Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple

The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going over the top of typical internet services such as web browsing, email, etc. The cord-cutting

Digital Marketing Trends & Predictions

Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We continue to do more, across more channels and mediums, with less staff – requiring us

Order High-Quality Custom Stickers In 2 Minutes with Sticker Mule

One of my clients is getting on the road to do sales presentations and asked me for a recommendation for laptop stickers for his own laptop and as a leave-behind with his customers and clients. I’ll be honest that I’ve ordered stickers online and the only high-quality stickers I’ve ever gotten for a good price and a great turnaround has been Sticker Mule. The key to my choice is a sticker that comes off easily

Why You Should Never Buy A New Website Again

This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a new website. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as a static project that has a start and an endpoint. It’s not… it’s a medium

How Non-Gaming Brands Can Benefit From Working With Gaming Influencers

Gaming influencers are becoming hard to ignore, even for non-gaming brands. That might sound strange, so let’s explain why. Many industries suffered due to Covid, but video gaming exploded. Its value is projected to surpass $200 billion in 2023, growth powered by an estimated 2.9 billion gamers worldwide in 2021.  Global Games Market Report It’s not only numbers that are exciting for non-gaming brands, but the diverse ecosystem around gaming. Diversity creates opportunities to present