In order to thrive and survive in business, business owners must embrace a lot of techniques and tactics. A customer retention strategy is critical because it’s far more effective than any other marketing strategy when it comes to increasing revenues and driving a return on your marketing investment. Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25 to 95%. The success rate of selling to a customer
UZE Mobility: The Marketplace Platform For Mobile Digital Out-of-home Advertising
During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact for businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily life. People are traveling less and spending less. The pandemic will hopefully be over in the next few months, but these months have heightened key changes that were already emerging in the advertising world. Mobile
Go-To Strategies & Challenges To Holiday Marketing in Post-Covid Era
The special time of the year is right around the corner, the time we all look forward to unwinding with our loved ones and most importantly indulge in heaps of holiday shopping. Although unlike the usual holidays, this year stands apart due to the widespread disruption by COVID-19. While the world is still struggling to deal with this uncertainty and inching back to normalcy, many holiday traditions will also notice a change and may look different
Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes
While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers (IDFA) changes. And with Apple also being accused in the recent 449-page report from the US House of Representatives of abusing its respective monopoly power, Tim Cook must be weighing his next steps very carefully. Could Apple’s tightening grip on advertisers make it the
Swing2App: The Ultimate No-code App Development Platform
There’s is enough evidence out there about how mobile apps have taken over smartphones. If not a hundred, there is at least one app out there for every purpose. And yet, pioneering entrepreneurs are still probing new avenues to enter the mobility solution game. The question to ask, though, is: – How many new businesses and entrepreneurs can actually afford the traditional way of app development? Not only is mobile application development capital-draining and time-consuming,