Marketing & Sales Videos, Marketing Tools, Sales Enablement

BizChat: Team Communication and Collaboration

In the early, high-growth days of ExactTarget (now Salesforce), one tool the company couldn’t do without was Yahoo! Messenger. Aside from the all-to-often hilarious hacked message that sent an “I quit” notification from an employee who left their laptop open and logged in, the tool was indespensible to fast-track communications. Of course, once we got to several hundred employees, the tool became impossible and email became our primary tool… but oh how terrible it was. Slack rose to fame a few years ago, and while some companies love it… others have also complained at how

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Augmented Reality, Marketing & Sales Videos

7 Examples that Prove How Powerful AR Is in Marketing

Can you imagine a bus stop that entertains you while waiting? It would make your day more fun, wouldn’t it? It would distract you from the stress imposed by daily chores. It would make you smile. Why can’t brands think of such creative ways to promote their products? Oh wait; they already did! Pepsi brought such an experience to London commuters back in 2014! The bus shelter launched people in a fun world of aliens, UFOs, and robots taking over their actual surroundings. It’s 2018, and that’s still one of the best examples of augmented

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AdTech, Creative Management Platform, Marketing & Sales Videos

Bannerflow: Design, Scale, and Publish Campaigns

As advertising channels become more diverse, the ability to build, collaborate, and get banner ads approved can become a nightmare. Creative Management Platforms (CMP) provide the ability to streamline design, improve workflows, and optimize all creative to industry standards. Bannerflow’s creative management platform gives you complete control over ad production and distribution, saving you time and money. If you work across multiple channels, in multiple markets, and with multiple formats, Bannerflow does the heavy lifting, enabling you to be at the forefront of digital advertising. Bannerflow features include the ability for advertising teams to: Build your

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Marketing & Sales Videos, Search Marketing, Technology

The Problem with Web 3.0 Persists

aCategorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting… it’s downright painful. The Evolutions of The Web Web 0: In 1989 Tim Berners-Lee of CERN proposes an open Internet. The first website appears in 1991 with the World Wide Web Project. Web 1.0: By 1999 there are 3 million websites and users navigate primarily by word-of-mouth and directories like Yahoo! Web 2.0: By 2006 there are 85 million sites but interactive sites, wikis and social media begin to take shape where users can participate

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Analytics & Testing, Marketing & Sales Videos, Mobile and Tablet Marketing, Mobile Applications

CleverTap: Mobile Marketing Analytics and Segmentation Platform

CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap platform: Dashboard where you can segment your users based on their actions and profile properties, run targeted campaigns to these segments, and analyze each campaign’s performance. SDKs that let you track users’ actions within your mobile apps and websites. Our

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