Deliverability, , Marketing Tools

Verify Your Email Marketing Lists Online: Why, How, and Where

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns

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Marketing Tools, Organic Search, Search Marketing

ViduPM: An Online SEO Project Management, Reporting, and Invoicing Platform

While many digital marketing agencies specialize search engine optimization and there are countless tools on the market for SEO,  they’re often focused on the tactical deployment of SEO and not the actual management of customers. ViduPM is built specifically for SEO-focused agencies to manage, collaborate, report, and even invoice your SEO customers. ViduPM Features Include: SEO Project Management – Project Management remains an essential concept for effective Team Management. SEO Management – ViduPM caters to meeting the demands of digital agencies for client coordination. Invoice Management – ViduPM has tool to track and manage web

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Content Marketing, , Instagram Marketing, Marketing Tools, Podcasting, , Video Marketing

Headliner: Create Audiograms to Share Audio and Podcast Promotions

One of the more frustrating things for podcasters is that they don’t have the ability to easily share their audio recordings on media sites and in social media. Strangely enough, they all support video but don’t have a simple audio player. With skyrocketing popularity, you’d think that Facebook and Twitter would have native tools for either publishing your Podcast Feed or dropping in individual MP3 files. To date, that’s not happened so some great third-party tools have hit the market. One of these tools is Headliner, previously Sparemin, a tool that allows the user to

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Content Marketing, Marketing Tools, Mobile and Tablet Marketing, Mobile Applications, Publishing

Adobe XD: Design, Prototype, and Share with Adobe’s UX/UI Solution

Today, I installed Adobe XD, Adobe’s UX/UI solution for prototyping websites, web applications, and mobile applications. Adobe XD enables users to switch from static wireframes to interactive prototypes in a single click. You can make changes to your design and see your prototype update automatically — no syncing required. And you can preview your prototypes, complete with transitions on iOS and Android devices, then share them with your team for fast feedback. Features of Adobe XD Include: Interactive prototypes – Switch from design to prototype mode with a single click, and connect artboards to communicate

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Marketing Tools, Mobile Applications, Technology

Build or Buy? Solving Business Problems With the Right Software

That business problem or performance goal that’s stressing you out lately? Chances are its solution hinges on technology. As demands on your time, budget and business relationships mount, your only chance of staying ahead of competitors without losing your mind is through automation. Shifts in buyer behavior demand automation You already know automation is a no-brainer in terms of efficiencies: fewer errors, costs, delays, and manual tasks. Just as important, it’s what customers now expect. Our collective digital habit, spoiled by the likes of Facebook, Google, Netflix and Amazon, means buyers now crave the same

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