Marketing & Sales Videos Articles

Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on Martech Zone

  • Webflow: Build Next-Level Web Experiences Without Limits with This Composable CMS

    Webflow: Build Next-Level Web Experiences Without Limits With This Composable CMS

    Creating high-performance websites once required a complex dance between design, development, and marketing teams. Rounds of feedback, bottlenecks in production, and rigid CMS platforms often slowed growth and creativity. Today’s digital landscape demands more agility — faster page creation, real-time updates, scalable infrastructure, and the ability for every team to contribute without compromise. Webflow Webflow is redefining what it means…

  • Speechify: Turn Any Text Into an AI-Generated Voice That Speaks to Your Audience

    Speechify: Turn Any Text Into a Voice That Speaks to Your Audience

    We live in a world oversaturated with content, standing out doesn’t always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify in the voice of its…

  • Bannerflow: Dynamic Creative Optimization (DCO) and Creative Management Platform (CMP)

    Bannerflow: Create, Publish, and Optimize Smarter Ads — All in One Place

    When your digital campaigns are slow to launch, scattered across multiple tools, and time-consuming to scale, your performance suffers the consequences. Today’s marketers need more than speed — they require precision, collaboration, and personalization. Traditional creative workflows can’t keep up with today’s dynamic ad environments, where data changes hourly and performance is evaluated in real-time. Bannerflow That’s where Bannerflow comes…

  • What is Content Marketing?

    What is Content Marketing? The Strategies Driving Results in 2025

    Even though we’ve been writing about content marketing for over a decade, I think it’s essential that we address basic questions for both marketing students and validate the information provided to experienced marketers. Content marketing is a broad term that encompasses a wide range of activities. The term content marketing itself has become the norm in the digital age… I…

  • The YouTube Formula by Derral Eves

    Mastering YouTube Growth: A Deep Dive into The YouTube Formula

    YouTube continues to stand as a pivotal platform for content creators and businesses aiming to expand their reach and revenue. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue is a comprehensive guide to navigating this dynamic environment. The YouTube Algorithm Author Derrel Eves is a seasoned YouTube strategist with over…

  • Zencastr: Effortless Podcasting and Video Creation for Modern Creators

    Zencastr: Effortless Podcasting and Video Creation for Modern Creators

    Creating high-quality audio and video content shouldn’t feel like assembling a complicated tech stack. Yet for many podcasters, video creators, and interviewers, juggling multiple tools, managing remote guests, and editing content consumes more time than the creative process itself. In a competitive content landscape, creators need solutions that allow them to focus on storytelling, not troubleshooting. Zencastr Zencastr is a…

  • What is a Brand? Failures, Value, Tips, and Takeaways

    What is a Brand?

    If I were to admit one thing after decades in marketing, it was honestly that I vastly underestimated the impact of a brand across marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more difficult than I ever…

  • Increff: Smarter Merchandising with Real-Time Product Insights

    Increff: Smarter Merchandising with Real-Time Product Insights

    Scaling an e-commerce business isn’t just about driving more traffic or launching more campaigns—it’s about fulfilling demand at the right time with the right products. Brands often pour resources into digital marketing only to hit a wall: top-selling items go out of stock, while poor performers sit idle, tying up capital. The culprit? A lack of timely, granular insights to…

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