Mobile and Tablet Marketing

Mobile marketing, SMS marketing, mobile apps, and tablet marketing technology products, services, and news for marketers on Martech Zone

  • History of Text Messaging (SMS, MMS, Texting)

    The History of Text Messaging (Updated for 2023)

    In today’s world, texting is a ubiquitous form of communication, but it had humble beginnings. Let’s journey through the history of texting, highlighting the key milestones highlighted in the beautiful series of infographics below from SimpleTexting. 1992: The First Text Message On December 3, 1992, in the U.K., the first-ever text message was sent. Engineer Neil Papworth sent the message…

  • Science of Persuasion

    The Science of Persuasion: Six Principles That Influence Decision-Making

    For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…

  • Hotgloo Wireframe and Prototyping Platform for Desktop, Tablet, and Mobile

    HotGloo: The Premier Wireframe and Prototyping Tool for Desktop, Tablet, and Mobile

    Wireframing is a crucial initial step in designing the user experience (UX) for websites, applications, or digital interfaces. It involves creating a simplified and visual representation of the structure and layout of a web page or application without focusing on detailed design elements such as colors, graphics, or typography. Wireframes serve as a blueprint or skeletal framework for the final…

  • The History of Marketing

    The History Of Marketing

    The word marketing has its origins in the late Middle English language. It can be traced back to the Old English word mǣrket, which meant a marketplace or a place where goods were bought and sold. Over time, the term evolved, and by the 16th century, it came to refer to various activities related to buying and selling products or…

  • Upland Localytics: Mobile App Marketing and App Analytics

    Localytics: Mobile App Marketing and App Analytics Platform

    In mobile app marketing, the key to success is engaging your audience on a deeper, more meaningful level. That’s where Localytics comes in. As a leading mobile app marketing and analytics software, Localytics empowers businesses to deliver personalized mobile app campaigns that drive engagement, loyalty, and conversions. In this article, we’ll explore why Localytics should be your go-to solution for…

  • What is Marketing as a Service (MaaS)? Why should you opt for it instead of a first marketing hire

    Why Small Businesses and High-Growth Startups Should Delay Hiring Their First Marketing Employee and Partner With A Marketing as a Service (MaaS) Provider

    As startups and small businesses scale and succeed, they face a pivotal decision: Should they hire an in-house marketing employee or partner with a traditional marketing agency? While having a dedicated staff member to spearhead awareness, lead generation, upsells, and retention might seem appealing, it often falls short of expectations. Partnering with an agency may provide some relief by building…

  • Sales and Marketing Automation and Artificial Intelligence

    Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business

    With uncertain economic periods, companies look to safeguard their business’s financial health. Understanding the return on investment (ROI) of their digital transformation (DX) initiatives is at the core of most conversations. As business owners and trusted service partners, we fully recognize the risks and advise our clients accordingly. In good times, companies often look at how to innovate, capture market…

  • Marketing Benefits versus Features in SaaS and Technology

    Dear Tech Marketers: Stop Marketing Features Over Benefits

    Dear Tech Marketer or SaaS Enthusiast, It’s undeniable that the world of technology is exhilarating. The thrill of crafting and unleashing new releases and groundbreaking features ignites the passion within every tech marketer’s heart. We understand the complexities, the sleepless nights, and the countless lines of code that go into transforming concepts into reality. It’s no wonder you’re proud of…


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