Martech Authors

The authors of Martech zone are a collection of business, sales, marketing, and technology professionals who collectively provide expertise in a number of areas, including brand marketing, public relations, pay-per-click marketing, sales, search engine marketing, mobile marketing, online marketing, ecommerce, analytics, usability, and marketing technology.

Here are the latest contributing authors:

Douglas Karr

Douglas Karr 

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

Latest Articles: Formidable: Build Forms, Calculators, Surveys, Payment Forms, Event Registrations, And More For WordPress
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Zara Ziad 

Zara Ziad is a product marketing analyst at Data Ladder with a background in IT. She is passionate about designing a creative content strategy that highlights real-world data hygiene issues faced by many organizations today. She produces content to communicate solutions, tips, and practices that can help businesses to implement and achieve inherent data quality in their business intelligence processes. She strives to create content that is targeted towards a wide array of audiences, ranging from technical personnel to end-user, as well as marketing it across various digital platforms.

Latest Articles: Data Standardization: Define, Test, and Transform
Ann Smarty

Ann Smarty 

Ann Smarty is the brand and community manager at Internet Marketing Ninjas and the founder of Viral Content Bee. Ann's search engine optimization career began in 2010. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable.

Latest Articles: Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients
Michael Della Penna

Michael Della Penna 

Michael Della Penna is Chief Strategy Officer at InMarket. Michael has over 25 years of experience working in the data, digital advertising, and marketing industry. Michael has been recognized as one of B-to-B Magazines “100 Most Influential People in Business-to-Business and Interactive Marketing” five times for his ongoing contributions to establishing digital marketing best practices.

Latest Articles: Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to Success in the Wake of Inflation
Ksana Liapkova

Ksana Liapkova 

Head of Admitad ConvertSocial. Ksana has been a speaker at world-class conferences on affiliate marketing and is in contact with more than 35,000 clients of Admitad ConvertSocial, involved in the blogging industry, which allows her to always be aware of the latest trends in the world of influencers. Before joining the Admitad team, Ksana had been working in affiliate marketing and content monetization for over 7 years, helping major brands launch their own solutions on travel services’ metasearch.

Latest Articles: How To Monetize Your TikTok Videos And Account
Henry Bell

Henry Bell 

Henry Bell is the Head of Product at Vendorland. He is a business technologist driving transformative growth through digital technology strategies. Henry is a highly analytical and collaborative problem solver with outstanding cross-functional skills in product leadership, application management, and data analytics.

Latest Articles: Backing Up A Shopify Store: How To Keep Your Online Store Protected
Tav Tepfer

Tav Tepfer 

As Jabmo’s Chief Commercial Officer, Tav Tepfer leads the company’s worldwide Sales, Customer Success and Managed Services Operations. She is a seasoned international SaaS executive with over 15 years experience in enterprise software including Docurated, Zilliant, IBM and Oracle. Tav is an avid runner, enjoys performing country dance routines, and throws the occasional theme party for her friends in Austin, Texas. Tav is a graduate of Texas Woman’s University with a Bachelor of Science in Mathematics.

Latest Articles: Discover Jabmo: The Whole Solution for Data-Driven B2B Marketing
Justin Tsang

Justin Tsang 

Justin Tsang is Growth Product Manager at Clearbit, where he's focused on creating free products that enable revenue-driven marketers to experience the power of Clearbit's technology. Justin has 15 years of marketing, growth, and customer success experience in B2B SaaS, with expertise in acquisition, retention, and monetization.

Latest Articles: Clearbit’s Weekly Visitor Report: Know Who’s Visiting Your Website, Convert The Ones That Matter
Amanda Mountain

Amanda Mountain 

Amanda is the Global Vice President of SAP Digital Commerce. Amanda has been with SAP for over 15 years, starting in industry analyst relations and growing into a variety of communications and marketing roles over the years - for topics as diverse as pricing and licensing and sustainability to Netweaver and Supply Chain Management. Most recently she headed up marketing for our digital commerce channels - SAP Store and SAP App Center - working every day to make it as simple as possible to do business with SAP.

Latest Articles: How Industry Collaboration Is Improving Cloud Migration For All
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Devin Partida 

Devin Partida is Editor-in-Chief of ReHack.com as well as a freelance business technology writer. Her work has been featured on Entrepreneur, Yahoo Finance and TechRepublic.

Latest Articles: How Predictive Analytics Is Being Utilized In Healthcare Marketing
Mikel Lindsaar

Mikel Lindsaar 

Mikel is a serial entrepreneur with experience ranging from network infrastructure design, to VOIP and telephony all the way through to custom web application development and running successful SaaS businesses. He's the CEO and Founder of StoreConnect, a Salesforce AppExchange solution that along with Salesforce provides the Worlds Most Powerful SMB eCommerce solution.

Latest Articles: StoreConnect: A Salesforce-Native eCommerce Solution for Small and Medium-Sized Businesses
Paul Okhrem

Paul Okhrem 

Digital product development and ecommerce consultant with 10+ years of experience. Digital growth hacker and founder at Elogic Commerce.

Latest Articles: Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
Christian Wettre

Christian Wettre 

Christian Wettre is the senior vice president and general manager for the Sugar Platform at SugarCRM. Christian helps Sugar customers deliver high-definition customer experiences through the unification of sales, marketing, and customer service teams.

Latest Articles: Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life
Cynthia Price

Cynthia Price 

Cynthia Price is the SVP of Marketing at Litmus. Her team grows and supports the Litmus and email community through content marketing, demand generation, and events. She has been in the email marketing industry for over 10 years and was previously VP of Marketing at Emma, an email service provider. She's passionate about creating authentic communications and harnessing the power of email — the heart of the marketing mix.

Latest Articles: Litmus: How To Design Effective Email Campaigns That Convert
Sridhar Ramanathan

Sridhar Ramanathan 

Sridhar Ramanathan serves as Cofounder and COO of Aventi Group, an on-demand product marketing agency dedicated to bringing world-class go-to-market execution talent to high-tech B2B clients. Sridhar has 20+ years of experience in technology companies – from startups to blue chip firms.

Latest Articles: 3 Best Practices for Product Marketers at Enterprise B2B Companies
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Elena Kozlova 

Elena is a Content Marketing Manager at Pushwoosh, the top customer engagement platform for mobile-driven businesses. Pushwoosh’s tech-easy solutions help marketers boost gamers’ engagement and stickiness with push notifications, in-app messages, and behavior-based omnichannel communications. As a result, mobile game publishers can successfully monetize their apps and achieve growth.

Latest Articles: High Churn Rates Hamper Game Apps’ Growth — Here Is How to Beat the Odds
Quest Garigliano

Quest Garigliano 

Quest Garigliano brings 8 years of strategic marketing experience to CMG Local Solutions. As the Growth Marketing Manager, Quest works with the CMG team to plan and execute paid media campaigns, as well as inbound and outbound marketing efforts.

Latest Articles: Why Location Management Is Critical To Building Trust With Regional Customers
Rosie Stano

Rosie Stano 

Over the years, Partner and Marketing Manager Rosie has built unrivaled relationships with platform and analytics partners to help clients meet their objectives. In her spare time, she can be found playing jazz flute and critiquing the local coffee on her blog.

Latest Articles: 5 Reasons Companies Are Going Headless
Leslie Weller

Leslie Weller 

Leslie is the Director of Product Marketing at ZineOne, an AI-powered platform that personalizes the experience of your unknown visitors so you can lift revenue while protecting margin.

Latest Articles: ZineOne: Utilize Artificial Intelligence To Predict and React Instantaneously To Visitor Session Behavior
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Alyse Falk 

Alyse Falk is a freelance writer with experience in digital marketing, technologies, content marketing, marketing trends, and branding strategies. Alyse also writes for several reputable sites where she shares her hints for creating content.

Latest Articles: What Is Marketing Content Management (MCM)? Use Cases and Examples
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Lee Lifeng 

Lee is currently living in Singapore and working as a B2B copywriter. She has a decade of experience in Chinese fintech startup space as a PM for TaoBao, MeiTuan and DouYin (now TikTok).

Latest Articles: 10 Types Of Surveys That Will Accelerate Your Business
Adam Davey

Adam Davey 

Technology director Adam Davey is a multi-disciplinary expert with a deep understanding of back and front-end technology stacks, infrastructure, and security. Outside of work you'll find him kitesurfing, riding bikes, gaming, and reading fantasy novels.

Latest Articles: How A Composable Technology Stack Can Turbocharge Enterprise Agility
Ghia Marnewick

Ghia Marnewick 

Ghia Marnewick is a creative content writer for Aumcore, a digital marketing agency that specializes in SEO and creative content marketing services. She is passionate about finding new ways of sharing information with the world.

Latest Articles: 7 Vital Email Marketing Tips For Engaging and Converting Millennials
Tetyana Seredyuk

Tetyana Seredyuk 

Tetyana Seredyuk, PhD, is the Co-founder and Chief Strategy Officer at VlogBox, Group Head of Marketing at Noosphere, and Senior Advisor at several leading marketing and hi-tech companies.

Latest Articles: Netflix’s Planned Adoption of Advertising-Based Video On Demand (AVOD) Points to Wider Trend Across Streaming Services
Aquibur Rahman

Aquibur Rahman 

Aquibur Rahman is the CEO of Mailmodo, an email marketing solution that enables users to send app-like interactive emails. He has marketing experience in inbound and outbound strategies, SEO, growth, CRO, and marketing automation. He has helped many B2C and B2B brands, including early-stage tech startups to fast-track growth using agile and data-driven marketing processes. When Google released AMP emails, Aquib saw great potential in it for reinventing email marketing. This led him to start Mailmodo to help businesses get better ROI from email marketing.

Latest Articles: 6 Interactive Elements To Increase Email Marketing Engagement
Jason Rushforth

Jason Rushforth 

Jason Rushforth is a respected technology industry veteran, bringing more than 20 years of product and SaaS experience to Sugar - all of it in CRM and CX. Jason is the Senior Vice President and General Manager, Americas, at SugarCRM.

Latest Articles: How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation
Sam Kolbert-Hyle

Sam Kolbert-Hyle 

Sam Kolbert-Hyle is the President & CEO of Brandlive. Brandlive helps the world’s best brands create experiences that move people - from town hall-style internal meetings with soul to major marketing events that drive revenue. Under Sam’s leadership, Brandlive has grown from a handful of employees to over 150 and hosted marquee events for companies like Nike, Nintendo, Ark Invest, The Wall Street Journal, Square, Google, GoPro, and Adidas, and was ranked #1 in Live Events on Fast Company’s Most Innovative Companies list in 2021 and in the emerging video category in 2022.

Latest Articles: Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle
Roy Robinson

Roy Robinson 

Roy is the Chief Product Officer at Mention Me, a market-leading Referral Engineering platform. I am directly responsible for all aspects of product vision, strategy, and development from ideation to product launch.

Latest Articles: In A Global Recession, Customer Advocacy Will Be Crucial To Brand Survival
Jacky Goh

Jacky Goh 

A serial entrepreneur and an avid gamer, Jacky has spent his entire life immersed in the digital arena. Always poised for a new adventure, Jacky’s interest in developing new experiences for gamers was a key motivating factor to start DinoMao, the first online claw machine gaming app for the Southeast Asian region. With that success in hand and understanding that people are engaged when connected with a purpose, Jacky founded Rewards Bunny, a cash-back platform that rewards users for their online purchases in crypto or USD.

Latest Articles: RewardsBunny: A Familiar-Yet-New Role For Cryptocurrency… Rewards