Marketing Events
Upcoming conferences, virtual conferences, webinars and other marketing events of interest on Martech Zone
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Creating Customer Experience Journeys in Fintech | On Demand Salesforce Webinar
As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at…
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What’s a Mashup?
The term mashup was originally popularized in the early 2000s. While it’s challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services. It’s not a recent concept, but the proliferation of APIs and web services has made mashups more common today. I…