Box, Dropbox, Google Drive… with so many clients all utilizing different platforms, my client folders are a disaster. Once a week or so, I migrate all my client data to a neat and organized network share that’s backed up. Day to day, though, it’s been a disaster trying to locate and send files… until now. Our partner agency uses Droplr. Hesitant to get yet another filesharing tool, I wasn’t sold at first. However, over time I’ve come to love the simplicy of their platform. If I want to share a file, I just drag it
Accelerated Insights: Predictive Testing for Direct Mail
Before going digital, I worked in the newspaper and direct mail industries. While newspaper’s failed to adopt or adapt in time to maintain their control over advertising budgets, direct mail continues to still drive incredible results. In fact, I’d argue that many direct marketing campaigns with direct mail may get much more attention – breaking through the noise of digital. The fact is that, while I get hundreds of emails and banners hitting me every day, I get very few direct mail pieces… and I view them all. As with most mediums, though, direct mail
Wayin Launches Lightning Fast Mobile Social Stories
Digital advertising has reached a tipping point. These are the numbers driving Wayin’s tool, Social Stories, an important tool for brand marketers and advertisers. Today, if users on Instagram click or swipe up on a Sponsored Story, it often takes a full five seconds for the brand website to load inside the app. Mobile users get impatient, frustrated and go back to the app, and brands suffer from low click-through and engagement rates. Social Stories is a tool that allows brands to load branded content in record speed and natively inside the app, rather than slowly
Lumen5: Repurpose Articles Into Social Videos Using AI
It’s not often that I get so excited about a platform that I instantly sign up for a paid account, but Lumen5 may be the perfect social video application. It’s user interface is incredible, it’s limited customization keeps things simple, and the pricing is right on target. Here’s an overview video: Lumen5 Social Video Platform Features Include: Text to Video – Easily transform articles and blog posts into video content. You can do this by entering an RSS Feed, entering a link to your article, or copying and pasting your content. Automated Workflow – Lumen5
Use These Tips and Tools To Conquer Your Marketing Workload
If you want to effectively manage your marketing workload, you have to do a better job of organizing your day, reassessing your network, developing healthier processes, and taking advantage of platforms that can help. Adopt Technology That Helps You Focus Because I’m a technology guy, I’ll start with that. I’m not sure what I’d do without Brightpod, the system I use to prioritize tasks, assemble tasks into milestones, and keep my clients aware of the progress our teams are making. The last part is critical – I’ve often found that when clients see the current