The New Marketing Mandate: Revenue, Or Else

Unemployment fell to 8.4 percent in August, as America slowly recovers from the pandemic peak.  But employees, specifically sales and marketing professionals, are returning to a much different landscape. And it’s unlike anything we’ve ever seen before.  When I joined Salesforce in 2009, we were on the heels of the Great Recession. Our mentality as marketers was directly influenced by the economic belt-tightening that had just occurred across the globe.  These were lean times. But

GoSite: An All-In-One Platform for Small Businesses To Go Digital

Integrations aren’t particularly easy between the services your small businesses need and the platforms that are available. For internal automation and seamless customer experience to work well can be out of budget for most small businesses. Small businesses need functionality that spans most platforms: Website – a clean website that’s optimized for local search. Messenger – the ability to effectively and easily communicate in real-time with prospects. Booking – self-service scheduling with cancelation, reminders, and

Apple iOS 14: Data Privacy and the IDFA Armageddon

At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a

MoEngage: Analyze, Segment, Engage, and Personalize the Mobile-First Consumer’s Journey

The mobile-first consumer is different. While their lives revolve around their mobile phones, they also hop between devices, locations, and channels. Consumers expect brands to always be in step with them and deliver personalized experiences across all physical and digital touch-points. MoEngage’s mission is to help brands analyze, segment, engage, and personalize the consumer’s journey. MoEngage Overview Analyze the Customer Journey Insights provided by MoEngage assist the marketer in mapping our the customer’s journey so

Sales, Marketing, MarTech, and Technology Acronyms and Abbreviations

It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (A) ABC – Always Be Closing: This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works.