Some companies simply don’t have the resources to keep contact information up to date. As a result, pushing out a newsletter or campaign can result in frustration or even getting blacklisted by voice and email services. Commercial email servers achieved average delivery rates of 88%.
When your list is older, it’s even lower. Typically, email service providers charge for every email sent… not every email that actually makes it to the inbox. As a result, most companies are paying for emails that never actually make it to their destination. (See: Why and How to Verify Email Lists with a full list of email verification providers).
Validation of email lists used to be an expensive task and was left only to the most sophisticated and largest email senders; however, new services for verifying businesses at a reasonable price are popping up on the web. BriteVerify is one of those businesses – with a robust API and services for verifying email address, name, IP location, physical address and even phone number. A penny spent with BriteVerify may save you quite a bit of money downstream when you’re bad email addresses are being bounced left and right.
With their API, you could actually build a nice registration system that validates and thwarts SPAMMERS at the source – when you’re collecting the email address! Briteverify also has append services that supply additional information like Gender, geo-coordinates, ISP, and location appends on phone number.
BriteVerify also offers:
- A simple integration with MailChimp where you can transfer files bi-directionally.
- Introducing BriteForms – a simple way to protect your web forms from invalid or fraudulent email entries.