Content Marketing, Creative Management Platform, Digital Asset Management, Publishing

GRM Content Services Platform: Bringing Intelligence to Your Business Processes

Enterprise Content Management (ECM) platforms continue to advance their offerings, not just becoming document repositories, but actually providing intelligence for business processes. GRM’s Content Services Platform (CSP) is much more than a document management system. It’s a solution where shareable documents can be created and then business workflows can be optimized. GRM’s CSP allows a content management system (CMS) to integrate data analytics, machine learning, intelligent data capture, and DMS software to manage documents, version tracking, high-tech security features, intuitive business process management (BPM) and Workflow Management Software (WMS). That’s a lot of 3-letter acronyms! Features

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AdTech, Branding, Experiential Marketing, Graphic Design, Marketing Infographics

Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

The average consumer is exposed to an enormous volume of advertising every 24 hours. That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media and print ads. In fact, Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out? Psychology. Great advertising taps into either our emotional or rational response. Emotional response to an ad has far greater influence on a consumer’s intent to purchase than the actual ad content. By tapping into pride, love, unique achievements,

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Content Marketing, , Podcasting, Publishing, Video Marketing

Sharing Is Not Enough – Why You Need A Content Amplification Strategy

There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your content just doesn’t go as far as it used to, it’s not your fault. Things just changed. Today, if you care enough about your audience and your business, you absolutely must develop a strategy to push your content forward to the people who need it the most – through a content amplification strategy. Why so much talk about content? Everybody

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Content Marketing, , , Influencer Marketing, Marketing Infographics, Mobile and Tablet Marketing, Snapchat Marketing, Video Marketing

Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective

Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He questioned my expertise and standing in the industry based on my video orientation. It was maddening for a few reasons: Videos are all about their ability to captivate and communicate the message. I don’t believe orientation has any impact on that. Our viewing capabilities aren’t horizontal, humans can easily accommodate and enjoy a vertical video. Interaction with mobile devices

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