Martech Authors

The authors of Martech zone are a collection of business, sales, marketing, and technology professionals who collectively provide expertise in a number of areas, including brand marketing, public relations, pay-per-click marketing, sales, search engine marketing, mobile marketing, online marketing, ecommerce, analytics, usability, and marketing technology.

Here are the latest contributing authors:

Douglas Karr 

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

Latest Articles: Influ2: A Person-Based Account-Based Marketing (ABM) Advertising Platform

Jeff Kupietzky 

Jeff serves as CEO of PowerInbox, an innovative technology company helping companies monetize their email newsletters through dynamic content. Before joining PowerInbox, Jeff served as President and CEO at Oversee.net, managing worldwide operations and building Oversee's owned and operated portfolio of domain names into one of the world’s largest, establishing the company as the leader in Internet real estate. Under his leadership, the company diversified into lead generation, building several high growth and high margin businesses. Before that, Kupietzky served in leadership positions with X1 Technologies, Digital Insight (Intuit), Siebel Systems (Oracle), and Loudcloud/Opsware (Hewlett-Packard). Jeff began his career as a consultant for McKinsey & Co., developing business strategies for software, insurance and banking clients. A frequent speaker at Digital Media conferences, he has also been featured on CNN, CNBC, and in many news and business magazines.

Latest Articles: Top 3 Tech Strategies for Publishers in 2021

Anna Bredava 

Anna Bredava is a Social Media Marketing Specialist at Awario. She writes about digital marketing, social media trends, small business marketing and tools that help anyone interested in marketing.

Latest Articles: 10 Brand Monitoring Tools That You Can Get Started With For Free

Aleh Barysevich 

Aleh Barysevich is Founder and Chief Marketing Officer at companies behind SEO PowerSuite, professional software for full-cycle SEO campaigns, and Awario, a social media, and web monitoring tool. He is a seasoned SEO expert and speaker at major industry conferences, including SMX and BrightonSEO.

Latest Articles: 5 Ways To Use Social Listening To Improve Your Content Marketing Strategy

Jeremy Levy 

Jeremy Levy co-founded Indicative with friend and social media pioneer Andrew Weinrich after finding the need for quality customer data while running MeetMoi, a location-based dating app they sold to Match.com. The duo also founded Xtify, a mobile notification tool they sold to IBM.

Latest Articles: Mastering Freemium Conversion Means Getting Serious About Product Analytics

Lindsay Tjepkema 

Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only marketing platform built around branded podcasts. With more than 15 years of experience in B2B marketing, including running her own consulting agency, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing company, Lindsay realized her passion for authentic conversations. This led her to founding Casted to help marketers unlock the full potential of their content by harnessing the power of podcasting. The company has since gained rapid traction among brands that wish to create a greater connection with their audiences through authentic conversation.

Latest Articles: Casted: The Audio Content Marketing Solution for Enterprise Brands

Unnathi Rayaprolu 

Unnathi is a marketer with a passion for learning anything new and indulging in various cultures while traveling. She enjoys a good read and a cup of coffee at any time of the day.

Latest Articles: The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business

Abhishek Bakshi 

We are AIKON. We believe in the decentralized future. A world where everything will be digitized - and tokenized where every asset and service can be managed more safely, easily and without middlemen. We provide ORE ID which is a blockchain authentication system that helps users access blockchain applications by email, phone, or social media accounts.

Latest Articles: Lessons Learned: Social Media Platforms and Blockchain Mass Adoption

Alicia Rother 

Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. Her area of expertise includes digital marketing, infographics, branding, and graphic design.

Latest Articles: The 6 Key Characteristics of a Business Logo

Hritusharma 

Hritusharma is a freelancer blogger, specializing in design tech and design apps. She is eager to help everyone to be a designer like a pro. Apart from being a tech junkie, Hritusharma likes video making and photography.

Latest Articles: A Guide To The Types and Tools To Start Creating Online Video Courses

Nayomi Chibana 

Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. She has an M.A. in Journalism and Media from the University of Hamburg in Germany and was an editor of a leading Latin American political investigative magazine for several years. Besides conducting research on recent trends in interactive longform narrative media, she loves to travel and learn about other cultures.

Latest Articles: Visme: A Power Tool for Creating Awesome Visual Content

Brian Trautschold 

Brian Trautschold is the co-founder and COO at Ambition, the acclaimed sales performance management platform built for data-driven and millennial-fueled sales organizations. Connect with Brian on Twitter and LinkedIn and start a conversation about some of his favorite topics: Sales, startups, marketing, and NBA trade rumors.

Latest Articles: Ambition: Gamification To Manage, Motivate, and Maximize Your Sales Team’s Performance

Jason Cottrell 

Jason Cottrell is Founder and CEO of Myplanet, a software design studio that specializes in creating digital experience platforms for omnichannel retailers, ecommerce companies, telecom, grocery, and other global brands.

Latest Articles: Composable: Delivering on the Personalization Promise

Ekalavya Hansaj 

At 33 years of age my life took a dramatic turn. I experienced terrible obstacles in my entrepreneurial journey. I had a free trial at the hands of media and I was given less than 10% chances of continuing on my entrepreneurial journey. After multiple attempts and 114 days in hell; I bounced back. Not only did I save my firm which was chosen as 332nd best entrepreneurial company in USA in 2015 by Entrepreneur Magazine, I circled back even stronger.

Latest Articles: 9 Reasons Why Investing In Referral Marketing Software Is The Best Investment For Your Business Growth

Zain Jaffer 

Zain Jaffer is the Founder and CEO of Zain Ventures, an investment firm that provides funding globally for tech startups, real estate, and private equity. As a serial entrepreneur and investor, Zain actively mentors and invests in frontier tech start-ups across the United States.

Latest Articles: Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong

Juli Greenwood 

With 20 years of experience in marketing, Juli heads up Cloudinary's global communications and customer marketing program. Before joining Cloudinary, Juli ran her own integrated marketing consultancy where she developed and executed successful marketing programs for tech and healthcare companies and nonprofits, managing everything from branding and PR to content marketing and events.

Latest Articles: Three Ways to Ensure Your Small Screen Engagement is Having a Big Impact

Hope Morley 

Hope Morley is COO of Umault, a B2B video marketing agency based in Chicago. She co-hosts the podcast Death to the Corporate Video, a show featuring tools and advice to make B2B videos people actually want to watch.

Latest Articles: Why Your Corporate Videos Miss The Mark, And What To Do About It

Zara Ziad 

Zara Ziad is a product marketing analyst at Data Ladder with a background in IT. She is passionate about designing a creative content strategy that highlights real-world data hygiene issues faced by many organizations today. She produces content to communicate solutions, tips, and practices that can help businesses to implement and achieve inherent data quality in their business intelligence processes. She strives to create content that is targeted towards a wide array of audiences, ranging from technical personnel to end-user, as well as marketing it across various digital platforms.

Latest Articles: Deduplication: Best Practices For Avoiding Or Correcting Duplicate Customer Data

Tom Kuhr 

Tom Kuhr is a strategic marketing executive with an extensive background in digital marketing, revenue operations, and social media. He is a veteran of multiple successful startups and has helped raise capital, build world-class teams, and created scalable marketing and business development programs that enabled rapid growth. As the CMO for Greenfly, he works closely with sports, media, consumer brands, and franchises to automate and scale powerful advocacy marketing programs. Representing the voice of the customer, Tom's award-winning products and exceptional customer experiences have led to multiple successful exits through IPO and acquisition.

Latest Articles: Marketing Trends: The Rise of the Ambassador and Creator Era

Gary Stevens 

Gary Stevens is a front-end developer. He's a full-time blockchain geek and a volunteer working for the Ethereum foundation as well as an active Github contributor.

Latest Articles: Working With The .htaccess File In WordPress

Osman Sirin 

Pemavor provides multiple digital marketing tools for performance marketing experts in comprehensive packages for different requirements. We help you with data-driven process automation in campaign management for ads, shopping, bidding, and various other marketing services.

Latest Articles: Python: Script A Google Autosuggest Extract of Trends for Your Niche Search Keywords

Peo Persson 

Peo is a digital marketing strategist with a background in consultancy, entrepreneurship. Prior to co-founding DanAds in 2013, he held a number of senior roles in the media and IT industry with almost a decade’s worth of experience working in ad-tech innovation. Peo was also part of the founding team for Hybris Empire, a digital media and advertising company.

Latest Articles: DanAds: Self-Service Advertising Technology For Publishers

Dmytro Spilka 

Dmytro is a CEO at Solvid and founder of Pridicto. His work has been published in Shopify, IBM, Entrepreneur, BuzzSumo, Campaign Monitor, and Tech Radar.

Latest Articles: How to Effectively Track Your Conversions and Sales in Email Marketing

Jeff Beck 

Jeff is the Chief Executive Officer and President of Leaf Home Solutions, a leading provider of home products – such as windows, gutters, home safety, and more. With over 16 years of industry experience rooted in information technology, operations, project management, and leadership, Beck has transformed the internal business operations, implementing innovative technology that has fostered unmatched scale.

Latest Articles: How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line

Sammy Zhou 

Sammy is a digital marketer and an enthusiast for photography and videography. She always tries to explore something new in her content and loves sharing tips and tricks on marketing. Works for FlexClip, she is passionate about everything related to video production.

Latest Articles: The Best Free Slideshow Maker Apps (Desktop Software, Mobile Apps, and Online Platforms)

Ashley Murphy 

Ashley Murphy graduated with a BA (Hons) in English Literature and Creative Writing from the University of Manchester. He began working as a freelance content writer in 2015. He specializes in technology, higher education, advertising copy, current affairs, and entrepreneurship.

Latest Articles: 10 Types of YouTube Videos That Will Help Grow Your Small Business

Stephanie Sperry 

Stephanie Sperry is Senior Director of Marketing at ServiceSource. Her experience and knowledge uniquely position Sperry to scale her capabilities to ensure ServiceSource is focused on improving the customer journey for the company’s clients.

Latest Articles: Smarketing: Aligning Your B2B Sales & Marketing Teams

David Wachs 

David Wachs is a serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration.

Latest Articles: Sales Outreach: Six Strategies That Win Hearts (And Other Tips!)

Javeria Gauhar 

Javeria Gauhar, an experienced B2B/SaaS writer specializing in writing for the data management industry. At Data Ladder, she works as Marketing Executive, responsible for implementing inbound marketing strategies. She is also a programmer with 2 years of experience in developing, testing and maintaining enterprise software applications.

Latest Articles: Data Hygiene: A Quick Guide To Data Merge Purge

Matt Dyer 

Matt Dyer is the Head of Sales and Marketing at Zilliqa, where he will work across the Commercial Technology and Marketing divisions to onboard more enterprise customers onto Zilliqa's BaaS service. Matt brings over 18 years of enterprise expertise from both the sales and go-to market perspectives.

Latest Articles: Beyond The Screen: How Blockchain Will Impact Influencer Marketing