Reading Time: 3 minutes The marketing industry is deeply connected with human behaviors, routines, and interactions which implies following the digital transformation we’ve undergone over the last twenty-five years. To keep us involved, organizations have responded to this change by making digital and social media communication strategies an essential component of their business marketing plans, yet it does not seem the traditional channels were abandoned. Traditional marketing mediums such as billboards, newspapers, magazines, tv, radio, or flyers alongside digital marketing and social
How Is Digital Marketing Feeding Your Sales Funnel
Reading Time: 4 minutes When businesses are analyzing their sales funnel, what they’re trying to do is to better understand each phase in their buyers’ journey to identify what strategies they can accomplish two things: Size – If marketing can attract more prospects then its plausible that the opportunities to grow their business will increase given that conversion rates remain steady. In other words… if I attract 1,000 more prospects with an advertisement and I have a 5% conversion
How to Register Your Email Address For A Google Account Without a Gmail Address
Reading Time: 2 minutes One of the things that never ceases to amaze me is that businesses both large and small often have a registered Gmail address that owns all of their Google Analytics, Tag Manager, Data Studio, or Optimize accounts. It’s often the {companyname}@gmail.com. Years later, the employee, agency, or contractor that set up the account is gone and no one has the password. Now no one can access the account. Unfortunately, the analytics account is replaced with
Moat: Measure Consumer Attention Across Channels, Devices, and Platforms
Reading Time: 2 minutes Moat by Oracle is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Their measurement suite includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency. Working with publishers, brands, agencies, and platforms, Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. Moat by Oracle
Marketing Campaign Planning Checklist: 10 Steps To Superior Results
Reading Time: 3 minutes As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of direction – Marketers often do a great job designing a campaign but miss the most