Mobile and Tablet Marketing
Mobile marketing, SMS marketing, mobile apps, and tablet marketing technology products, services, and news for marketers on Martech Zone
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The History of Text Messaging (Updated for 2023)
In today’s world, texting is a ubiquitous form of communication, but it had humble beginnings. Let’s journey through the history of texting, highlighting the key milestones highlighted in the beautiful series of infographics below from SimpleTexting. 1992: The First Text Message On December 3, 1992, in the U.K., the first-ever text message was sent. Engineer Neil Papworth sent the message…
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The Science of Persuasion: Six Principles That Influence Decision-Making
For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…
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HotGloo: The Premier Wireframe and Prototyping Tool for Desktop, Tablet, and Mobile
Wireframing is a crucial initial step in designing the user experience (UX) for websites, applications, or digital interfaces. It involves creating a simplified and visual representation of the structure and layout of a web page or application without focusing on detailed design elements such as colors, graphics, or typography. Wireframes serve as a blueprint or skeletal framework for the final…
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The History Of Marketing
The word marketing has its origins in the late Middle English language. It can be traced back to the Old English word mǣrket, which meant a marketplace or a place where goods were bought and sold. Over time, the term evolved, and by the 16th century, it came to refer to various activities related to buying and selling products or…
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Localytics: Mobile App Marketing and App Analytics Platform
In mobile app marketing, the key to success is engaging your audience on a deeper, more meaningful level. That’s where Localytics comes in. As a leading mobile app marketing and analytics software, Localytics empowers businesses to deliver personalized mobile app campaigns that drive engagement, loyalty, and conversions. In this article, we’ll explore why Localytics should be your go-to solution for…
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What Key Elements Are Incorporated Into A Comprehensive Business Communication Strategy?
Business communication is the lifeblood of any organization, serving as a bridge between the company and its internal and external stakeholders. In the digital age, an effective communication strategy is crucial for building awareness, authority, value, disseminating news, keeping employees informed, managing crises, and driving upsells and retention. Let’s explore the key elements of a comprehensive business communication strategy and…
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25 Mobile Marketing Strategies Used By Businesses To Grow Visibility, Engage Visitors, Capture Leads, and Grow Conversions
Many of us operate our businesses and manage our sales and marketing from a desktop at work. However, this can put us at a disadvantage when the majority of prospects and customers we’re speaking to are on a mobile device. In recent years, there has been a shift in consumer response to overreaching marketers since mobile is such an intiment…
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Why Small Businesses and High-Growth Startups Should Delay Hiring Their First Marketing Employee and Partner With A Marketing as a Service (MaaS) Provider
As startups and small businesses scale and succeed, they face a pivotal decision: Should they hire an in-house marketing employee or partner with a traditional marketing agency? While having a dedicated staff member to spearhead awareness, lead generation, upsells, and retention might seem appealing, it often falls short of expectations. Partnering with an agency may provide some relief by building…
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Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business
With uncertain economic periods, companies look to safeguard their business’s financial health. Understanding the return on investment (ROI) of their digital transformation (DX) initiatives is at the core of most conversations. As business owners and trusted service partners, we fully recognize the risks and advise our clients accordingly. In good times, companies often look at how to innovate, capture market…
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Dear Tech Marketers: Stop Marketing Features Over Benefits
Dear Tech Marketer or SaaS Enthusiast, It’s undeniable that the world of technology is exhilarating. The thrill of crafting and unleashing new releases and groundbreaking features ignites the passion within every tech marketer’s heart. We understand the complexities, the sleepless nights, and the countless lines of code that go into transforming concepts into reality. It’s no wonder you’re proud of…
