Martech Authors

The authors of Martech zone are a collection of business, sales, marketing, and technology professionals who collectively provide expertise in a number of areas, including brand marketing, public relations, pay-per-click marketing, sales, search engine marketing, mobile marketing, online marketing, ecommerce, analytics, usability, and marketing technology.

Here are the latest contributing authors:

Douglas Karr 

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

Latest Articles: Why You Should Never Buy A New Website Again

Aleh Barysevich 

Aleh Barysevich is Founder and Chief Marketing Officer at companies behind SEO PowerSuite, professional software for full-cycle SEO campaigns, and Awario, a social media, and web monitoring tool. He is a seasoned SEO expert and speaker at major industry conferences, including SMX and BrightonSEO.

Latest Articles: How To Perform Competitor Analysis for Identifying Link Building Prospects

Lindsay Tjepkema 

Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only marketing platform built around branded podcasts. With more than 15 years of experience in B2B marketing, including running her own consulting agency, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing company, Lindsay realized her passion for authentic conversations. This led her to founding Casted to help marketers unlock the full potential of their content by harnessing the power of podcasting. The company has since gained rapid traction among brands that wish to create a greater connection with their audiences through authentic conversation.

Latest Articles: Casted: The Audio Content Marketing Solution for Enterprise Brands

Polina Haryacha 

Polina Haryacha is a Founder at CloutBoost, a data-driven, acquisition-focused marketing agency that unites brands with like-minded gamers. With over a decade of experience in product marketing, user acquisition, and marketing analytics, Polina is a noted expert featured on TechCrunch, AdExchanger, Adweek, and other industry media. She is also a speaker at top digital marketing conventions, including Digital Summit and PubCon, where she shares her expertise in launching and growing mobile, PC, and console games.

Latest Articles: How Non-Gaming Brands Can Benefit From Working With Gaming Influencers

Nayomi Chibana 

Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. She has an M.A. in Journalism and Media from the University of Hamburg in Germany and was an editor of a leading Latin American political investigative magazine for several years. Besides conducting research on recent trends in interactive longform narrative media, she loves to travel and learn about other cultures.

Latest Articles: Visme: A Power Tool for Creating Awesome Visual Content

Abhishek Bakshi 

We are AIKON. We believe in the decentralized future. A world where everything will be digitized - and tokenized where every asset and service can be managed more safely, easily and without middlemen. We provide ORE ID which is a blockchain authentication system that helps users access blockchain applications by email, phone, or social media accounts.

Latest Articles: Lessons Learned: Social Media Platforms and Blockchain Mass Adoption

Jui Bhatia 

Jui Bhatia is a Software Analyst at Techimply, India. With experience in technology-driven fields, she has mastered her knowledge on How(s) and What(s) to be done for a business. Also, she's keen to share her knowledge on a few technology-related topics with readers that can assist any kind of business.

Latest Articles: 8 Trends in Retail Software Technology

Ekalavya Hansaj 

At 33 years of age my life took a dramatic turn. I experienced terrible obstacles in my entrepreneurial journey. I had a free trial at the hands of media and I was given less than 10% chances of continuing on my entrepreneurial journey. After multiple attempts and 114 days in hell; I bounced back. Not only did I save my firm which was chosen as 332nd best entrepreneurial company in USA in 2015 by Entrepreneur Magazine, I circled back even stronger.

Latest Articles: 9 Reasons Why Investing In Referral Marketing Software Is The Best Investment For Your Business Growth

Elena Teselko 

Elena Teselko is a content manager at YouScan. She has more than five years of experience in marketing and communications, including working in an advertising agency, IT companies, and media.

Latest Articles: Infographic: 21 Social Media Statistics That Every Marketer Needs To Know In 2021

Juli Greenwood 

With 20 years of experience in marketing, Juli heads up Cloudinary's global communications and customer marketing program. Before joining Cloudinary, Juli ran her own integrated marketing consultancy where she developed and executed successful marketing programs for tech and healthcare companies and nonprofits, managing everything from branding and PR to content marketing and events.

Latest Articles: Three Ways to Ensure Your Small Screen Engagement is Having a Big Impact

Hamzah Adil 

Hamzah Adil is a digital marketing executive at SwiftChat, a live chat app designed to aid your customer support and sales teams.

Latest Articles: 5 Things You Need to Consider Before Launching Your Ecommerce Website

Max Sudyin 

Max is the Customer Success Lead at Pushwoosh. He enables SMB and Enterprise customers to boost their marketing automation projects for higher retention and revenue.

Latest Articles: Top Factors For Effective Mobile App Push Notification Engagement

Alexander Frolov 

Alexander is CEO and co-founder at HypeAuditor. Alex has been recognized multiple times on the Top 50 Industry Players List by Talking Influence for his work to improve transparency within the influencer marketing industry. Alex is leading the way in improving transparency within the industry and created the most advanced AI-based fraud-detection system to set the standard for making influencer marketing fair, transparent, and effective.

Latest Articles: 7 Influencer Marketing Trends Expected in 2021

Jim Berryhill 

Jim Berryhill spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. He founded DecisionLink with a vision to make customer value a strategic asset by delivering the first enterprise-class platform for customer value management.

Latest Articles: Building Value into Every Step of Your Customer Journey

David Wachs 

David Wachs is a serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration.

Latest Articles: Sales Outreach: Six Strategies That Win Hearts (And Other Tips!)