If you’ve never had the opportunity to integrate a payment processing solution, you’re in for quite the learning experience. Payment processors have a range of features and offerings… from fees, how long your payments are held, to the user’s checkout experience, global support, fraud prevention, as well as the quality of tools for you to monitor revenue. 2Checkout is a cloud-based payment service that maximizes online sales conversions by providing global payments with a localized
MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps
MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns based on a variety of performance metrics. MOLOCO Cloud Features Include Exchanges – reach mobile
UserTesting: On-Demand Human Insights to Improve the Customer Experience
Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human
The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business
The question whether to build or buy software is a long on-going debate between experts with various opinions on the internet. The option to build your own in-house software or buy market ready customized solution still keeps a lot of decision makers confused. With the SaaS market booming to its full glory where the market size is projected to reach USD 307.3 billion by 2026, it is making it easier for brands to subscribe to services without a need to
Smarketing: Aligning Your B2B Sales & Marketing Teams
With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’? Smarketing unifies your sales force and marketing teams. It focuses on aligning goals and missions
Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App Platforms
With over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn’t be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not competing with another app from your competitor in the same niche but with apps from across market segments and niches. If you think, you need two elements to get your users to retain your apps – their
What Is MarTech? Marketing Technology: Past, Present, and Future
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great
TikTok For Business: Reach Relevant Consumers In This Short-Form Video Network
TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. There’s little doubt as to its growth: TikTok Statistics TikTok has 689 million monthly active users worldwide. The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. TikTok ranked as the top most-downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads. 62 percent