online trust

Ecommerce and Retail Marketing Infographics

How Trust and Online Purchase Behavior are Evolving

Douglas Karr Thursday, August 28, 2014

0 393 1 minute read

Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online, though. 40% of Internet users globally – over a billion users – have made a purchase online. One key to trust can be the payment gateway.

A trusted payment gateway like PayPal, where a consumer has recourse in a fraudulent transaction, can increase conversions on your ecommerce site. Since PayPal is international, it’s also expanding consumer trust to do business internationally.

In a recent survey, Forrester Research Inc. asked UK Online Shoppers about their experiences. The results show that offering PayPal as a checkout option builds trust, and is seen as fast and convenient. It even makes commerce easier!

This infographic from PayPal provides insight into the expansion of where consumers are shopping from, the sites they’re shopping on, and the factors impacting conversion rates online like speed, convenience and a trusted payment methodology.

Douglas Karr Thursday, August 28, 2014

0 393 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

What do you think? Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was a site called Helping Hand that curated the best sites from around the web to help people with their computers and with navigating resources on the Internet. Years later I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I found out that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly brought change to the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my personal company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge