A few weeks ago, I received an email from a woman asking about my Book on Blogging and SEO. It was a bit of a sad email – reading that a woman who wanted to buy my e-Book had spent a ton of money on the site where it was talked about and gotten no results in the past. Ironically, the article they read was one that I spent a ton of money on to put there.
The Internet Famous persons' site had very impressive numbers and an even more impressive list of advertisers. They claimed well over 50,000 daily readers between all their distribution sources. That's a nice audience to reach! And the audience was a shoe-in for my product. It was all there: eyeballs and targeted audience. Or was it?
A month after the post ran and I don't even have 200 visitors from the site. That's visitors… not conversions… simply visitors. Of the two-hundred visitors, not a single person actually purchased the e-Book. I found myself in the same predicament as the woman who wrote me. She complained that she had spent a bunch of money and never received a result from any of the advice she paid for from the website in question. The website was from someone Internet Famous.
Photo from Amit Gupta's blog
My Theory on Internet Famous
So, with that in mind, and the collection of Internet Famous people I know or have done business with, here's my theory:
Internet famous people are good at one thing… making themselves Internet famous.
Many of them don't actually work with clients (outside of those who want to hire someone Internet famous and don't have expectations of results). Most of them are busy trying to keep up the appearance that they are widely followed and smarter than the rest of us. Most of them are quick, intelligent, witty, and masters of the obvious. Many of them have book deals. Some of them are busy exaggerating the numbers to keep up the appearance.
They figured out that the transition from hard work and results to simply being Internet Famous was an easier way to make money. Why? Because we want some of their juice… we want to hitch a ride… we want the easy route, too.
It's not easy, though. Don't expect to get results when you throw some money at the Internet Famous… just remember that you're helping keep them famous. (And that's okay, too!)
About this Blog
That's why I'm so passionate about this blog and the bloggers on board (with more to come). We're all marketers who work every single day to improve our clients' success. The blog is our passion, not our profit. Perhaps one day we'll break out and be Internet Famous. If that's me, be sure to write about me and hold me accountable, though!
As for the woman, I sent her a copy of Corporate Blogging for Dummies for free and asked her to only pay if she benefitted from the book. That goes for any of you! If you're skeptical, I'll be glad to send you a copy!