Marketing Tools, Mobile Applications, Technology

Build or Buy? Solving Business Problems With the Right Software

That business problem or performance goal that’s stressing you out lately? Chances are its solution hinges on technology. As demands on your time, budget and business relationships mount, your only chance of staying ahead of competitors without losing your mind is through automation. Shifts in buyer behavior demand automation You already know automation is a no-brainer in terms of efficiencies: fewer errors, costs, delays, and manual tasks. Just as important, it’s what customers now expect. Our collective digital habit, spoiled by the likes of Facebook, Google, Netflix and Amazon, means buyers now crave the same


Ecommerce and Retail, Marketing Tools

VisCircle: Advance Your Ecommerce Product Pages with 3D Technology

Technology innovations have been a boon to our society and too many fields and industries in many ways. One ecommerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to fully experience a product like we do in-person at a retail outlet. Until AR and VR are widely adopted, the most impactful and engaging experience is the ability to thoroughly inspect a product online where you can rotate and zoom the product to see every aspect of it.  When I was recently purchasing a soundbar


Marketing & Sales Videos, Marketing Tools, Sales Enablement

BizChat: Team Communication and Collaboration

In the early, high-growth days of ExactTarget (now Salesforce), one tool the company couldn’t do without was Yahoo! Messenger. Aside from the all-to-often hilarious hacked message that sent an “I quit” notification from an employee who left their laptop open and logged in, the tool was indespensible to fast-track communications. Of course, once we got to several hundred employees, the tool became impossible and email became our primary tool… but oh how terrible it was. Slack rose to fame a few years ago, and while some companies love it… others have also complained at how


Marketing Tools, Mobile and Tablet Marketing, Mobile Applications

Taskade: A Real-Time Task Manager with Video and Collaborative Editing

This last month, I was asked by two different firms to use some management system for our projects. They’re both dreadful. Put bluntly; it’s project management that’s killing my productivity. Project management systems must be easy to use if you want your teams to be productive. I appreciate simple task management platforms, and that’s how Taskade was designed. What is Taskade? Taskade is a real-time collaboration app for your ideas, goals, and daily tasks. Organize your thoughts, get things done, faster and smarter. Checklists, notes, outlines, we’ve got you covered. Taskade advertises itself as flexible,


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Friendbuy: Referral Programs, Referral Tracking, and Referral Campaign Optimization

Someone asked me tonight about what billing system that I was using. I’ve been a Freshbooks user for about a decade and love it, so I wanted to see if they had any kind of referral system where I might get a couple bucks or a free month or something. Sure enough, when I logged into my account, they had a great referral page that allowed me to directly invite someone via email, send them a message via Facebook Messenger, or share the platform publicly on Facebook: Best of all, by integrating it all, Freshbooks