Marketing & Sales Videos

Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on Martech Zone

  • GetResponse: Email, Email marketing, SMS, Chat, Ad, Landing Page, Website Builder - Marketing Suite

    GetResponse: Build, Communicate, and Convert Your Contacts Into Customers With More Than Email

    Marketing professionals often find themselves entangled in the complexities of managing multiple marketing technology (martech) platforms. The time and effort spent transferring data between systems, coupled with the steep learning curve associated with mastering each new tool, can significantly detract from the core objectives of marketing strategies. Recognizing these challenges, modern martech platforms have begun to evolve, offering a broad…

  • MeetGeek: Improve Meeting Productivity with AI Meeting Insights

    MeetGeek: Improve Your Meeting Productivity with AI-Powered Meeting Insights

    Meetings are ubiquitous in corporate life and are often seen as the linchpin of communication and decision-making processes. Yet, despite their central role, there’s a growing awareness of the hidden costs and potential inefficiency they carry. If you’ve been a long-time reader of Martech Zone, you know how much I despise unproductive or unnecessary meetings. With executives spending an average…

  • What impact does video have on digital marketing?

    What Impact Does Video Have On Your Digital Marketing?

    Video has become an indispensable tool in the digital marketing arsenal, offering a compelling way for brands to engage with their audience. The statistics are convincing and underscore the necessity of integrating video into marketing strategies. The Impact of Video By Marketing Channel Advertising: Paid campaigns see a significant uplift from video integration. Video ads can boost engagement by 22%,…

  • B2B Rocket: AI Sales Agents for lead generation, scheduling, and prospect outreach

    B2B Rocket: Scale and Automate Your Lead Generation, Scheduling, and Outreach with Sales AI Agents

    B2B companies face numerous challenges when it comes to sales and lead generation. Traditional B2B sales teams struggle to target the right audience to identify and engage potential clients. This wastes both resources and time. Additionally, manual outreach can be time-consuming and less effective in nurturing leads. B2B Rocket B2B Rocket addresses these challenges by leveraging AI technology to streamline…

  • Kissmetrics: Behavioral Analytics with Actionable Insights

    Kissmetrics: Uncover the Power of Behavioral Analytics With Actionable Insights

    Businesses grapple with the challenges of obtaining actionable insights from their data. On one end of the spectrum, products like Google Analytics present a steep learning curve, demanding extensive customization and filtering to render data usable. Conversely, platform analytics often oversimplify user behavior, providing basic metrics that fall short of uncovering the intricacies of customer engagement. It’s within this gap,…

  • Home Office Desktop and Technology Setup

    My 2024 Home Office Desk and Technology for Video Recording, Conferencing, and Podcasting

    Last year, I remodeled an upstairs bedroom and converted it into my home office. It was quite an undertaking… removing everything down to the studs and subfloor and doing all the work myself. There were a couple of reasons why I decided to make the move: Upstairs – I believe there are many reasons for having a dedicated workspace that…

  • Magic Studio: Suite of Visual AI tools for Generative AI (GenA)

    Magic Studio: Every GenAI Visual Tool You Need, All in a Single Subscription

    Visual generative AI (genAI) platforms are popping up all over the web, and I’ve shared quite a few here when they provide compelling results. It’s still a young industry; technology advances almost daily as these engines enhance their learning. Most of the image modification and creation AI tools you’re seeing are actually powered by the larger AI platforms but provide…

  • Shopify AR for Ecommerce - Augmented Reality

    Shopify AR: Implement Augmented Reality In Your Online Stores Without Breaking The Bank

    Creating an engaging and immersive online shopping experience has become crucial to e-commerce success. Shopify is pioneering this transformation with its innovative augmented reality (AR) feature, Shopify AR. This technology redefines how customers interact with products online in 3D and addresses the significant challenge many e-commerce stores face in deploying AR solutions. Shopify AR Shopify AR empowers merchants to showcase…

  • Amazon Attribution Guide

    Amazon Attribution in 2024: A Comprehensive Overview

    Amazon’s e-commerce platform continually adapts to the digital market landscape, introducing advanced tools and techniques for sellers to measure and optimize their performance. Among these, Amazon Attribution is a vital instrument for sellers who want to assess the impact of their external marketing campaigns on Amazon sales. Amazon Attribution has revolutionized the game for sellers and vendors, and that’s putting it mildly.…

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