Amazon, Artificial Intelligence, Augmented Reality, Big Data, Blockchain, Chat Bots, Content Marketing, Data, , Internet of Things, Marketing Infographics, Mixed Reality, Mobile and Tablet Marketing, Mobile Applications, Technology, Video Marketing, Virtual Reality

Amazon Web Services: How Big Is AWS?

Working with technology companies, I’m amazed at how many are hosting their platforms on Amazon Web Services (AWS). Netflix, Reddit, AOL, and Pinterest are now running on Amazon services. Even GoDaddy is moving a majority of its infrastructure there. Key to the popularity is the combination of the high availability and low cost. Amazon S3, for example, is designed to deliver 99.999999999% availability, serving trillions of objects worldwide. Amazon is notorious for its aggressive pricing and AWS’ is no different. That high availability and low cost has been attractive to startups who wish to scale

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Mobile Applications

Here Are 6 Ways That Mobile Apps Help in Business Growth

As mobile native frameworks decrease development time and drive down development costs, mobile applications are becoming a must-have for many companies to drive innovation. Building your own mobile application isn’t at all costly and unwieldy as it was just a couple of years ago. Fueling the industry are app development companies with different specialty center and certifications,  all aggressive in building business applications that can positively impact every aspect of your business. How Mobile Apps Can Grow Your Business Extend Your Customer Base – You never know if your local product or service will turn

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A/B Testing, Ecommerce and Retail, Marketing & Sales Videos, Mobile and Tablet Marketing

UserTesting: On-Demand Human Insights to Improve the Customer Experience

Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human insights is like putting yourself in the shoes of your customers to learn, understand and evolve with their needs. With

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Ecommerce and Retail, , Mobile and Tablet Marketing, Mobile Applications, Technology, WordPress

OneSignal: Add Push Notifications by Desktop, App, or Email

Each month, I’d get a couple of thousand returning visitors through browser push notifications that we integrated. Unfortunately, the platform we chose is now shutting down so I had to find a new one. Worse, there’s no way of importing those old subscribers back to our site so we’re going to take a hit. For that reason, I needed to choose a platform that’s well-known and scalable. And I found it in OneSignal. Not only does OneSignal do push notifications for browsers, they’re also a one-stop shop for push notifications via mobile applications or by

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Ecommerce and Retail, , Instagram Marketing, Marketing Infographics, Mobile and Tablet Marketing, Organic Search, Publishing, Search Marketing, Snapchat Marketing, , Technology, Video Marketing, WordPress

What Are The Latest Internet Statistics for 2018

Although developed from the mid-80s, the Internet wasn’t fully commercialized in the United States until 1995 when the last restrictions were dropped in order for the Internet to carry commercial traffic. It’s hard to believe that I’ve been working on the Internet since its commercial inception, but I’ve got the gray hairs to prove it! I’m truly lucky to have worked for a company back then that saw the opportunities and threw me headfirst into the technology. The number of innovations that the Internet has unleashed is beyond imagination. And today, it’s questionable whether or

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