Video Marketing Trends for 2021

Reading Time: 2 minutes Video is one area that I’m really trying to ramp up this year. I recently did a podcast with Owen of The Video Marketing School and he motivated me to put some extra effort in. I recently cleaned up my YouTube channels – both for me personally and for Martech Zone (please subscribe!) and I’m going to continue to work on getting some good videos recorded as well as do more real-time video. I built

Social Media Marketing 101

Reading Time: 3 minutes How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. First, let’s discuss why your company would want to be active on social media. Reasons Why Businesses Use Social Media Marketing Here’s a great explainer video on 7 ways that your social media marketing can drive business results. How To Get Started With Social

Content Library: What Is It? And Why Your Content Marketing Strategy Is Failing Without It

Reading Time: 6 minutes Years ago we were working with a company that had several million articles published on their site. The problem was that very few of the articles were read, even less ranked in search engines, and less than one percent of them had revenue attributed to them. I’d challenge you to review your own library of content. I believe you’d be surprised at what percent of your pages are actually popular and engaged with by your

Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business

Reading Time: 3 minutes One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was ready to sign a contract for a platform that would cost them over half-a-million dollars

50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

Reading Time: 11 minutes We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Key Features of Search Engine Optimization Tools and Tracking Platforms Audits