Mobile Marketing, Messaging, and Apps
Mobile and tablet marketing involves leveraging mobile devices and apps to engage with customers, promote products and services, and drive conversions. With the increasing prevalence of smartphones and tablets, businesses must adapt their marketing strategies to meet the needs and preferences of mobile users. Key subtopics within mobile and tablet marketing include mobile-responsive design, mobile apps, text message marketing (SMS), mobile advertising, and mobile payment solutions. By implementing a comprehensive mobile marketing strategy, companies can improve customer engagement, increase brand loyalty, and ultimately drive more sales. Check out the articles below to discover how mobile and tablet marketing can help you connect with your audience on-the-go.
-
Appy Pie: Turn a Plain-English Prompt Into a Store-Ready App
Customers already spend most of their screen time in apps, and businesses with their own app can send a push notification, take an order, or reward a repeat visit without paying a delivery platform or ad network for the privilege.…
-
TeraBox: Cloud Storage Big Enough for Your Marketing Assets
Marketing teams generate more files than they can comfortably keep. Raw event video, podcast audio, product photography, webinar recordings, design source files, and years of campaign archives pile up on laptops and shared drives. When local disks fill, people delete…
-
Wispr Flow: Speak and Send Polished Text
People who spend the day in messages, documents, and meeting notes rarely run out of things to say. The slow part is getting that thought into the field before the moment passes, then cleaning it up so someone else can…
-
Home Page vs Landing Page: Designing for the Bridge or the Destination
An old adage says every page is a landing page. The adage is true in one narrow sense. A visitor can arrive on any URL without having seen the rest of the site. A blog post, a pricing page, a…
-
Social Commerce in 2026: Matching Your Channels to Your Buyers
Social feeds used to be where you saw people you already knew. A photo, a joke, a status. Shopping sat somewhere else: a store, a catalog, a search result. That split is gone. The same apps are now where people…
-
Core Web Vitals: The Factors Behind LCP, INP, and CLS
A page can feel slow in three different ways. The main content arrives late. A tap sits there before anything paints. The layout jumps while someone is trying to read. Google scores those three experiences as Core Web Vitals (CWV).…
-
How Large Omnichannel Retailers Should Choose a Mobile App Engineering Partner
A practical framework for evaluating engineering depth, integration experience, production scale, and long-term ownership. For a large omnichannel retailer, a mobile app is not a side project. It is one of the most visible surfaces of a much larger commerce…
-
Customer.io: Lifecycle Marketing, Explained
Lifecycle marketing is the work of staying with a customer after the first conversion. The purchase, trial, or signup starts the relationship; it doesn't end it. From there, the job is to help the person reach value, come back, and…
-
Knock: Deploy and Automate Product Messages Without a Custom Stack
A password reset, an onboarding note, and a product announcement shouldn't each be its own engineering project. In a lot of companies, they are. Engineering owns the template, the channel, and the send. A copy change waits on a deploy.…
-
Email Marketing Benchmarks 2026: What 100+ Client Accounts Say About Revenue, Flows And Open Rates
Every email benchmark article quotes a different number, and most of them disagree with what marketers see in their own reporting. Part of that is definitional. Part of it is that the most widely reported metric in email has been…
-
Navigating the Future: Key Mobile App Development Trends for the Coming Years
The mobile app landscape is in a state of perpetual motion. As we look toward the latter half of the 2020s, mobile applications are no longer simply digital touchpoints; they are the primary engines driving business growth, customer retention, and…
-
Signal House: A2P Messaging Without the Markup
Carriers tightened Application-to-Person Messaging (A2P) on local numbers, and blasting from an unregistered long code no longer works. Brands now need 10-Digit Long Code (10DLC) registration, campaign classes, and a send path that actually reaches AT&T, T-Mobile, and Verizon. Agencies…
