How to Pass and Store a Salesforce Contact ID with Gravity Forms and WordPress

My Salesforce Partner agency is working with an enterprise organization right now to implement Salesforce, Marketing Cloud, Mobile Cloud, and Ad Studio. Their websites are all built on WordPress with Gravity Forms, a fantastic form and data management tool that has a ton of capabilities. As they deploy campaigns via Marketing Cloud in email and Mobile Cloud in SMS, we’re configuring their account and processes to always pass the Salesforce Contact ID to any landing

Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks

Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user interface and a machine-readable interface. Looking back on this year, lockdowns turned retail and ecommerce

Why Should Your Company Pay for Managed DNS?

While you manage the registration of a domain at a domain registrar, it’s not always a great idea to manage where and how your domain resolves all of its other DNS entries to resolve your email, subdomains, host, etc. Your domain registrars’ primary business is selling domains, not ensuring that your domain can resolve quickly, managed easily, and has redundancy built-in. What is DNS Management? DNS Management are platforms that control Domain Name System server

How to Benchmark Your Amazon Advertising Account

There are often times that we wonder, as marketers, how our ad spend is doing in compared to other advertisers in our industry or across a specific channel. Benchmark systems are designed for this reason – and Sellics has released a free benchmark report for your Amazon Advertising Account to compare your performance to others. Amazon Advertising Amazon advertising offers ways for marketers to improve visibility to customers to discover, browse, and shop for products

KosmoTime: Create Tasks That Reserve Time On Your Calendar

As a partner in an agency working with enterprise companies, my days are a blur and my calendar is a mess – bouncing from sales, to strategy, to stand-ups, to partner, and partner meetings non-stop. Between all of those calls, I need to actually get the work done that I’ve committed to with clients, too! One thing that I’ve personally done in the past is simply blocked out time on my calendar to ensure I