Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. However, today’s marketers have had to change many traditional ad approaches to keep up with consumer behavior and technological trends. Social media is here to stay, and advertisers
Why GDPR Is Good for Digital Advertising
A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and it will bring about change, but it’s change digital marketers should welcome, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality is that this was long overdue. Companies have been dragging their feet, and it’s no surprise that the E.U. is leading the charge on this front. This is the beginning of the end
5 Factors When Selecting Your Voice Over Talent for Maximum Impact
We’ve built great relationships with several voiceover talents over the years. Amanda Fellows is one of our goto talents, as well as Paul and Joyce Poteet. Whether it was a full explainer video or a podcast intro, we know that finding the right voice over talent has had extraordinary impact on our production quality. Paul, for instance, is synonymous with the city of Indianapolis. He’s been on radio, television, and been the voice over for several large brands in the region. Because his voice is so unique and recognizable, we try to use him as
Bannerflow: Design, Scale, and Publish Campaigns
As advertising channels become more diverse, the ability to build, collaborate, and get banner ads approved can become a nightmare. Creative Management Platforms (CMP) provide the ability to streamline design, improve workflows, and optimize all creative to industry standards. Bannerflow’s creative management platform gives you complete control over ad production and distribution, saving you time and money. If you work across multiple channels, in multiple markets, and with multiple formats, Bannerflow does the heavy lifting, enabling you to be at the forefront of digital advertising. Bannerflow features include the ability for advertising teams to: Build your
Getting Started with Facebook Business Pages and Facebook Marketing
Facebook has long been a useful tool for marketers. With over two billion active users, the social media platform gives brands the opportunity to cast a wide net and attract customers from all over the world. That said, simply creating a Facebook page for your business or publishing a few targeted ads isn’t enough to leverage the platform to its full potential. To get the most out of Facebook marketing, it’s important to develop a strategy. If you’re able to, partnering with a Facebook advertising firm can help you to develop and launch a strong