Cost Per Milli

CPM is the acronym for Cost Per Milli.

A method publishers use to charge for advertising. This method charges a dollar amount per 1000 views or impressions (M is the Roman numeral for 1000). Advertisers are charged for every time their ad is seen, not how many times it’s clicked. This is also referred to as the cost per thousand.

  • Abbreviation: CPM

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