Reading Time: 3 minutes One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was ready to sign a contract for a platform that would cost them over half-a-million dollars
accessiBe: Using Artificial Intelligence To Tackle Site Accessibility
Reading Time: 3 minutes While regulations for site accessibility have been around for years, companies have been slow to respond. I don’t believe it’s a matter of empathy nor compassion on the side of corporations… I truly believe that companies are simply struggling to keep up. As an example, Martech Zone ranks poorly for its accessibility. Over time, I’ve been working to improve both the coding, design, and metadata needed… but I can hardly keep up with just keeping
Froala: Enhance Your Platform With A Full-Featured WYSIWYG Rich Text Editor
Reading Time: 4 minutes Froala WYSIWYG Rich Text Editor
How To Identify SEO Opportunities On Your Site To Improve Ranking In Search Results Using Semrush
Reading Time: 7 minutes Over the years, I’ve assisted hundreds of organizations with building out their content strategies and improving their overall search engine visibility. The process is fairly straight forward: Performance – Ensure their site performs well with regard to speed. Device – Ensure their site experience is superior on desktop and especially mobile. Branding – Ensure their site is attractive, easy-to-use, and is consistently branded with their benefits and differentiation. Content – Ensure they have a content
50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking
Reading Time: 11 minutes We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Key Features of Search Engine Optimization Tools and Tracking Platforms Audits