Visme: A Power Tool for Creating Awesome Visual Content

We’ve all heard that an image is worth a thousand words. This could not be truer today as we witness one of the most exciting communication revolutions of all time–one in which images continue to replace words. The average person remembers only 20% of what they read but 80% of what they see. 90% of the information transmitted to our brain is visual. That’s why visual content has become the single most important way to

Working With The .htaccess File In WordPress

WordPress is a great platform that is made all the better by how detailed and powerful the standard WordPress dashboard is. You can achieve much, in terms of customizing the way that your site feels and functions, by simply using the tools that WordPress has made available to you as standard. There comes a time in any website owner’s life, however, when you will need to go beyond this functionality. Working with the WordPress .htaccess

A Guide To The Types and Tools To Start Creating Online Video Courses

If you want to make an online tutorial or video course and need a handy list of all the best tools and strategies, then you will love this ultimate guide. Over the past several months, I have personally researched and tested many tools, hardware and tips to create successful tutorials and video courses to sell on the internet. And now you can filter this list to quickly find what you need most (there is something

10 Brand Monitoring Tools That You Can Get Started With For Free

Marketing is such a vast area of knowledge that sometimes it can be overwhelming. It feels like you need to do a ridiculous amount of things at once: think through your marketing strategy, plan out content, keep an eye on SEO and social media marketing and so much more.  Luckily, there is always martech to help us. Marketing tools can take a load off our shoulders and automate the tedious or less exciting parts of

Google Analytics UTM Campaign URL Builder

Utilize this tool to build your Google Analytics Campaign URL. The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_campaign, utm_source, utm_medium, and optional utm_term and utm_content. If you’re reading this via RSS or email, click through to the site to use the tool: How to Collect and Track Campaign Data in Google Analytics Here’s a thorough video on planning

CodePen: Built, Test, Share and Discover HTML, CSS, and JavaScript

One challenge with a content management system is testing and producing scripted tools. While that’s not a requirement for most publishers, as a technology publication, I do like sharing working scripts from time to time to help other folks. I’ve shared how to use JavaScript to check password strength, how to check email address syntax with Regular Expressions (Regex), and most recently added this calculator to predict the sales impact of online reviews. I hope

Python: Script A Google Autosuggest Extract of Trends for Your Niche Search Keywords

Everyone likes Google Trends, but it’s a bit tricky when it comes to Long Tail Keywords.  We all like the official google trends service for getting insights on the search behavior. However, two things prevent many from using it for solid work; When you need to find new niche keywords, there is not enough data on Google Trends  Lack of official API for making requests to google trends: When we make use of modules like pytrends, then we have to

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great