In many of the email best practice guides that I read, experts often discourage email marketers from developing emails with a single image. I’ve never been a fan of rules like this, I always think trying unique strategies are worth the test.
Just today, I received this fantastic email from Netflix. It had the subject line:
Suspicious activity █████ Marvel on Netflix █████
When you open the email, it’s a single message that appears just to be a notice from Netflix… but just wait.
As soon as I saw the screen flicker, they had me. And yes… I clicked through and played the video to The Punisher. And yes, I have to watch it now. Who doesn’t love Frank Castle?
If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.