With the popularity of social media, I would hope that the majority of businesses are analyzing every campaign they execute with the hope of it being shared through word of mouth to increase it’s reach and potency.
What is Viral marketing?
Viral marketing refers to a technique where content strategists purposely design content that’s both easily transportable and highly engaging so that it’s shared quickly by many people. The vehicle is the key component – the need for the medium to spread through people rather than paying a lot for promotion or airplay. Humorous videos are quite popular, but there are also image memes, and even shared incentives that work like group discounts.
Here’s a great overview of Cycle time
From Emerson Spartz, an expert on Internet virality.
Examples of Viral Marketing Campaigns
Volvo Trucks with Jean-Claude Van Damme.
Which spawned Delov Digital’s digitized Chuck Norris version
And 22 Jump Street’s version with Channing Tatum.
The infographic from Best Marketing Degrees also provides some tips on what helps content go viral as well as what to avoid when developing a campaign designed to go viral.