstream in 2017 to head Secure-D. Under his leadership Secure-D grew into an award-winning, carrier-grade security platform, trusted by mobile network operators around the world. He became Upstream CEO in January 2020 and successfully led the company's transformation into a mobile marketing platform. Before joining Upstream, Dimitris was in advertising through ‘all things web’, the digital marketing agency he founded in 2009.

Latest Articles: Mobile Marketing Is Back In Vogue – How Can Brands Automate And Scale-up Their Mobile Campaigns?

Gaurav Saran 

Gaurav Saran is CEO of ReverseLogix, the only provider of end-to-end, centralized, and fully integrated returns management systems built for retail, ecommerce, manufacturing and 3PL organizations. Prior to founding ReverseLogix, Saran led enterprise sales for Fortune 500 companies at Microsoft. He has held leadership positions at numerous start-up organizations, successfully transforming them from early stages to established growth companies.

Latest Articles: How Reverse Logistics Solutions Can Streamline Returns Processing in the E-Commerce Marketplace

Sesie Bonsi 

Sesie is an attorney with high proficiency and knowledge in the areas of mobile technology and infrastructure including but not limited to global telecommunications regulations, mobile payment systems and financial regulations, m-commerce, and social commerce regulations. Proactive and motivated team player with superior business analysis skills and the ability to analyze and improve business processes in mobile technology. Holds two patents in payment technology. Visa Technology Partner, and FIS Fintech Accelerator Cohort 1 founder. Effective and diligent professional with a diverse background in entrepreneurship, business, law, and organizational structure.

Latest Articles: How Bluetooth Payments Are Opening Up New Frontiers

Anthony Lamot 

Anthony is the CEO and co-founder of DESelect, a marketing data enabler for Salesforce AppExchange. He's passionate about Software as a Service, Marketing Automation, and Salesforce Marketing Cloud technologies.

Latest Articles: DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange

Shirley Stark 

Shirley Stark currently working at InfoCleance as a Marketing Team Lead. She Has hands-on experience in B2B marketing and loves to write blogs, tips, reading b2b articles, Creating Business strategies and traveling.

Latest Articles: Internet Usage Statistics 2021: The Data Never Sleeps 8.0

Jacob Loveless 

Jake Loveless has had a twenty-year career of making technology go faster. From low latency trading systems on Wall Street to large-scale web platforms for the Department of Defense to microwave networks for telecommunication companies - Jake has helped propel software to new speed limits. Today, Jake runs Edgemesh, the global web acceleration company he co-founded with two partners in 2016. Edgemesh helps eCommerce companies across multiple industries and platforms deliver 20-50% faster page loads to users around the globe.

Latest Articles: Edgemesh: The ROI of Ecommerce Site Speed as a Service

Kate Zeid 

Kate Zeid, Hey DAN Growth & Operations SVP: Hired by Hey DAN’s parent company Civicom to bring new products to market across the group in 2005, Kate Zeid heads up the Hey DAN growth and operations team. Kate works across product development, marketing, customer service and talent and continues to drive revenue growth through investment in next gen.

Latest Articles: Hey DAN: How Voice to CRM Could Bolster Your Sales Relationships and Keep You Sane

Chintan Jain 

Chintan Jain is the Associate Director of Product Marketing at Kissflow Workflow, a unified platform that enables organizations to manage all types of work in one place. Chintan is a skilled marketing practitioner who writes extensively on topics like workplace technologies, work management, and the digital workplace. He also actively contributes to various business and technology platforms.

Latest Articles: 7 Automated Workflows That Will Change Your Marketing Game

Pavel Obod 

Pavel Obod is an entrepreneur, founder of Sloboda Studio, and a real estate investor. He likes to connect with entrepreneurs and has started many business clubs for CEOs, sales, and project managers in Ukraine and Belarus.

Latest Articles: MarTech Trends That Are Driving Digital Transformation

Ahmer Inam 

Ahmer Inam is Chief AI Officer for Pactera EDGE, a leading global digital and technology services company. He is an experienced Data and Analytics executive with 20+ years of experience in leading organizational transformation using data, technology, information systems, analytics, and data products.

Latest Articles: How Taking a Mindful Approach to AI Cuts Down on Biased Data Sets

Ronald Gabriel 

Ronald Gabriel is the Assistant editor at Commerce Mentors. He has over 8 years of experience in writing about eCommerce, Retail, Marketing, and Technology. He is also a numbers guy who enjoys his Crossword and Sudoku. When not editing or writing, he can be found watching reruns of Animes and sketching some characters of his own.

Latest Articles: Behavioral Advertising vs. Contextual Advertising: What’s the Difference?

Thibaut de Lataillade 

Thibaut De Lataillade, GetApp GVP, has more than 25 years of experience in business management, sales, and marketing under his belt. He has a proven track record in cloud, mobility, digital marketing, CRM, marketing, sales, and growth strategies. Thibaut has held managerial and executive positions at large tech companies such as Cegedim and SAP.

Latest Articles: How Startups Can Overcome Common Marketing Technology Challenges

Thomas Brodbeck 

Tom Brodbeck is the Senior Digital Strategist & Digital Team Lead at Hirons, a full-service marketing agency in Indianapolis. His experience has been focused around SEO, digital marketing, website marketing, and audio/video production. He has also been featured on Social Media Today and Search Engine Journal.

Latest Articles: Where To Host, Syndicate, Share, Optimize, And Promote Your Podcast

Tim Beyer 

Tim Beyer is global COO of technology scale-up Sana Commerce, and currently based in NYC as President and CEO of the Americas region. Tim holds a Bachelor’s degree in International Business Administration and two Master’s degrees in Finance (MSc) and Financial Law (LLM, cum laude).

Latest Articles: Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

Jennifer Golden 

Jennifer Golden is the director of corporate marketing with global responsibility for marketing strategy and execution at MRP. Jennifer brings deep experience in connecting data, insights and actions to make lasting buyer impressions. Prior to MRP, she served as a marketing and branding consultant and held marketing leadership roles at Acxiom, Rigzone and others.

Latest Articles: 3-D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

Paul-Louis Valat 

Paul-Louis is the Traffic Manager at Plezi, B2B marketing automation software for marketers.

Latest Articles: Plezi One: A Free Tool To Generate Leads With Your B2B Website

Dan Pantelo 

Dan is a marketing technology executive and the founder/CEO of Marpipe. Prior to founding Marpipe, Dan launched a marketing consultancy from his dorm room in college, which turned into a fast-growing agency based in Soho, Manhattan that specialized in creative production and demand generation for DTC businesses. Marpipe was initially developed when the agency ran into trouble with creative testing, and today, Marpipe has raised over $10m from the likes of Adobe, Samsung, and executives at Buzzfeed, Hubspot, MediaMath, and Criteo.

Latest Articles: Marpipe: Arming Marketers With The Intelligence They Need To Test And Find Winning Ad Creative

Reuben Yonatan 

Reuben Yonatan is the founder and CEO of GetVoIP, a VoIP comparison resource that helps companies understand and choose a business communication solution for their specific needs. Reuben helps SMBs align business strategy with culture and improve overall corporate infrastructure. Follow him on Twitter @ReubenYonatan

Latest Articles: How to Lower Your Customer Acquisition Cost for Maximum ROI

Amra Beganovic 

Ms. Beganovich is the CEO and founder of Amra & Elma’s. She is a top influencer with over 1 million followers across her channels. She has been named as a top digital marketing expert by Forbes, Business Insider, Financial Times, Entrepreneur, Bloomberg, WSJ, ELLE Magazine, Marie Claire, Cosmopolitan, and many more. She develops and manages advertising campaigns for Fortune 500 companies, including Johnson & Johnson, LVMH, Procter & Gamble, Uber, Nestle, HTC, and Huawei.

Latest Articles: 6 Ways to Work With Influencers Without Sponsorships

Emad Hasan 

Emad is the CEO and Co-founder of Retina AI. Since 2017 Retina has worked with clients such as Nestle, Dollar Shave Club, Madison Reed, and more. Prior to joining Retina, Emad built and ran analytics teams at Facebook and PayPal. His continued passion and experience within the tech industry enabled him to build products that help organizations in making better business decisions through leveraging their own data. Emad earned a BS in Electrical Engineering from Penn State, a Masters of Electrical Engineering from Rensselaer Polytechnic Institute, and an MBA from UCLA Anderson School of Management. Outside of his work with Retina AI, he is a blogger, speaker, startup advisor, and outdoor adventurist.

Latest Articles: Retina AI: Using Predictive AI to Optimize Marketing Campaigns and Establish Customer Lifetime Value (CLV)

Yuliia Mamonova 

With 5+ years in digital marketing, Yuliia is driving Lemon.io’s growth with her spot-on writing and clear messages. A writer and a researcher at heart, Yuliia understands how to engage with the readership and build a story that’ll stand out. Yuliia has written over 1500+ pieces over the last few years reshaping the world of FinTech, startups, and content marketing with her skills.

Latest Articles: Rebranding: How Embracing Change Will Grow Your Company Brand

Daniel Salikov 

Daniel Salikov is a Marketing Director at Rocket motion, a motion design agency focusing on creating explainer and commercial videos for start-ups.

Latest Articles: 5 Tips To Increase Your Video Advertising Conversion Rates