Vibe: Streaming TV Ads Built for Performance Marketers

Social media ad costs keep climbing while results get harder to justify. If you’ve been managing paid channels over the past few years, you already know the pattern: CPMs rise, attribution windows shrink, platform algorithm changes wipe out months of optimization work, and finance keeps asking whether the spend is actually doing anything. Meta, TikTok, and Google still have a role in most media mixes, but for a growing number of performance marketers, the returns are flattening — and the search for a channel that can scale without cannibalizing return on ad spend (ROAS) has become a real operational problem.

The assumption for years was that TV belonged to big brands with big agencies and six-figure minimums. The creative had to be produced by someone else, the buying required a broker, and you had nothing close to the targeting granularity you got from digital. If you were running a DTC brand, an e-commerce shop, or a regional business, traditional broadcast wasn’t built for you. Connected TV (CTV) and streaming changed the economics — but most platforms built for the enterprise buying process still haven’t solved the complexity problem for the rest of the market.

Vibe

Vibe is streaming TV advertising software that lets businesses of any size launch, target, and measure CTV campaigns across 500+ channels — without the overhead of a traditional media buy. More than 10,000 performance marketers have used it to generate hundreds of millions in revenue, and it carries a 4.8 out of 5 rating on G2.

The practical case for Vibe is that it collapses what used to require a media agency, a creative production team, and a separate analytics stack into a single platform. Brands can go live on networks including Hulu, ESPN, Roku, Tubi, Peacock, DirecTV, and hundreds of others without a broker or upfront production budget.

The audience targeting pulls from more than 50 demographic and interest categories — including income, geography, lifestyle attributes, and behavioral signals — and lets you build custom audiences from your existing customer data or CRM tools like Klaviyo. Once campaigns run, Vibe’s first-party pixel tracks sales, page views, and sessions in real time, so attribution isn’t a post-campaign exercise; it’s live.

For agencies, the model extends further: Vibe offers up to 12.5% revenue share on client TV ad spend, which makes it a legitimate new service line rather than a pass-through cost center. The combination of accessible inventory, measurable outcomes, and a platform built for marketers rather than media buyers sets Vibe apart from traditional broadcast options.

What the Vibe Platform Includes

Vibe covers the full campaign lifecycle from creative through reporting. Here’s a look at what’s inside:

• AI Creative Studio: Vibe Studio generates TV-ready ads in under 10 seconds at no additional cost. Brands can repurpose existing assets — such as social video and product images — and adapt them for the big screen without a separate production engagement.
• AI Optimization: Campaign performance is tuned automatically using machine learning. Vibe’s AI adjusts delivery and bidding based on your optimization goals, whether that’s ROAS, cost per session (CPS), or acquisition lift.
• Apps & Channels: Campaigns run across 500+ streaming apps and TV channels, reaching more than 120 million U.S. households. Inventory includes major networks and streaming services — DirecTV, CNN, Disney+, Hulu, ESPN, NFL, Roku, Peacock, Tubi, Fox News, CBS, Samsung TV Plus, Sling, AMC, Pluto TV, and more. Tablet viewers are also reachable across supported apps and platforms.
• Audience Targeting: Go beyond basic demographics with 50+ targeting dimensions including age, income, geography, political affiliation, interests, and behavioral signals like car ownership or pet ownership. Custom audience uploads from your own data are also supported.
• Integrations & API: Vibe connects with 20+ partners out of the box, including Klaviyo, Shopify, Google Analytics, Google Tag Manager, Triple Whale, Northbeam, Haus Analytics, AppsFlyer, Adjust, BigCommerce, and more. The integration layer handles everything from conversion tracking to CRM sync and media mix modeling.
• Measurement & Reporting: Real-time dashboards track performance across every screen using first-party pixels. Metrics include sales, page views, sessions, cost per session, ROAS, and household reach — giving marketing teams the data they need to defend spend and optimize mid-flight.

Once we saw how simple the platform was to use and how surprisingly good the results were, we never looked back. Vibe is the only CTV ad platform we work with now, and results have been awesome.

Justin Rapoport, co-founder, TruHeight Vitamins

Taken together, Vibe functions as a self-contained TV advertising operation — inventory access, creative production, audience targeting, live attribution, and integrations with the tools already embedded in your stack. For brands that couldn’t justify TV before and agencies looking to add a revenue-generating service line, it closes the gap between what enterprise media buyers have always had access to and what performance marketers actually need.

Add Streaming TV to Your Media Mix

If your paid social costs are climbing and you’re looking for a channel with transparent attribution and room to scale, streaming TV through Vibe is worth a direct look. The platform is built for marketers who want results they can measure and show to finance — not a black box with a glossy name.

Get Started with Vibe

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