How Can Contextual Advertising Help Us Prepare for a Cookieless Future?

Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backward step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-party cookies. Apple launched changes to IDFA (ID for Advertisers) as part of its iOS 14.5 update, which

Artificial Intelligence (AI) And The Revolution Of Digital Marketing

Digital marketing is the core of every ecommerce business. It’s used to bring in sales, increase brand awareness, and reach new customers.  However, today’s market is saturated, and ecommerce businesses must work hard to beat the competition. Not only that—they should also keep track of the latest technology trends and implement marketing techniques accordingly.  One of the latest technological innovations that can revolutionize digital marketing is artificial intelligence (AI). Let’s see how.   Crucial Issues With Today’s

7 Signs You Do Not Need An Ad Server

Most ad tech providers will try to convince you that you need an ad server, especially if you’re a high-volume ad network because that is what they are trying to sell. It is a powerful piece of software and can deliver measurable optimization to certain ad networks and other tech players, but an ad server is not the right solution for everyone in every situation.  In our 10+ years of work in the industry, we

Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple

The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going over the top of typical internet services such as web browsing, email, etc. The cord-cutting