Marketing Tools
Each of these pages and posts provide an interactive, free marketing tool for you to utilize on Martech Zone
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Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…
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Notion: The Virtual Workspace For Your Marketing Efforts
One of the key services we offer our clients is marketing-as-a-service, where they offload some or all of their marketing efforts to our team. At times, this can be a finite project for automating a process, maintaining their site, developing content, executing a campaign, building a report, or any number of other efforts. We’ve worked quite a bit in different…
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Calculate or Query Great Circle Distance Between Points of Latitude and Longitude Using The Haversine Formula (PHP, JavaScript, Java, Python, MySQL, MSSQL Examples)
This month I’ve been programming quite a bit in PHP and MySQL with respect to GIS. Snooping around the net, I actually had a hard time finding some of the Geographic calculations to find the distance between two locations so I wanted to share them here. The simple way of calculating a distance between two points is using the Pythagorean…
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PolyientX: Web3 and the Future of the Customer Experience With NFT Rewards and Loyalty Programs
Last year, NFTs took the world by storm as enthusiasts, celebrities, and brands rushed in to capture a wave of interest around these curious digital collectibles. In 2022, NFTs have evolved to become much more than expensive JPGs. As the technology and use cases shift, brands and their marketing teams have a unique opportunity to utilize NFTs for customer engagement,…
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Airgram: Improve Your Meeting Productivity By Automating Your Marketing and Client Meeting Notes
With Elon Musk’s purchase of Twitter, he’s been forced to take some drastic actions to cut costs, increase employee productivity, and protect the future of the platform. It should come as no surprise that a leaked internal memo from Musk on increasing productivity has a huge focus on meetings. To paraphrase, his 6 keys to insane productivity are: Avoid large…
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Promo: An Online Video Editor With Over 3,000 Customizable And Engaging Templates for Social Media Videos and Ads
Promo Online Video Ad Editor
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50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking
We’re always on the lookout for great tools and with a $5 billion industry, search engine optimization (SEO) is one market that has a ton of tools to help you. Whether you’re researching your competitors’ backlinks, trying to identify keywords and co-occurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools…
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VideoPeel: Remotely Capture, Manage, and Promote Customer Testimonial Videos for Social Proof
When it comes to ordering products and services online, I’m a huge fan. Not a week goes by that I’m not getting some package delivered and my recycle bin is often overflowing with shipment boxes. I appreciate that I can pick up my mobile phone, open an app, and get the products I need in days or even hours. The…
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Later: The Visual Social Media Publishing and Link In Bio Platform For Small Businesses
As companies grow their social media presence to monitor their target audience and customers, communicate with them, research their competition, and promote their products and services, the challenge is to scale their marketing efforts across the changing landscape of social media platforms and the mediums each one offers. It’s nearly impossible, and definitely not efficient, to work natively within each…
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Tidio: Multichannel Live Chat and Chatbots For Your Online Store Or Website
As a small business, one challenge that I have is attempting to respond to all inbound requests across my site, my social media accounts, and my email accounts. In order to effectively manage these requests, your company must centralize these communications so that you can measure each channel’s impact as well as optimize your messaging and prequalification process. When chatbots…
