Email Marketing & Automation

Check Out This Ingenious Animated GIF Email from Netflix

In many of the email best practice guides that I read, experts often discourage email marketers from developing emails with a single image. I’ve never been a fan of rules like this, I always think trying unique strategies are worth the test.

Just today, I received this fantastic email from Netflix. It had the subject line:

Suspicious activity █████ Marvel on Netflix █████

When you open the email, it’s a single message that appears just to be a notice from Netflix… but just wait.

Marvel Punisher Desktop Animation

As soon as I saw the screen flicker, they had me. And yes… I clicked through and played the video to The Punisher. And yes, I have to watch it now. Who doesn’t love Frank Castle?

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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