Search Results for: meta-descriptions
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What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?
Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past decade, I’ve noticed that many marketers focus so much on rank and subsequent organic traffic, they forget the step that…
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Why Meta Descriptions Are Critical for SEO and How to Automate Them with AI in WordPress
Meta descriptions are essential for search engine optimization ( SEO ), serving as concise summaries displayed in search engine results pages ( SERPs ) that entice users to click through to your website. These 150–160-character snippets act as organic advertisements,…
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Shopify: How To Program Dynamic Theme Titles and Meta Descriptions for SEO using Liquid
If you've been reading my articles over the last few months, you'll notice that I've been sharing a lot more about ecommerce, especially with regard to Shopify . My firm has been building out a highly customized and integrated Shopify…
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How to Optimize a Landing Page for SEO
A landing page is a destination page on your website where you want to convert visitors. While other pages may provide information and detail about products and services, a landing page should be designed as a destination. It's the last…
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Prestashop: How to Optimize Your Online Store for Increased SEO and Conversions
PrestaShop is a powerful open-source e-commerce platform that powers approximately 250,000 online stores worldwide. What sets PrestaShop apart is its robust customization capabilities, extensive module marketplace, and commitment to providing merchants complete control over their data, code, and costs as…
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The Ultimate 2025 WordPress SEO Checklist: A Step-by-Step Blueprint for Rankings, Speed, and Search Visibility
If you want your WordPress site to rank well in search engines, load quickly for users, and outperform the competition, it takes more than just writing great content. If you're a long-time reader, you know that this site went through…
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Two Critical Marketing Reasons Why AI Writers Like ChatGPT Still Need Humans
With the rise of ChatGPT and other AI writing tools , we won’t need writers or marketers. That’s what some people are saying, and they’re dead wrong. AI writing has made waves in the content marketing world. It holds a…
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How To Quickly Compare The Content Of Up To 5 Different Web Pages For SEO
Search Engine Optimization ( SEO ) reigns supreme when achieving online success. As we're working with our clients on their site optimization, there are three general ranking factor areas we focus on when it comes to technical SEO: Page speed…
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AI Suggests: Generate Fresh, Unique Content With This Pay-As-You-Go AI Assistant
The need for consistent, creative, and compelling content is paramount. I utilize several Generative AI ( GenAI ) platforms throughout my workday to research the content that I produce for Martech Zone and my clients. I'm not a copy-and-paste AI…
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The Features Every Content Management System (CMS) Or E-commerce Platform Must Have For Search Engine Optimization (SEO)
I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System ( CMS ), I looked for some basic best practices that I could not find. Before I provide a…
