Tim Duncan, Product Growth Lead at Bottle Rocket, discusses the value in creating a common digital vision within a company and how businesses can become more agile in adapting to ongoing digital market change.
Carts Guru: Marketing Automation for Ecommerce
It’s unfortunate that ecommerce platforms don’t make marketing a priority. If you have an online store, you’re absolutely not going to meet your full revenue potential unless you’re able to acquire new customers and maximize the revenue potential of current customers. Thankfully, there’s a great breed of marketing automation platforms out there that provide all the tools necessary to automatically target customers where they’re most likely to open, click, and make a purchase. One such
Invest in Klaviyo’s Ecommerce Marketing Automation Today Before The Holiday Shopping Season
Over the last year, I assumed the marketing responsibilities for an ecommerce client to grow their sales. I optimized every aspect of their ecommerce site – in this case, Shopify. I redesigned templates, integrated a rewards program, added local delivery, took new product photos, enhanced product pages… and increased their conversion rates double-digit. Once I was able to ensure the site was functioning properly and the logistics of delivery working, I wanted to work on
Business Challenges & Opportunities With The COVID-19 Pandemic
For several years, I’ve touted that change is the only constant that marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies were also being forced to be more transparent and human in their efforts. Consumers and businesses started to do businesses to aligned with their philanthropic and ethical beliefs. Where organizations used to separate their foundations
Website Features Checklist: The 66 Ultimate Must-Haves for Your Site
Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many small details that can make all the difference – both in terms of giving customers
Bizzabo: Power Your In-Person and Virtual Events on a Single Platform
Bizzabo is an event success platform that provides your team with all the tools they need to create rewarding events while surfacing insights to help your events grow in ways you never thought were possible. Bizzabo Event Platform Features Bizzabo’s all-in-one event software enables in-person and virtual events to deliver unique attendee experiences through intelligent and intent-based personalized engagement. Event Registration – fully orchestrate your visitor to attendee experience with enriched and stunning forms, multiple