Reading Time: 6 minutes After Black Friday sales, Christmas shopping frenzy, and post-Christmas sales we find ourselves in the most boring sales season of the year yet again — it’s cold, grey, raining, and snowing. People are sitting at home, rather than strolling around the shopping malls. A 2010 study by economist, Kyle B. Murray, revealed that exposure to sunlight could increase consumption and our likelihood to spend. Similarly, when it’s cloudy and cold, our likelihood to spend decreases. Moreover, in
Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins
Reading Time: 3 minutes Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps
Marketing Data: The Key to Stand Out in 2021 and Beyond
Reading Time: 4 minutes In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising. After 1995, with the advent of email technology, marketing became a little more specific. It
What is Growth Hacking? Here Are 15 Techniques
Reading Time: 4 minutes The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to build awareness and adoption… but didn’t have the marketing budget or resources to do it.
SimpleTexting: An SMS and Text Messaging Platform
Reading Time: 7 minutes Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenue Build Relationships – Provide customer service and support with 2-way conversations Engage Your Audience – Quickly share important updates and new content Generate Excitement – Host