One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve.
We were recently working with an enterprise fashion fulfillment company that was ready to sign a contract for a platform that would cost them over half-a-million dollars and we advised them against it. While the platform had every scalable feature, integration capabilities, and international support… the business was just starting up, didn't even have a brand, and was only selling within the United States.
While it may have been an interim solution to build their business, we found them a solution at a fraction of the cost that would take far less effort to implement. This would assist cashflow in the business, help them focus on building their brand, and help them to grow revenue… without going broke. Needless to say, their investors were quite happy.
Moosend: Email Marketing and Marketing Automation
For the average business that's looking to incorporate lead generation, easily build and publish emails, and set up some marketing automation journeys, and measure the impact… you'll find everything you need in Moosend.
The platform comes pre-populated with hundreds of responsive, beautiful email templates and all the automation you need to get started in hours rather than months.
Moosend: Drag and Drop Email Builder
Moosend's easy-to-use drag & drop editor helps anyone create professional newsletters that look good on any device, with zero HTML knowledge. With hundreds of up-to-date templates to choose from, your email marketing campaigns will be dressed for success.
Moosend: Marketing Automation Workflows
Moosend helps you to create unique marketing automation workflows that drive conversion rates. And they offer a number of ready-made recipes to get you started… including:
- Reminder Automations
- User Onboarding Automation
- Abandoned Cart Automation
- Lead Scoring Automation
- VIP Offer Automations
Each automation offers triggers, conditions, and actions to build modify an existing automation or build out your own. Your an have multiple trigger conditions, recurring emails, precise time intervals, and/or expressions, reset stats, share workflows, add notes, merge paths and inspect the stats at any workflow step.
Moosend: Ecommerce Integrations
Aside from standard e-commerce automations like abandoned shopping cart workflows, they also offer weather-based recommendations, personalized product recommendations, and AI-driven product recommendations. You can also segment your audience by customer loyalty, last purchase, likelihood to repurchase, or likelihood to utilize a coupon.
Moosend: Landing Page and Form Builders
As with their email builder, Moosend offers a drag & drop integrated landing page builder that has all the forms and tracking you'd expect to make things easy. Or, if you'd like to include a form on your own site, just build and embed it.
You can observe your prospect's progression in real-time – tracking opens, clicks, social share, and unsubscribes.
Moosend: Data-Driven Personalization
Personalization is one of those often overused terms in marketing automation. Moosend personalization doesn't just update custom fields within the email content, you can also integrate weather-based recommendations, personalized products as well as put artificial intelligence to use by recommending products based on all your visitors' behavior and their likelihood to purchase. Segmentation within Moosend also extends beyond emails, landing pages, and forms.
Moosend has an incredibly robust API, offers a WordPress subscription form, can be utilized via SMTP, has a Zapier plugin, and a ton of other CMS, CRM, List Validation, Ecommerce, and Lead Generation integrations.
Disclosure: I am an affiliate for Moosend and am using affiliate links throughout this article.