Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
OptinMonster: Transform Your WordPress Website into a Lead-Generating Machine
Your website often gives customers the first impression of your brand, but are you making the most of that traffic? Many businesses struggle with converting casual visitors into loyal subscribers or paying customers. You’ve invested time and resources in your WordPress website – now it’s time to make it work harder for you. OptinMonster OptinMonster is the ultimate lead generation…
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Analytics & Testing
Mixpanel: Master Your Product Analytics for Growth
Understanding user behavior is the biggest challenge for businesses in a competitive digital landscape. Questions like Who are my users?, What features do they love?, and How can I retain them? can feel impossible to answer without the right tools. In today’s data-driven world, guessing is not an option—it’s time to make decisions backed by precise analytics. Mixpanel Mixpanel is…
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Sales Enablement, Automation, and Performance
EMEET: Transform Your Corporate Communication with Intelligent Audio-Visual Technology
Seamless communication is at the heart of productivity and connection. Whether hosting remote meetings, live-streaming content or creating a hybrid workspace, having the right tools is critical. Yet, many face challenges with subpar audio clarity, video quality, and tech integration, leaving communication feeling fragmented. EMEET Enter EMEET, a global leader in intelligent audio and video solutions. Founded in 2016, EMEET…
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Social Media & Influencer Marketing
A Growing Number of Your Brand’s Followers Are Dead… Seriously
Massive user numbers are often used to showcase the reach of platforms like Facebook, Instagram, TikTok, and X (formerly Twitter). However, behind these numbers lies a growing and often overlooked issue: the significant portion of accounts that belong to deceased individuals. Understanding this reality is crucial for brands, as it impacts platforms’ actual value and marketing efforts’ effectiveness. The Rising…
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Advertising Technology
How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any technology investment is a massive drain on an organization’s marketing and IT budget. But it’s not just a budgetary issue.…
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Sales Enablement, Automation, and Performance
Online Marketing: How Easy Is It To Do Business With You Online?
When’s the last time you tested your website to ensure every means of contact or conversion worked seamlessly? This week, I was trying to make contact with a company I wanted to do business with. Their site had only one option, a form on their contact page. Unbeknownst to them, though, the form tool they used was just an empty…
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Paid and Organic Search Marketing
Bing: A Growing Search Engine You Shouldn’t Overlook
Many businesses overlook optimizing for Bing, assuming that Google’s dominance renders other search engines irrelevant. However, Microsoft’s Bing serves a substantial audience and offers unique opportunities that should not be underestimated. By understanding the characteristics of Bing users, its growing market share, and its notable volume of daily active users, businesses can make strategic decisions to reach untapped audiences and…
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Sales and Marketing Training
5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market (GTM) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But how do you know if your go-to-market strategy is actually going to work? One option is to use go-to-market interview questions to make…
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Paid and Organic Search Marketing
Is Anyone Asking Ask.com?
As of December 2024, Ask.com ranks as the #1,410 website in the United States, with an estimated 16.32 million monthly visits, according to Semrush data. Globally, it has historically reached significant audiences, boasting 100 million monthly users in 2012 through its website and mobile apps. While recent data less precisely document its current global reach, Ask.com remains a notable player…
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Paid and Organic Search Marketing
Semrush: Find The Best Keywords in 2025 with the Keyword Magic Tool
Understanding your audience’s search behavior is the secret to a successful digital strategy. Whether you’re an SEO pro, a content marketer, or a PPC advertiser, finding the right keywords can determine your campaigns’ reach, engagement, and ROI. However, uncovering those keywords can feel like searching for a needle in a haystack—unless you have the right tool. Semrush Keyword Magic Tool Semrush’s…
