It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a Call To Action? A call to action is typically as a region of the screen that drives the reader to click-through to engage furthor with a brand. Sometimes it’s an image, sometimes just a button,
CTACTA is the acronym for Call-To-Action.
The aim of content marketing is to inform, educate or entertain readers, but ultimately the goal of any content is to get readers to take action on the content they’ve read. A CTA can be a link, button, image, or web link that drives the reader to act by downloading, calling, registering or attending an event.
Recent articles about CTA:
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When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom synchronized with your actual supply of stock? Is your online mobile and tablet experience an enjoyable one?
A recent report from Thunderhead.com redefines customer engagement in the age of digital transformation: Engagement 3.0: A New Model for Customer Engagement provides insight into the whole customer experience picture. Here are some key findings: 83% of customers feel positive about a business that puts to good use the information and data they hold on their customers, for example by highlighting details of products and services as well as offers that will be of benefit.
I’m an avid tablet user… I have an iPad and an iPad Mini aside from my MacBook Pro and an iPhone. Interestingly enough, I use each of the devices very specifically. My iPad Mini, for instance, is a perfect tablet for bringing for meetings and on business trips where there’s a lot of walking and I don’t want to drag around my laptop and all the necessary cables, chargers, and accessories. My iPad typically stays