Martech Authors

The authors of Martech zone are a collection of business, sales, marketing, and technology professionals who collectively provide expertise in a number of areas, including brand marketing, public relations, pay-per-click marketing, sales, search engine marketing, mobile marketing, online marketing, ecommerce, analytics, usability, and marketing technology.

Here are the latest contributing authors:

Douglas Karr

Douglas Karr 

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

Latest Articles: UserTesting: On-Demand Human Insights to Improve the Customer Experience
Jeff Kupietzky

Jeff Kupietzky 

Jeff serves as CEO of PowerInbox, an innovative technology company helping companies monetize their email newsletters through dynamic content. Before joining PowerInbox, Jeff served as President and CEO at Oversee.net, managing worldwide operations and building Oversee's owned and operated portfolio of domain names into one of the world’s largest, establishing the company as the leader in Internet real estate. Under his leadership, the company diversified into lead generation, building several high growth and high margin businesses. Before that, Kupietzky served in leadership positions with X1 Technologies, Digital Insight (Intuit), Siebel Systems (Oracle), and Loudcloud/Opsware (Hewlett-Packard). Jeff began his career as a consultant for McKinsey & Co., developing business strategies for software, insurance and banking clients. A frequent speaker at Digital Media conferences, he has also been featured on CNN, CNBC, and in many news and business magazines.

Latest Articles: Top 3 Tech Strategies for Publishers in 2021
Bonnie Crater

Bonnie Crater 

Bonnie Crater is the President & CEO of Full Circle Insights. Prior to joining Full Circle Insights, Bonnie Crater was vice president of marketing for VoiceObjects and Realization. Bonnie also held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, and Stratify. A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division and vice president, Workgroup Products Division.

Latest Articles: Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins
Unnathi Rayaprolu

Unnathi Rayaprolu 

Unnathi is a marketer with a passion for learning anything new and indulging in various cultures while traveling. She enjoys a good read and a cup of coffee at any time of the day.

Latest Articles: The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business
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Anna Bredava 

Anna Bredava is a Social Media Marketing Specialist at Awario. She writes about digital marketing, social media trends, small business marketing and tools that help anyone interested in marketing.

Latest Articles: 10 Brand Monitoring Tools That You Can Get Started With For Free
Tom Siani

Tom Siani 

Tom is an online marketing expert with more than 5 years of experience in this digital industry. He is also collaborating with some well-known brands in order to generate traffic, create sales funnels, and increase online sales. He has written a considerable number of articles about social media marketing, brand marketing, blogging, search visibility, etc.

Latest Articles: How to Use Video for Marketing Your Small Real Estate Business
Katarzyna Banasik

Katarzyna Banasik 

Digital marketing professional and product manager. Interested in digital product management and marketing — everything from software building trends, project management techniques, UX trends to marketing strategies.

Latest Articles: How To Quickly Launch A Weather-Based Campaign Having No Coding Skills
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Aleh Barysevich 

Aleh Barysevich is Founder and Chief Marketing Officer at companies behind SEO PowerSuite, professional software for full-cycle SEO campaigns, and Awario, a social media, and web monitoring tool. He is a seasoned SEO expert and speaker at major industry conferences, including SMX and BrightonSEO.

Latest Articles: 5 Ways To Use Social Listening To Improve Your Content Marketing Strategy
Ashley Murphy

Ashley Murphy 

Ashley Murphy graduated with a BA (Hons) in English Literature and Creative Writing from the University of Manchester. He began working as a freelance content writer in 2015. He specializes in technology, higher education, advertising copy, current affairs, and entrepreneurship.

Latest Articles: 10 Types of YouTube Videos That Will Help Grow Your Small Business
Stephanie Sperry

Stephanie Sperry 

Stephanie Sperry is Senior Director of Marketing at ServiceSource. Her experience and knowledge uniquely position Sperry to scale her capabilities to ensure ServiceSource is focused on improving the customer journey for the company’s clients.

Latest Articles: Smarketing: Aligning Your B2B Sales & Marketing Teams
Javeria Gauhar

Javeria Gauhar 

Javeria Gauhar, an experienced B2B/SaaS writer specializing in writing for the data management industry. At Data Ladder, she works as Marketing Executive, responsible for implementing inbound marketing strategies. She is also a programmer with 2 years of experience in developing, testing and maintaining enterprise software applications.

Latest Articles: Data Hygiene: A Quick Guide To Data Merge Purge
Matt Dyer

Matt Dyer 

Matt Dyer is the Head of Sales and Marketing at Zilliqa, where he will work across the Commercial Technology and Marketing divisions to onboard more enterprise customers onto Zilliqa's BaaS service. Matt brings over 18 years of enterprise expertise from both the sales and go-to market perspectives.

Latest Articles: Beyond The Screen: How Blockchain Will Impact Influencer Marketing
Wendy Covey

Wendy Covey 

Over the last 20 years, Wendy has helped hundreds of technical companies build trust and fill their sales pipelines using compelling technical content. Her company, TREW Marketing, is a full-service marketing agency that helps companies connect with customers, build trust, and drive sustainable results using a proven content marketing approach.

Latest Articles: Need Help Marketing to Technical Audiences? Start Here
Alicia Rother

Alicia Rother 

Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. Her area of expertise includes digital marketing, infographics, branding, and graphic design.

Latest Articles: The 6 Key Characteristics of a Business Logo
Hritusharma

Hritusharma 

Hritusharma is a freelancer blogger, specializing in design tech and design apps. She is eager to help everyone to be a designer like a pro. Apart from being a tech junkie, Hritusharma likes video making and photography.

Latest Articles: A Guide To The Types and Tools To Start Creating Online Video Courses
Amalie Widerberg

Amalie Widerberg 

Amalie Widerberg is working as a Digital Marketer at FotoWare, a world leading Digital Asset Management (DAM) vendor. She has a ESST (Society, Science and Technology in Europe) Masters degree, and predicts that 2021 has a lot in store for the DAM landscape.

Latest Articles: The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021
Brian Trautschold

Brian Trautschold 

Brian Trautschold is the co-founder and COO at Ambition, the acclaimed sales performance management platform built for data-driven and millennial-fueled sales organizations. Connect with Brian on Twitter and LinkedIn and start a conversation about some of his favorite topics: Sales, startups, marketing, and NBA trade rumors.

Latest Articles: Ambition: Gamification To Manage, Motivate, and Maximize Your Sales Team’s Performance
Nate Burke

Nate Burke 

Nate Burke founded Diginius in 2011. He is known as an early e-commerce pioneer and entrepreneur. He launched his first internet business in 1997 and is a two-time nominee Ernst & Young Entrepreneur of the Year. He has a BA in Computer Science and an MBA from the University of Alabama.

Latest Articles: Applying AI To Build Out The Perfect Buying Profile and Deliver Personalized Experiences
Carter Hallett

Carter Hallett 

Carter Hallett is a digital marketing strategist with national digital agency R2integrated. Carter brings 14+ years of experience and a well-rounded background in overseeing both traditional and digital marketing strategies. She works with both B2B and B2C clients to develop deep strategic foundations, solve their business challenges, and create immersive and meaningful interactions, with a focus on creative storytelling, 360-degree customer experience, demand generation, and measurable results.

Latest Articles: Digital Transformation and the Importance of Integrating a Strategic Vision
Hope Morley

Hope Morley 

Hope Morley is COO of Umault, a B2B video marketing agency based in Chicago. She co-hosts the podcast Death to the Corporate Video, a show featuring tools and advice to make B2B videos people actually want to watch.

Latest Articles: Why Your Corporate Videos Miss The Mark, And What To Do About It
Molly Clark

Molly Clark 

Molly Clark is the Director of Marketing at inMotionNow. She has 10+ years of experience in digital marketing, marketing operations, creative workflow, strategy, and development.

Latest Articles: How A Creative Team Built an Executive Scorecard To Demonstrate Their Value To The C-Suite
Thomas Brodbeck

Thomas Brodbeck 

Tom Brodbeck is the Senior Digital Strategist & Digital Team Lead at Hirons, a full-service marketing agency in Indianapolis. His experience has been focused around SEO, digital marketing, website marketing, and audio/video production. He has also been featured on Social Media Today and Search Engine Journal.

Latest Articles: Where To Host, Syndicate, Share, Optimize, And Promote Your Podcast
Tom Kuhr

Tom Kuhr 

Tom Kuhr is a strategic marketing executive with an extensive background in digital marketing, revenue operations, and social media. He is a veteran of multiple successful startups and has helped raise capital, build world-class teams, and created scalable marketing and business development programs that enabled rapid growth. As the CMO for Greenfly, he works closely with sports, media, consumer brands, and franchises to automate and scale powerful advocacy marketing programs. Representing the voice of the customer, Tom's award-winning products and exceptional customer experiences have led to multiple successful exits through IPO and acquisition.

Latest Articles: Marketing Trends: The Rise of the Ambassador and Creator Era
Rachel Peralta

Rachel Peralta 

Rachel worked in the international financial industry for almost 12 years which allowed her to gain experience and become a highly capable coach, trainer, and leader. She enjoyed encouraging team members and teammates to continuously pursue self-development. She is well-knowledgeable about operations, training, and quality in the customer service environment.

Latest Articles: The Latest Technology Trends in Retail
Diogo Voz

Diogo Voz 

Diogo is a freelance digital marketeer who loves to trade knowledge with people in the industry. If you don't find him reading about the latest marketing trends, you'll probably find him listening to podcasts or working on his design projects.

Latest Articles: How the Symbiosis of Traditional and Digital Marketing Is Changing How We Buy Things
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Osman Sirin 

Pemavor provides multiple digital marketing tools for performance marketing experts in comprehensive packages for different requirements. We help you with data-driven process automation in campaign management for ads, shopping, bidding, and various other marketing services.

Latest Articles: Python: Script A Google Autosuggest Extract of Trends for Your Niche Search Keywords
Julia Krzak

Julia Krzak 

Content Development Specialist with experience in digital marketing. A recent graduate in American Studies and English Culture. Experienced in working in a competitive SaaS environment. Obsessed with all things modern marketing, analytics, and weaving new low-code technologies into business processes. A keen B2B copywriter for various audiences, including developers, marketers, and executives, and a broad range of assets - websites, articles, case studies, video scripts, and more. Currently working for Voucherify.io, dealing with building content strategy, video marketing, and SEO. In private, a fan of video games, literary fiction, and veganism studies.

Latest Articles: 7 Coupon Strategies You Can Incorporate For The Pandemic To Drive More Conversions Online
Peo Persson

Peo Persson 

Peo is a digital marketing strategist with a background in consultancy, entrepreneurship. Prior to co-founding DanAds in 2013, he held a number of senior roles in the media and IT industry with almost a decade’s worth of experience working in ad-tech innovation. Peo was also part of the founding team for Hybris Empire, a digital media and advertising company.

Latest Articles: DanAds: Self-Service Advertising Technology For Publishers
Jeff Beck

Jeff Beck 

Jeff is the Chief Executive Officer and President of Leaf Home Solutions, a leading provider of home products – such as windows, gutters, home safety, and more. With over 16 years of industry experience rooted in information technology, operations, project management, and leadership, Beck has transformed the internal business operations, implementing innovative technology that has fostered unmatched scale.

Latest Articles: How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line
Sammy Zhou

Sammy Zhou 

Sammy is a digital marketer and an enthusiast for photography and videography. She always tries to explore something new in her content and loves sharing tips and tricks on marketing. Works for FlexClip, she is passionate about everything related to video production.

Latest Articles: The Best Free Slideshow Maker Apps (Desktop Software, Mobile Apps, and Online Platforms)
Mandeep Chahal

Mandeep Chahal 

Mandeep Singh, the founder of SEO Discovery, the leading digital marketing company is an experienced campaigner in the field of SEO marketing and the arena of digital selling.

Latest Articles: Local Marketing Strategies for Multi-Location Businesses