Email Marketing & Email Marketing Automation

Check Out This Ingenious Animated GIF Email from Netflix

In many of the email best practice guides that I read, experts often discourage email marketers from developing emails with a single image. I’ve never been a fan of rules like this, I always think trying unique strategies are worth the test.

Just today, I received this fantastic email from Netflix. It had the subject line:

Suspicious activity █████ Marvel on Netflix █████

When you open the email, it’s a single message that appears just to be a notice from Netflix… but just wait.

Marvel Punisher Desktop Animation

As soon as I saw the screen flicker, they had me. And yes… I clicked through and played the video to The Punisher. And yes, I have to watch it now. Who doesn’t love Frank Castle?

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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