Marketing Events

Upcoming conferences, virtual conferences, webinars and other marketing events of interest on Martech Zone

  • Internal Communication Strategy

    Why Your Marketing Department Needs To Invest In An Internal Communication Strategy

    Every week, our company gets together for a company call where we discuss each client and the work that we’re getting done. It’s a critical meeting… we often identify sales opportunities to upsell clients, we identify fantastic work that we should be promoting with our marketing, and we educate one another on solutions, tactics, and strategies to get the job…

  • How to Create A Marketing Budget (Line Items and Checklist)

    How To Create A Marketing Budget: Methods, Line Items, Averages, and Considerations

    We recently had a newly launched company that asked us to provide a statement of work (SOW) that incorporated building and executing a strategy for high growth. We did quite a bit of analysis on their system, their competition, and their pricing, in order to set some expectations for their marketing budget and its allocation. After preliminary research, we brought…

  • Salesforce Webinar Fintech Customer Journeys

    Creating Customer Experience Journeys in Fintech | On Demand Salesforce Webinar

    As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at…

  • What is a Mashup?

    What’s a Mashup?

    The term mashup was originally popularized in the early 2000s. While it’s challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services. It’s not a recent concept, but the proliferation of APIs and web services has made mashups more common today. I…


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