Analytics & TestingArtificial IntelligenceEcommerce and RetailSocial Media & Influencer Marketing

Sprinklr Insights: Transform Unstructured Data Into Actionable Insights With AI

Today’s businesses face unprecedented challenges adapting to customer expectations for personalized, real-time digital experiences on their preferred channels. This challenge is compounded by the vast amount of unstructured and siloed data generated by billions of people across numerous channels.

97% of marketers report their brands are ineffective at turning customer data into actionable insights.

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This creates a gap in understanding and responding effectively to customer needs and preferences in the digital landscape. Sprinklr Insights uses AI to process conversations from over 30 digital channels, offering a comprehensive view of customer interactions. It’s a tool designed to make sense of the data deluge, providing clarity and actionable intelligence.

Sprinklr Insights Features

With insights into customer feedback and competitor strategies, businesses can identify critical market trends and unmet customer needs.

  • Competitive Insights & Benchmarking: Analyze content performance against competitors and top brands to understand market position.
  • Product Insights: Gain AI-driven insights from reviews and social media about customer perceptions of your products.
  • Location Insights: Real-time, location-based analysis offers insights into face-to-face brand experiences.
  • Visual Insights: Harness real-time visual intelligence to create meaningful digital connections.
  • Media Monitoring & Analytics: Connect stories across social media and news platforms for a comprehensive measure of earned media.

These features empower companies to stay ahead in their respective industries and capitalize on emerging opportunities. Sprinklr Insights also provides real-time updates on current events, trends, and potential crises, enabling companies to make informed decisions and adapt their strategies proactively.

Sprinklr Insights Sample Reports

Here are some examples of reports that can be generated using Sprinklr Insights, each offering unique insights and analytics:

  • Listening Dashboards: These dashboards provide a high-level view of key metrics and performance indicators, enabling users to analyze data trends and insights in real-time. They are customizable and can be tailored to specific business needs, allowing for a deep dive into metrics to understand content performance and develop strategies for improvement.
  • Benchmarking Dashboards: These dashboards are designed to compare a company’s content performance against competitors and best-in-class brands. They help understand where a brand stands in the market and identify areas for improvement or innovation.
  • Story Dashboards: Story dashboards offer a narrative view of data, helping to connect various insights and data points to form a cohesive story. This can be particularly useful in understanding complex data sets or in presenting information in a more digestible format.
  • Explorer Dashboards: Explorer dashboards provide a more exploratory view of data, allowing users to dive deeper into specific aspects of their data. This can be useful for in-depth analysis and for uncovering hidden trends or insights.
  • Followers Network Report: This report helps discover the brand affinities of an audience by visualizing the accounts followed by them. It’s useful for understanding the broader interests and preferences of the target audience.
  • Audience Study: This report uncovers demographics, interests, preferences, brand affiliations, and powerful content analytics for the target audience. It’s valuable for tailoring marketing strategies to the specific characteristics of the audience.
  • Profile Impersonation Report: This report is designed to proactively identify similar or impersonating Twitter accounts, helping to prevent risks to brand reputation. It’s crucial for maintaining brand integrity on social media.
  • Conversation Cluster Report: With this report, users can gain insights into the competitive landscape for their brand or product and identify unmet needs and opportunities. This is achieved without the need for manual research, leveraging the platform’s AI capabilities.
sprinklr insights conversations

Each of these reports leverages Sprinklr’s advanced AI and data analysis capabilities, providing businesses with a comprehensive view of their brand’s performance, audience insights, and competitive landscape.

With its capability to serve over 60 industry verticals and the backing of more than 500 customer-specific AI models, Sprinklr Insights offers high accuracy and relevance across a broad spectrum of businesses.

Sprinklr Insights offers a comprehensive, AI-powered solution for businesses seeking to harness the power of data. Its features and benefits make it an indispensable tool for companies aiming to enhance customer experience, drive product innovation, and maintain a strong brand reputation.

Request a Sprinklr Insights Demo

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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