The authors of Martech zone are a collection of business, sales, marketing, and technology professionals who collectively provide expertise in a number of areas, including brand marketing, public relations, pay-per-click marketing, sales, search engine marketing, mobile marketing, online marketing, ecommerce, analytics, usability, and marketing technology.
Aleh Barysevich is Founder and Chief Marketing Officer at companies behind SEO PowerSuite, professional software for full-cycle SEO campaigns, and Awario, a social media, and web monitoring tool. He is a seasoned SEO expert and speaker at major industry conferences, including SMX and BrightonSEO.
Polina Haryacha is a Founder at CloutBoost, a data-driven, acquisition-focused marketing agency that unites brands with like-minded gamers. With over a decade of experience in product marketing, user acquisition, and marketing analytics, Polina is a noted expert featured on TechCrunch, AdExchanger, Adweek, and other industry media. She is also a speaker at top digital marketing conventions, including Digital Summit and PubCon, where she shares her expertise in launching and growing mobile, PC, and console games.
Jui Bhatia is a Software Analyst at Techimply, India. With experience in technology-driven fields, she has mastered her knowledge on How(s) and What(s) to be done for a business. Also, she's keen to share her knowledge on a few technology-related topics with readers that can assist any kind of business.
Rebecca Clyde is the co-founder and CEO of Botco.ai, a startup offering intelligent chat nurturing for healthcare customers. With more than 20 years in digital marketing in the technology industry, she is passionate about advancing women in tech and served as the co-managing director for Girls in Tech Phoenix for 3 years. Prior to Botco.ai, Rebecca founded a digital marketing agency, Ideas Collide, now in its 15th year serving global enterprise clients. She was previously a marketing manager at Intel and holds an MBA from Arizona State University.
Arun is a tech entrepreneur who has been building, measuring, and selling consumer and enterprise websites for years. Over the course of his career, he's helped companies large and small increase revenue and engage customers as a manager, advisor, and consultant.
Elena Teselko is a content manager at YouScan. She has more than five years of experience in marketing and communications, including working in an advertising agency, IT companies, and media.
Michael earned degrees in computer and business science, later graduating with top scores from Denmark’s prestigious multimedia program. His specialties include experimenting with digital technologies, creative direction, web and mobile app UI/UX design and is the co-founder of Inspire Visual.
Mark Packham joined DigiCert in July 2016 and oversees brand strategy, lead gen, thought leadership, content strategy, public relations, digital marketing, and analyst relations. He brings over 20 years of experience as a strategic marketer and global brand manager, having led global marketing engagements with companies like Salesforce.com, Microsoft, Verizon, and Abbott.
Andy Mickelson is vice president of customer support for Vertafore, a leading insurance technology provider. Within his role, he is a customer-centric VP with expertise in building scalable resolutions, high-performing teams, and client-facing best practices.
Max is the Customer Success Lead at Pushwoosh. He enables SMB and Enterprise customers to boost their marketing automation projects for higher retention and revenue.
Before joining Cro Metrics, he provided a full-stack marketing service running a successful testing program as the Marketing Director at Big Interview. Ryan brings a keen strategic eye, deep understanding of user psychology, and enthusiastic creativity to optimization to the Cro Metrics team.
Jim Berryhill spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. He founded DecisionLink with a vision to make customer value a strategic asset by delivering the first enterprise-class platform for customer value management.
A 15-year Digital Remedy veteran, Zapletal most recently served as Chief Innovation & Media Officer for over a year after initially joining the company as EVP of Media Buying and Optimization. In his most recent role, Zapletal's expertise and influence have been crucial to the development of the groundbreaking Digital Remedy's AdReady+ and Flip solutions, not only in leading the cross-functional and distributed teams but also bringing his personal experience in media operations to the table, along with his deep understanding of the customers' needs and pain points.
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