Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and it got me started on building a complete list. With the incredible selection of tools available, marketers are at a distinct advantage to find
The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger
As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence, was mentioned in the first article. The second rolls out what I uncovered cataloging the 2018 native advertising technology landscape
Wayin Launches Lightning Fast Mobile Social Stories
Digital advertising has reached a tipping point. These are the numbers driving Wayin’s tool, Social Stories, an important tool for brand marketers and advertisers. Today, if users on Instagram click or swipe up on a Sponsored Story, it often takes a full five seconds for the brand website to load inside the app. Mobile users get impatient, frustrated and go back to the app, and brands suffer from low click-through and engagement rates. Social Stories is a tool that allows brands to load branded content in record speed and natively inside the app, rather than slowly
Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” It literally is everything you need to know about marketing and AI today
How Do Ads.txt and Ads.cert Prevent Advertising Fraud?
In a $25 billion industry, $6 billion in fraud isn’t negligable… it’s a direct threat to the industry. Those stats come from a survey by the Association of National Advertisers, who partnered with digital security company WhiteOps. The automated selection utilizing programmatic advertising platforms hasn’t helped. If you can program targeting algorithms, you can also program systems to attract the advertising. Borrowing from other industries, like email, IAB Labs developed the Ads.txt specification. Ads.txt hopes to block fraud by creating an index of authorized resellers and publishers. What is Ads.txt? Ads.txt stands for Authorized Digital