Reading Time: 5 minutes Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills. Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person. Today, a good CRM specialist is an engineer or a data specialist who has basic knowledge
AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology
Reading Time: 2 minutes The online advertising ecosystem consists of companies, technology systems, and complex technical processes all working together to serve ads to online users across the Internet. Online advertising has brought with it a number of positives. For one, it’s provided content creators with a source of revenue so they can distribute their content for free to online users. It’s also allowed new and existing media and technology businesses to grow and thrive. However, while the online advertising
Help Lead the Marketing Rebellion
Reading Time: 3 minutes The first time I met Mark Schaefer, I was instantly appreciative of his experience and deep insight. Mark works with leading companies on how to improve their marketing efforts. While I’m a competent practitioner in this industry, I look to a handful of leaders for vision – Mark is one of those leaders that I pay attention to. While Mark is a seasoned veteran of marketing, I also appreciated that he jumped in head-first with
Building a Storybrand: The 7 Prospect Desires Your Business Depends On
Reading Time: 3 minutes Aproximately a month ago, I got to participate in a marketing ideation meeting for a client. It was fantastic, working with a consultancy known for developing roadmaps for high tech companies. As the roadmaps were developed, I was impressed with the unique and differentiated paths the team came up with. However, I was also a determined to keep the team focused on the target market. Innovation is a critical strategy in many industries today, but
Your Competitors Are Working On The IoT Strategy That Will Bury You
Reading Time: 2 minutes The number of Internet-connected devices in my home and office continues to grow every single month. All of the items we have right now have a fairly obvious purpose – like light controls, voice commands, and programmable thermostats. However, the continued miniaturization of technology and their connectedness is bringing around a business disruption as we’ve never seen before. Recently, I was sent a copy of Internet of Things: Digitize or Die: Transform your organization. Embrace