Reading Time: 3 minutes This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the Google Map pack section was fantastic. It’s a nuance that many businesses don’t fully understand. Regional search engine results pages have 3 main sections: Paid Search – denoted by small text that states Ad, the ads are typically prominent at the top of the page. These spots
Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology
Reading Time: 2 minutes It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someone, while younger folks will jump to a text message. In fact, we even have a client who
Marketing Campaign Planning Checklist: 10 Steps To Superior Results
Reading Time: 3 minutes As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of direction – Marketers often do a great job designing a campaign but miss the most
Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth
Reading Time: 3 minutes If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. You might do
Location-Based Marketing: Geo-Fencing and Beacons
Reading Time: 2 minutes While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. Here’s an example: You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in the day on the Internet, and shows you some additional products you might be interested